4.0 Digital economy requires a digital workforce to take it forward

1. PACHAREE PANTOOMANO
BY BRANDNOW.ASIA
MAY 2018

2. Projected Future
(OECD Stats)

3. Thailand Ready for 4.0?
Oxford Business Group survey C-suite executives where
70 countries participated
Thailand rank
 54th for math
 57th for reading
 54th for sciences
 Thai students are possibly studying the wrong things
Forecast 2030
 33% of the global workforce could be displaced by
automation by 2030
 In Thailand an 17-18% will be displaced

4. On the minds of CEOs

5. CEOs are worried about finding
talent with the right skills

6. Digital Skills – the rise of ABC -AI,
Big Data & Cloud

7. How long does it take for leading company
in Thailand to hire a digital talent?

8. On Average It Takes

9. Digital talent in Thailand are mostly
mid-career professionals

10. A different approach in attracting and
retaining digital talent

11. Employer & Candidates Statistics

12. Employer Branding

13. What is Employer Branding?
 Employer branding is the process of
promoting a company, or an
organization, as the employer of
choice to a desired target group,
one which a company needs and
wants to recruit and retain
 An employer brand is a company's
reputation as an employer and its
value proposition, or what it offers
to potential employees

14. Why is Employer Branding important?
 Taps into the best candidates
 Makes up for lower remuneration
 Retains your employees
 Reduces cost and saves time
 Increases motivation and
engagement of employees
 Word of mouth

15. Branding is more than a logo…
 Branding is the process of giving
meaning to specific products
 A strategy designed by companies
to help people to quickly identify
their products and organization
 Showing their USP off clearly
 The objective is to attract and
retain

16. Ways to Brand

17. Leadership
• Tribal leader to share stories about the organization
• #1 Brand ambassador for the group
• Embodiment of the company’s vision, mission and brand promise

18. How to create a stronger employer
brand?
 Have a LinkedIn
presence to amplify
employer branding
o Videos about the work
place
o Storytelling about the
teams
o Showcase and
professional development
o Diversity (balance in M/F
in executive roles)

19. Employees as brand ambassadors
 Employer
achievements
and tenure
 CSR projects
 Fun retreat/team
building activities
 Additional perks:
fitness programs
and gourmet
lunches

20. Top Ranking and Awards
 Companies with
outstanding
achievements are
attractive to potential
employees and
customers
 It validates and
provides credibility
 Employees are proud
to be part of the team

21. Top 5 Employer review sites
 Employer review sites provides job
seekers insights on employers they
plan to apply to
 The 5 employer review sites are
 The Job Crowd
 Vault
 Indeed
 GlassDoor
 Great Place To Work

22. Summary
 Company’s success = acquiring right
people with right skill at the right time
 Big data and new technologies enable
new ways of analyzing talent data
more efficiently
 Employer branding is key and it does
NOT have to be BORING, use humor!
 Employer review sites shows where you
stand and give candidate information
on their potential employer3 Steps to Energizing Your Employer
Brand Through Humor
Click here for more

23. About BrandNow.asia
Established in 2008, Brandnow.asia is a
boutique marketing and public relations
company serving startup, unicorns,
disruptors and blue-chip brands here in
Thailand and in the ASEAN region. Some of
our clients are Grab, Lalamove,
honestbee, adidas, Pepsi, iCar Asia, Nokia
to name a few. Our focus is on below the
line and the services ranges from media &
public relations, social/digital PR, direct
marketing to event management. We look
forward to collaborating with startups who
wants to be the next unicorn!

24. PACHAREE PANTOOMANO
WWW.BRANDNOW.ASIA
BRANDNOW@BRANDNOW.ASIA
+662 105 4217