Alloka inside
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Alloka is a web-based platform for calls- and actions-tracking for advertisers, publishers and affiliate networks
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Alloka inside
- 1. A long time ago in a galaxy far far away...
- 2. In 2008... No one needed advertising But everyone needed clients 2008/09 – cut of advertising budgets up to 80%
- 3. 2009 Alloka has appeared and started to sell advertising as Live Calls
- 4. 2011 Our experience in Live Calls –> 3+ years 100+ clients: 20 000+ of calls sold:
- 5. For 3 years we have learned how to Make advertising cheaper saving the same result or improve it up to 200%
- 6. 2012 (Nowadays) Our experience gave birth the new technology of Marketing Metrics: Alloka Analytics: Cloud based call counter for entrepreneurs and Pay-per-call API for web-publishers
- 7. You easily mark any advertising channel with its own tracking number to know the call source +7 (…) 123-12-01 +7 (…) 123-12-02 You just need to put a special script on your web page or use Alloka tracking number for off-line advertising.
- 8. And follow the result of advertising in clear ROI Metrics – client calls 15 Calls 27 Calls X-channel N Calls
- 9. For businesses Alloka Analytics helps save money and generate more leads WOW! I saved 15 47% of my advertising budget!
- 10. For web-sites Alloka gives API to start sell calls 15 Attention! 27 Now our advertisers can buy Live Calls Calls from their customers! N Calls
- 11. « Half the money I spend on advertising is wasted; the trouble is I don’t know which half John Wanamaker »
- 12. World advertising market is $500 bln. per year 1% of the budget is spent to evaluate marketing effectiveness 30% of advertisers receive direct calls from their customers – so they are countable We pretend for 1% of this piece of pie: $2 bln. per year is our market
- 13. Our way to find clients: Alloka Cloud service Clients & API Advertising Agencies Advertising Networks Web-publishers (win-win)
- 14. Technically we are ready to launch Alloka Analytics in 70 countries for now We need $2 mln for international growth As co-investor we invest 500K by ourselves
- 15. Alloka Analytics Take calls in account 2012