The number of new SMBs entering the market and innovating around the world is astounding. However, the resources that owners have is still limited. Small business loans are at an all time low and grants are difficult to come by and take a lot of time. Getting to cashflow positive and setting up a viable business is constantly on the minds of owners. They are turning to technology products to cut costs when it comes to marketing, hiring, and even keeping in touch with customers. Most owners are pretty comfortable with technology given the popularity of social media tools such as Facebook and Twitter. However, there are still many that struggle with adopting technology for their business or even being aware of what they should be using to take their business to the next level.
As technologists it's easy for us to create products that we know how to use, but many of us have not actually experienced the life of a small business owner or know how they view and interact with technology products. In this talk Poornima Vijayashanker will share some insights into the minds of SMB owners, and they key things we as technologists should think about when designing and building products for these individuals.