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Graphics 
Communication 
Priyadharshini 
,Sinduja,Aarthi,Libin,Elango,Yuvaraj 
MBA, Pondicherry University
1 1 
2 
Graphics Graphics && CCoommmmuunniiccaattiioonn 
VViissuuaall CCoommmmuunniiccaattiioonn 
CCoommmmuunniiccaattiioonn ddeessiiggnn 
GGrraapphhiiccss ddeessiiggnn && rreepprreesseennttaattiioonn 
3 
4
Overview 
• Use of visual material to relate ideas. 
• Graphic communication as the name 
suggests is communication through 
graphics and graphic aids . It is the 
process of creating , producing, and 
distributing material incorporating 
words and images to convey data, 
concepts and emotions.
GGrraapphhiiccss CCoommmmuunniiccaattiioonn 
• Graphics communication need 
graphical aids . 
• Graphics can be functional or 
artistic.
GGrraapphhiiccaall AAiiddss 
• Photographs 
• Drawings 
• Line art 
• Diagrams 
• Typography 
• Graphs
CCoommmmuunniiccaattiioonn 
• Communication is the process 
whereby information is imparted 
by a sender to a receiver via 
a medium. 
• Types 
– Verbal 
– Non verbal
VViissuuaall CCoommmmuunniiccaattiioonn 
• Visual communication as the 
name suggests 
is communication through 
visual aids. 
• The term visual 
presentation is used to 
refer to the actual 
presentation of information.
CCoommmmuunniiccaattiioonn ddeessiiggnn 
• Communication design is a mixed 
discipline between and information-development 
which is concerned with 
how intermission such 
as printed, crafted, electronic media or 
presentations communicate with 
people.
GGrraapphhiicc ddeessiiggnn 
• The term graphic design can refer to a 
number of artistic and professional 
disciplines which focus on visual 
communication and presentation.
TTaabblleess 
Subject 1 Subject 2 Subject 3 Subject 4 
Mathan 98 78 66 
90 
Chitra 78 97 67 90 
Shamily 56 76 88 65
GGrraapphhss
PPhhoottooggrraapphhss
TTyyppooggrraapphhyy
RReeffeerreenncceess 
• http://en.wikipedia.org/wiki/Graphic_communication 
. 
• http://www.slideshare.net/ishmeetoberoi/

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Graphics communication