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Recap
Gender and the effects of
post- feminism.
Aims
To discuss the significance of feminism
and post-feminism in the media and ...
The pre-feminist era.
• Remember the ‘Mad Men’ clip?
• The pre 1960’s world was a very different place?
Feminism – a reminder
• Ideologies from subordinate groups that challenge the
dominant power structure include feminism.
•...
What would feminists say about
this poster?
Laura Mulvey- ‘The Male Gaze’
• Laura Mulvey is feminist film theorist. In her essay Visual
Pleasure and narrative cinema’...
Laura Mulvey and the ‘male gaze’
Is HERMIONE a post-feminist icon?
http://www.youtube.com/watch?v=LWGYKrh2YEo&safe=active
Post-feminism
• Post –feminism developed after 60s feminism and came to the fore
as a new form in the 80s.
• As an ideolog...
Post feminist sexual
empowerment or sexism?
Modern Post Feminist Woman-
• Task: in pairs discuss and define what you think are the
attributes of modern post feminist ...
Post-feminism in modern media
What makes these men post-feminist ?
Starter: The consequences for Men?
• What have been the consequences for men as
result of post feminism? How have men had ...
Other issues with Feminism?
• Is very much from a European
perspective.
• Some attempts to discuss gender
issues around bl...
What would post- feminists say
about this poster?
How would you
‘read’ this poster
from a post-feminist
perspective?
Post Feminism –a
conclusion
• Post-Feminism has had a huge impact on gender
politics in the last 30 years.
• Men, in turn ...
• Can you relate post-feminism and
Mulvey’s feminist film critique to your
trailer or ancillary tasks?
• Spend 10 mins mak...
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Feminism and post feminism

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Feminism and post feminism

  1. 1. Recap
  2. 2. Gender and the effects of post- feminism. Aims To discuss the significance of feminism and post-feminism in the media and to apply production work
  3. 3. The pre-feminist era. • Remember the ‘Mad Men’ clip? • The pre 1960’s world was a very different place?
  4. 4. Feminism – a reminder • Ideologies from subordinate groups that challenge the dominant power structure include feminism. • Feminism is a social theory that challenges the dominant patriarchal power structures controlled by men. • In its most basic form feminism is merely an acknowledgement of gender inequality, in the home and in the workplace. • In the 1960s feminism liberated many women away from being housewives and mothers.
  5. 5. What would feminists say about this poster?
  6. 6. Laura Mulvey- ‘The Male Gaze’ • Laura Mulvey is feminist film theorist. In her essay Visual Pleasure and narrative cinema’ she said this…. • ‘The male gazeoccurs when the camera puts the audience into the perspective of a heterosexual man’. • And this…. • The woman is usually displayed on two different levels: as an erotic object for both the characters within the film, as well as the spectator who is watching the film. The man emerges as the dominant power within the created film fantasy.’ • What is Mulvey suggesting? • That the woman is a passive sex object to the active gaze from the man who gains pleasure from looking.
  7. 7. Laura Mulvey and the ‘male gaze’
  8. 8. Is HERMIONE a post-feminist icon? http://www.youtube.com/watch?v=LWGYKrh2YEo&safe=active
  9. 9. Post-feminism • Post –feminism developed after 60s feminism and came to the fore as a new form in the 80s. • As an ideology it had moved on from feminism, they believed that women had gained relative equality with men but wanted more. • It further believes that women could ‘USE THEIR SEXUALITY FOR EMPOWERMENT’ and assume traditional female roles (motherhood) whilst simultaneously being in control of their lives, ‘juggling’ a family and a career. • This is sometimes referred to as the TRIPLE BURDEN- wife, mother, career women.
  10. 10. Post feminist sexual empowerment or sexism?
  11. 11. Modern Post Feminist Woman- • Task: in pairs discuss and define what you think are the attributes of modern post feminist woman. Make notes on the sheet. • Some points: • Be feminine and attractive to the opposite sex. • Downplay the domestic goddess role. • Go to university and have a career. • Have a family (but on her terms when she is ready!)
  12. 12. Post-feminism in modern media
  13. 13. What makes these men post-feminist ?
  14. 14. Starter: The consequences for Men? • What have been the consequences for men as result of post feminism? How have men had to change? • Men taking greater care in their appearance. • More domesticated. • Sharing of power. • No longer gender based jobs. • Men can express their feelings openly.
  15. 15. Other issues with Feminism? • Is very much from a European perspective. • Some attempts to discuss gender issues around black and Asian women- bell hooks.
  16. 16. What would post- feminists say about this poster?
  17. 17. How would you ‘read’ this poster from a post-feminist perspective?
  18. 18. Post Feminism –a conclusion • Post-Feminism has had a huge impact on gender politics in the last 30 years. • Men, in turn have had to change as women’s role in society has changed (the new man). The Patriarchal system has broken down. • The media has constantly reflected the changing place of women in society. • Remember the ‘fluidity of representation’.
  19. 19. • Can you relate post-feminism and Mulvey’s feminist film critique to your trailer or ancillary tasks? • Spend 10 mins making notes.

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