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Sitofono 2010


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Sitofono is a lead generation and customer engagement service that helps businesses to convert more website visitors into paying customers.

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Sitofono 2010

  1. 1. Committed To Convert Your Website’s Visitors Into Paying Customers
  2. 2. Sitòfono - Value Proposition  Sitòfono is a “Customer Engagement” service  to increase traffic conversion  to improve customer value and retention  to enhance profits in the customer purchase path  The market for online marketing is undergoing tremendous growth and change  online mkt going from 13B in 2006 to 22B+ in 2009  traffic generation increasingly expensive: from 15% of online budget to 35% on average (source: Yankee Group)  converting traffic into customers and increasing customer value is critical 2
  3. 3. Sitòfono – The Market Problem  The problem: example SME e-tailer  Marketing expenditure: $5,000  Visitors (clicks): 2500  Conversion rate of visitor into buyer: 2%  Buying customers: 50  Cost per buying customer $100  Potential response  increase marketing budget  lower cost per visitor (lower cost of traffic) (SEO, better keywords etc.)  INCREASE TRAFFIC CONVERSION (email mktg, better web site  design, special offers)  1% more = 33% decrease of cost per customer  something missing: Real Time Customer Engagement -> Sitòfono 3
  4. 4. Sitòfono – What is it?  it is the easiest click-to-call service ever  it lets customers/prospects and businesses talk for FREE from the Web  it is a simple button that can be added to the business' web portal or outgoing email  it is provided as SaaS (Software as a Service)  No impact, 1-day activation 4
  5. 5. Sitòfono – Benefits for business (I)  Get in direct contact with your customers by integrating Sitòfono into your website  Improve customers/visitors ratio  Add Sitòfono to your e-mail signature and get immediate feedback  Use sophisticated statistics to fine-tune positioning and maximize conversion performances 5
  6. 6. Sitòfono – Benefits for business (II)  Geo-locate your customer calls and direct your marketing efforts to specific locations  View your calls log: click on phone numbers to call back your customers for free.  Receive notifications about unanswered calls and call back your customers for free.  Receive voice messages and call back your customers for free. 6
  7. 7. Sitòfono - Target Customers  any company with an online business  anyone who understands the value of relationship with their customers  millions of business web portals worldwide  Sitòfono is a good companion/ replacement for international toll free number 7
  8. 8. Sitòfono - Market Positioning  Sitòfono has the best positioning for an internet service:  is a free service for people, which are used to get everything for free over the internet  is a paid service for companies which are willing to pay over the internet, i.e. companies which pay to acquire new customers and improve their business  Sitofono is a marketing tool that companies insert in the advertising budget 8
  9. 9. Sitòfono – Some Customers Testo 9
  10. 10. Sitòfono - Case Study  Fiat Group  Test-Drive booking from their website  Sitofono is included into their banners and DEM campaigns  Direct contact with their car dealers 10
  11. 11. Sitòfono - Case Study  Fiat Group  New Lancia Delta: Email Marketing Campaign 11
  12. 12. Sitòfono – Case Study  Fiat Group  Test Drive Booking 12
  13. 13. Sitòfono – Telecom Operators  Tiscali  Sitofono is used to improve the ADSL online purchase process  Tele2  Sitofono is used to improve the ADSL online purchase process 13
  14. 14. Sitòfono - Directories  Sitòfono for Directories  Sitòfono is used by lots of directories in Italy and abroad to offer the ability to call any listed company for free 14
  15. 15. Sitòfono - Tourism  Sitòfono is used by hundreds of hotels/resorts worldwide and the tourism/ hospitality sector accounts for 55% of total customers 14
  16. 16. Click to engage: Solutions  Augmented Customer Experience  Seamless integration in the website structure, look and feel  Immediate contact keeps customer focus high  Customers can call either by pc (with headset and microphone), wired phone, or mobile phone  Mobile users can click to call too 15
  17. 17. Click to engage: Reports and Analytics  Calls log, conversions, geography, etc. 16
  18. 18. Setup Time  One day to One week  complex configurations can be ready in 1 week  standard service is ready in 1 day 18