human preference towards online shopping

1. MAJOR RESEARCH PROJECT
ON
“A Study on consumer perception towards online shopping app with respect to
Myntra”
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
BBA, 6th
Semester
Batch 2019-2022
GUIDED BY: Dr. Bhakti Pawar SUBMITTED BY: Chaitanya Sawarna
Asst. Professor Roll No. 07820601719
TrinityInstituteofprofessionalstudies

2. INTRODUCTION
• The aim of this research is to investigate if positive
behavior/perceptions influence the intentions to online shopping
app.
• In order fulfill the purpose and test the relationship between
perceptions and intentions, the Theory of “Planned Behaviour” is
used as the underlying theoretical model.

3. RESEARCH OBJECTIVES OF THE
STUDY
• To understand the consumer awareness on Myntra.com.
• To study attitude of customers towards online shopping app (Myntra).
• To find out the preferences of the consumer regarding the features of online shopping app.
• To determine the factors responsible for customer satisfaction in choosing myntra.com.
• To identify the issues faced by the users while using myntra.com.
• To determine the parameters for choosing the myntra.com for purchase of products

4. BRIEF OF LITERATURE REVIEW
• There have been intensive studies of online shopping attitudes and
behavior in recent years. Most of them have attempted to identify
factors influencing or contributing to online shopping attitudes and
behavior.
• These studies have all made important contributions to our
understanding of the dynamics of online grocery shopping field.
However, there is a lack of coherent understanding of the impact of
relevant factors on online attitudes and behavior and an inconsistent
identification of relevant independent and dependent variables. This
makes comparisons of different studies difficult, applications of
research findings limited, and the prospect of synthesizing and
integrating the empirical literature in this area elusive.

5. RESEARCH METHODOLOGY
• QUESTIONNAIRE (FORM)
Google drive is used for online questionnaire (form) and
collecting responses. The questionnaire consists of closed-ended
questions.
The data collection tool used for the research is
“Questionnaires” to get the primary data for the empirical
research on consumer preference on online grocery shopping.
• TOOLS USED FOR DATA ANALYSIS
a) Pie charts
b) Bar diagrams
• TYPE OF RESEARCH
Exploratory research method is used in the research. A sufficient
thought has been given in framing the questionnaire and
deciding the types of data to be collected and the procedure to
be used
• METHOD OF SAMPLING
Convenience sampling method has been used in the research.
As the name implies, the samples are selected because they are
convenient. Convenience sampling attempts to obtain a sample
of convenient elements.
• SAMPLE SIZE: -100 customers
• METHODS OF DATA COLLECTION:
.
• Primary Data: The data was collected through primary source
by survey method using questionnaire .
• Secondary Data: The data collected from internet, magazines
and journals and Newspaper.

6. ANALYSIS AND INTERPRETATION
7. 59% will continue with Myntra 6% will not
and 35% are not sure.
8. 60% prefer buying clothes and 20% prefer
apparels on Myntra.
9. 50% are satisfied , 13% are strongly
satisfied, 34% are neutral and 3% are not
satisfied with services of Myntra.
10. 34% rate Myntra as Very good, 13%
Excellent, 11% as good in terms of overall
services.
11. 73% will recommend Myntra to others, 26%
may recommend and 1% will not
recommend.
12. 39% have a fear of loosing their privacy 46%
do not fear and 15% are not having an
opinion.
• Data Findings state that :-
1. 80% of the respondents are aware of
Myntra whereas 20% are unaware.
2. 40% use Myntra, 32% use Amazon,
20% use Flipkart & 8% use other
websites.
3. 50 % people came to know about
Myntra from Ads, 18% from friends,
32% from social media.
4. The average range of spending is 500-
1000,1000-1500 and 2500 and above.
5. Most of the people like the major
benefits of Myntra but customer
service remains a issue
6. There are few issues as well but
Refund structure and Hidden charges
are the prominent ones

7. CONCLUSIONS
• From the above data analysis it can be concluded that majority of
respondents :-
1. are aware of Myntra.com.
2. buys goods from the online shopping website on the basis of factors
like offers and discounts, variety of product available, fast and free
home delivery, website user friendliness and customer service
availability.
• Features which attracts respondents towards Myntra.com is Variety,
ease of use, design of the website and easy returns option.
• From the above data analysis it can be determined that most of the
respondent would agree to continue using Myntra.

8. SUGGESTIONS / RECOMMENDATIONS
• Myntra should do more campaigns so
that large number of people can get
aware of it.
• Myntra should also contribute their
attention towards “Social Media” so that
more respondents get aware about
Myntra which facilitates respondents to
get aware about Myntra through other
medium also.
• Myntra should resolve the problems of
respondents of this survey with dealing
with “Late response from customer care
services, Hidden charges”.
• The company can try to come up with
various loyalty programs for customer to
ensure regular and repeated purchase on
their behalf.
• “Complexity while using Myntra”, can
affect the respondents to not to use
Myntra so they have to make it simple so
that everyone could easily access it
• If any respondents are facing problems in
refund structure policy of the website,
then this structure should be changed so
that respondents can have their returns
easily.
• Myntra should also provide large ranges
in other items also such as: Electronics,
Beauty and Healthcare, Home Décor &
Accessories.
• “Fear of losing privacy” is an important
factor so Myntra should upgrade their
transaction structure to improve Privacy
of respondents.

9. Thank you