personal branding

1. PERSONAL BRANDING
Myanmar Version

2. What is Personal Branding?
&kyf0wK ypnf;rsm;rSm trnf? trSwfwHqdyf udk,fydkif &SdBuovdk? vlwpfOD;
wpfa,mufpDwdkif;rSmvJ udk,fydkif trSwfwHqdyf &SdBuygonf/
vlwpfOD; wpfa,mufudk BunfUvdkufwm? od&SdvdkufwmeJU ol trSwfwHqdyfjzpfonfU ol
tjyKtrl? tvkyftudkif? trltusifh ESifh pdwfaeoabmxm;udk od&Sdatmif vkyf,ljcif;onf
Personal Branding jzpfonf/
What is your personal branding?

3. What is Brand?
Brand qdkwm xkwfukefwpfck? trSwfwHqdyfwpfck? emrnfwpfck ? cHpm;rl wpfck ponfU t&mrsm;udk
qdkvdkonf/
Brand wpfckwGif tajccHtcsuf (3) csuf &Sd&rnf/
1/ cGJjcm;edkifonf(okdU) udk,fpm;jyKonfU t&m &Sd&rnf/
2/ trsm;ESifh rwlnDaom t*Fg&yfawG &Sd&rnf/
3/ pdwfudk qGJaqmifedkifaom t&mrsm; ay;edkif&rnf/
Iphone
§ t&nftaoG; aumif;
§ aps;BuD;
§ wefzdk;BuD; trSwfwHqdyf
§ pdwfauseyfrl &Sd
§ *kPf,lonf
Sai Sai Khan Hlaing
§ emrnfBuD; tqdkawmf
§ [pfa[mh tqkd&Sif
§ atmifjrifrl xdef;odrf;edkifqHk;
§ tEkynmaBu; jrifh
§ eSmcrf;eDrav;rsm; toJpGJ

4. Personal Branding
v Personal Branding wnfaqmufjcif; qdkonfrSm Professional wpfa,mufjzpfatmif
rdrdywf0ef;usifrSm wnfaqmifjcif; jzpfonf/
v Professional wpfa,mufjzpfatmif wnfaqmufolonf rdrd jzpfcsifonfU Vision
aocsmpGm odzdkU vdktyfrnf/
v Vision aocsmpGm odjyD; qdkvQif xdkoGm;rnfUvrf;aBumif;? vkyf&yfrsm;udk Consistency
wpforwfwnf; vkyfudkifedkifzdkU vdktyfrnf/
v Consistency jzpfoGm;jyD; qdkvQif Identity jzpfonfY rdrd udk,fykdif 0daoovuPm
wpfcktjzpf azmfaqmifyg/
v xkdazmfaqmifvmonfU Identity onf rdrd Personal Branding jzpfvmvdrfUrnf/

5. Personal Branding
wdk;wuf ajymif;vJaeaom ,aeUacwfBuD;xJwGif atmifjrifrl &,lekdifzdkUtwGuf ? &v'faumif;awG
&,ledkifzdkUtwGuf qdkvQif wpfOD;wpfa,mufcsif;pD personal branding udk aocsmpGm
wnfaqmufxm;edkifzdkU ta&;BuD;ygonf/
Personal Branding wnfaqmuf&mwGif ta&;BuD;aom tcsuf (6) csuf
1. Appearance (jyify yHkyef;oPmef)
2. Behavior (tjyKtrl)
3. Communication (qufoG,fajymqdkjcif;)
4. Knowledge (todynm A[kokw)
5. Skills (uGsrf;usifrl)
6. Abilities (vkyfaqmifedkifaom pGrf;&nf)
txyfyg (6) csufjzifh rdrd personal branding udk wnfaqmufedkifonf/ xdkodkU
wnfaqmuf&mwGif vaygif;rsm;pGm? ESpfaygif;rsm;pGm tcsdef,l wnfaqmuf&ef vdktyfrnf/

6. Law of First
Law of First qdkwmbmvJ/
§ ueOD; eD,mr qdkonfrSm vltrsm;pkonf rdrdb0 wpfavQmufwGif yxrqHk;aom
taBumif;t&m? tjzpftysuf? tawGUtBuHK? tp ueOD;vkyf&yfrsm;udkom OD;aESmufu
rSwfrDaejcif;? rSwfom;xm;jcif; jzpfonfU eD,mr wpfck jzpfonf/
§ rdrd b0jzpfpOfrsm;wGifvJ jyefvnf pOf;pm;BunfUodtcgwGifyxr ueOD;
tjzpftysufrsm;udkom &ifckef rSwfrDaejyD; tjrJowdw& jzpfaewufonf/
§ xdktjyif jydKifyGJrsm;? ,SOfjydKifrlrsm;wGifvJ tp yxr jzpfonfU jzpfpOf rsm;udkom
rSwfom;xm;wufBuonf/
Personal Branding wpfck wnfaqmuf&mwGif tp ueOD; jzpfonfU (First Impression) onf
t"du ta&;BuD;onf? ta&;ygonf/
§ First Impression onf wjcm;ol tjrifwGif rdrd brand jzpfonf/
§ First Impression onf atmifjrifrl ajcvSrf; tp jzpfonf/

7. Personal Branding
1. Appearance (jyifyyHkyef;oPmef)
§ vltrsm;pkonf wpfOD;ESifh wpfOD; qufqHonfUtcgwGif OD;pGm xdkol 0wfpm;qif,ifrl?
ukd,f[eftrlt&m ESifh rsufESm taetxm; rsm;udk tuJcuf? qHk;jzwfcsuf cswufBuonf/
§ rdrd Appearance onf tjcm;oltwGuf ta&;BuD;aom pdwfydkif;qdkif&m vSKHaqmfrl
jzpfonf/
§ rdrdtvkyfESifhqufpyfaom 0wfpm;qif,ifrl&Sd&rnf/
§ oefU&Sif; oyf&yfpGm 0wfpm;&rnf/
§ junfvif? azmfa&GaomrsufESm trlt&m &Sd&rnf/
§ udkf,fwGif; teHUtoufaumif;&rnf/
§ qHyif aooyfpGmzD;vdrf;&rnf/
§ vdkufzufaom ta&mif? toHk;taqmif jyKvkyf&rnf/

8. Personal Branding
2. Behavior (tjyKtrl)
§ vlwpfa,muf tjyKtrl qdkwm xdkvl pdwfaeoabmxm;? vdkcsifrl ESifh todA[kokw
rsm;uae jzpfvmw,fvdkU uavwdk u qdkxm;ygonf/
§ Personal Branding wpfckudk wnfaqmufonfU ae&mwGif rdrd toGm;tqdk?
taetxdkif? tjyKtrl? udk,fae[ef? pdwfaeoabmxm; ESifh wkefUjyefrlrsm; onf
ta&;BuD;ygonf/
§ xdktcsuftvufrsm;onf wpfzufvl ,HkBunfrludk wnfaqmufaom tcsufrsm;
jzpfonf/
§ wpfzufvl ,HkBunfrl &SdrS rdrd trSwfwHqdyfudk wnfaqmufekdifrnf jzpfonf/
§ rdrd tjyKtrlonfvJ tjrJwrf; wpforufwnf; jzpfzdkUvJ vdktyfrnf/ 'DaeUwrsdK;?
aemufaeU wpfrsdK; jzpfvdkU r&yg/

9. Personal Branding
2. Behavior (tjyKtrl)
b,fvdk tjyKtrl rsm;udk vkyfaqmif&ef vdktyfrnfenf; /
§ Eye Contact
o wpfa,mufESifh wpfa,muf pum;ajymqdkonfUtcgwGifrsufvHk;csif; tBunUfpHkjyD; ajymqdkay;yg/
o rsufvHk;rSwqifhrdrdpdwf0ifpm;aeaBumif; jyyg/
o wpfae&mxJudk pdkufrBunfUygESifh? tm;vHk;jzifheye contact &,lyg/
§ Motivate
o rdrdtjyKtrlrsm;? vkyf&Sm;rlrsm;udktjrJwufBuGpGm vkyfaqmifaom trlt&m&Sdyg/
o wufBuGpGm ajymqdkjcif;? pdwfaysmf&Tifjcif;rsm; &Sdyg/
§ Body Movement
o vrf;avsSmufonfUtcgrwfrwfavsSmufyg? rwfrwfxdkifyg/
o &ifudkzGifhjyD; avsSmufyg? ykcHk; jzifhavSsmufyg/
o ysif;&daom yHkpHrvkyfygESifh/
§ Hand Shake
o vufqGJESKwfqufaomtrltusifh vkyfaqmifyg/
o aus;Zl;wifaBumif; tjrJajymqdkyg/
o vdyfpmu'f ay;yg/

10. Personal Branding
2. Behavior (tjyKtrl)
b,fvdk tjyKtrl rsm;udk vkyfaqmif&ef vdktyfrnfenf; /
§ Social Media
o rdrdcHpm;csufrsm;udksocial media ay: rwifygESihf/
o cHpm;csufrsm;udka0rQonfUtcgwGiftjyKoabm aqmifyg/
o &dkif;pdkif;aom pum;vHk; ? ta&;tom; *&kpdkufyg/
§ Positive Thinking
o taumif;jrifaom pdwfaeoabmxm; arG;jrLyg/
o rdrdpdwfcHpm;csufudka&SIwef;wifjyD; rajymygESifh/
o tjyKoabm aqmifaomaqG;aEG;rl? ajymqdkrlrsm;udkvkyfaqmifyg/
§ Ethics
o vlusifh0wfrsm;udkwefzdk;xm;yg/
o udk,fusifhw&m;udkb,ft&mrsm;ESifhrQrxdcdkufapygeSifh/
o rdrdwefzdk;udkjrSifhwifyg/ wnfaqmufyg/
o vkyfoifh vkyfxdkufonfrsm;udkvkyfaqmifyg/

11. Personal Branding
3. Communication (qufoG,fajymqdkjcif;)
§ wpfOD;ESifhwpfOD;Bum; aumif;rGefaom qufqHa&;wpfck wnfaqmufzdkUtwGuf qdkvQif
xda&mufaom qufoG,fa&; wpfck vdktyfygonf/
§ xda&mufaom qufoG,fa&;qdkwm wpfzufESifh wpfzuf qufoG,fonfUtcgwGif &Sif;&Sif;
vif;vif; em;vnfoabmaygufjcif;udk qdkvdkonf/
§ xda&mufaom qufoG,fa&; vdkcsif&if ajymoluvJ &Sif;&Sif;vif;vif; ajymzdkU vdktyfovdk?
em;axmifonfU bufrSvJ aocsmpGm em;axmifwufzdkU vdktyfygonf/
§ qufqHa&; raumif;jcif; t"du Zpfjrpfonf wpfzufvludk em;0ifatmif
rajymqkdwufjcif;? pum;vHk; toHk;tESKef; rSm;jcif;aBumifh jzpfygonf/

12. Personal Branding
4. Skill (uGsrf;usifrl)
§ Personal Brand wnfaqmufaomolonf rdrde,fy,fwGif uGsrf;usifrl &SdzdkU
vdktyfygonf/
bmawG uGsrf;usifzdkU vdktyfrnfenf;/
1. Job Skill
§ Hard Skill
rdrdvkyfaom tvkyfwGif atmufajctvkyfrS pjyD;? vkyfief;wpfckvHk;udk em;vnfonfU tqifh? uGsrf;usif
ynm&Siftqifh&SdzdkUvdktyfrnf/
§ Soft Skill
• rdrdvkyfief;ESifh ywfoufjyD; enf;ynm? awG;ac:rl? avUvmrl? uGsrf;usifrlrsm;udkvJ ynm&Sif
tqifh&SdzdkU vdktyfrnf/
2. Life Skill
§ rdrdb0rS ay;aom oifcef;pmrsm;udkvJ aocsmpGm toHk;csjyD; tawGUtBuHKrS wqifh uGsrf;usif
ynm&Siftxdjzpfatmifvkyfaqmifedkif&rnf/ oifjy ay;edkif&rnf/

13. Personal Branding
5. Knowledge (A[kokw)
§ Personal Brand wnfaqmufaeol wpfa,mufonf tjcm; tjyif A[kokw rsm;udk
tukef rod&if aeygap rdrdvkyfudkifaeaom e,fy,f todA[kokwrsm;udkawmh
od&Sdem;vnf&ygrnf/
§ topftopfaom enf;ynm ? ajymif;vJrlrsm;udkvJ pOfqufrysuf avhvmzdkU vdktyfrnf/
§ xdkod&Sdxm;aom taBumif;tcsufrsm;udkvJ a0rQ oifBum;ay;edkif&rnf/
§ vrf;jy ay;edkif&rnf/

14. Personal Branding
6. Ability (pGrf;aqmif&nf)
§ rdrd vkyf&nf udkif&nf ? pGrf;aqmif&nfudktjcm;olwyg; od&Sdatmif jyozdkU vdktyfrnf/
§ todynmb,favmuf &Sd&Sd? tvkyfb,favmuf uGsrf;usif uGsrf;usif ? rdrd
pGrf;aqmif&nfudkrjyekdifbl; qdk&if b,folurS rdrdudk txifBuD; av;pm;rSm r[kwfovdk?
rdrdudk avorm; tjzpfyJ owfrSwfedkifrnf/
§ pdefac:rlrsm;udk &ifqdkifyg/
§ b,fawmhrS t&HSK;ray;ygESifh/
§ a0zefrlrsm;udk tvkyfjzifh oufaojyyg/
§ &v'faumif;rsm; jzpfatmif &,lyg/

15. THANKS
References:
Htet Yie (The Brand You)
Online Sources
Presentation by:
Nyan Lin Thein
BA(Myan), DM, DBM, DLPM, DDM, DLM