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Myths to Overcome to Go from Idea to a Global Product

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Keynote delivered at Podim Conference in Maribor, Slovenia on May 11, 2016. Talking about the common myths that hold people back from developing their products, and what to consider before catering to a global user base.

Keynote delivered at Podim Conference in Maribor, Slovenia on May 11, 2016. Talking about the common myths that hold people back from developing their products, and what to consider before catering to a global user base.

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Myths to Overcome to Go from Idea to a Global Product

  1. 1. C O N F I D E N T C O M M U N I C AT O R 2 0 1 6 Myths You Need to Overcome to Go from Idea to a Global Product Poornima Vijayashanker @poornima PODIM Conference Maribor, Slovenia May 11, 2016
  2. 2. W E E K 1 - C L A S S 1 M O D U L E 1 : D E L I V E R L I K E A P R O … P O O R N I M A V I J AYA S H A N K E R M AY 2 , 2 0 1 6 B A C K G R O U N D • Mint.com • EIR at 500 Startups • Duke University • Femgineer
  3. 3. M Y T H : G O G L O B A L F I R S T
  4. 4. # 1 G O L O C A L B E F O R E Y O U G O G L O B A L
  5. 5. • Customer • Revenue • Investors G E T T R A C T I O N L O C A L LY
  6. 6. M Y T H : F O L L O W A P R O V E N PAT H
  7. 7. # 2 F O C U S O N O N E M A R K E T • Reduce burn • Pick your market • Should be based on customer behavior
  8. 8. headout • Based in Bangalore • NYC market • Tourism
  9. 9. M Y T H : S T U C K I N Y O U R C O U N T RY
  10. 10. # 3 P O L I T I C A L C L I M AT E
  11. 11. # 4 U N D E R S TA N D L A N D S C A P E • Culture • Technology Adoption • Competition • Regulatory Environment • Investment Potential
  12. 12. • China: Didi Kuaidi - 78.3% • India: Olacabs - 80% • South Korea • Japan • France: Blablacar • Germany: Mytaxi • Russia: Yandex • Israel: Gett • Turkey: BiTaksi
  13. 13. M Y T H : S I T B A C K & WA I T
  14. 14. # 5 B O O T S T R A P & B U I L D
  15. 15. M Y T H : S U P P O RT C O M E S T O Y O U
  16. 16. # 6 F I N D R E G I O N A L S U P P O RT
  17. 17. # 7 L E G A L E N T I T Y
  18. 18. M Y T H : M O V E Y O U R T E A M
  19. 19. # 8 R E M O T E T E A M
  20. 20. M Y T H : M O N E Y F L O W S
  21. 21. # 9 I N V E S T M E N T
  22. 22. M Y T H : S I N K O R S W I M
  23. 23. # 1 0 T I M E
  24. 24. • Attend: How to Ship Your Ideas • @poornima • poornima@femgineer.com Q & A

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