External Factors affecting Liquor Business in India

2. • Company Info
• External Factors
 Political Factor
 Economical Factor
 Socio-cultural Factor
 Technological Factor

3. • Kingfisher is an Indian beer brewed by United Breweries
Group, Bangalore
• The brand was launched in 1978. With a market share of over 50%
• It is currently available in 52 countries outside India
• Sub brands of Kingfisher are:
Kingfisher Premium, Kingfisher Strong, Kingfisher Strong Fresh,
Kingfisher Draught, Kingfisher Ultra, Kingfisher Blue, Kingfisher
Red, Kingfisher Bohemia

4. Political
- Min Age
- State Drinking
Law
- Banned Ads
- Liquor Tax
Economical
- Policies & Tax
- Economic
Growth
Social
- Cultural Taboo
- Violence &
Abuse
- Sexual
Transmitted
Diseases
Technological
- Scientific
Techniques
- Tech for
Distillery effluent

5. THANK YOU!
Siddharaj Naik
Trupthi Shetty
Priyal Lalka