A Project Report on the Study of Consumer Satisfaction on Product Quality of Clothes, Footwear and Electronics Provided By Flipkart in Spicer Adventist University.

1. “A STUDY ON CONSUMER SATISFACTION
ON PRODUCT QUALITY OF CLOTHES,
FOOTWEAR AND ELECTRONICS
PROVIDED BY FLIPKART IN SPICER
ADVENTIST UNIVERSITY”
PRATIBHA SUMAN LAKRA
15321031

2. INTRODUCTION
◼Flipkart is one of the leading e-commerce in
the country
◼80 million products 80 categories
◼100 million registered users and more than
100 thousand sellers
◼Best marketing medium
◼Customers concerns regarding product
quality
◼“Flipkart Assured”

3. COMPANY PROFILE
◼founded in October 2007 by Sachin Bansal
and Binny Bansal.
◼Started as online book store
◼History
◼Competitor – Amazon India

4. OBJECTIVES
1. To measure the satisfaction level of the
customers with reference to product quality
provided by flipkart.
1. To collect and evaluate ideas/views and
expectations of the customers.
1. To understand the features that attracts the
customers.

5. RESEARCH METHODOLOGY
◼Research methodology is the original
contribution to the existing stock of
knowledge.
◼Research design refers to the choice of
specific methods of data collection and
analysis.

6. TYPES OF RESEARCH
1. Pure research
2. Applied research
3. Exploratory research
4. Descriptive research
5. Diagnostic research
6. Evaluation study
7. Action research
TYPES OF SAMPLING
1. Probability sampling
2. Non-probability sampling

7. METHODS OF DATA COLLECTION
1. Secondary data collection method
2. Primary data collection method
SCOPE OF STUDY
This research will help the organization to know the
satisfaction level of the customers of Flipkart in
Spicer Adventist University.
SAMPLE SIZE
30 RESPONDANTS

8. LIMITATIONS
1. Some of the respondents did not answer
few questions.
2. Time was a major limitation in completing
this research.
3. Some of the respondents refused to give
their opinions.

9. FINDINGS
1. 80% of the respondents were Female and 20%
Male.
2. Age 18-20 50% and 21-23 50%
3. 80% purchase Clothing, 13% Footwear and 7%
Electronics.
4. 50% of the respondents look for Quality, 23%
Brand, 23% Price and 4% Durability.
5. 96% of the respondents are satisfied with the
product quality and only 4% dissatisfied.

10. CONCLUSION
Results from the findings showed that large
number of respondents from Spicer adventist
university are highly satisfied with the
product quality provided by the E-commerce
company Flipkart.

11. THANK YOU