Mi-Fone produces affordable mobile devices for emerging markets in Africa, the Middle East, and India. Since 2008, it has shipped products to 15 African countries and signed agreements with major carrier groups. Its mission is to provide stylish, durable phones under $200 to youth while promoting AIDS awareness and connectivity through social networks and apps.

1. Mi-Fone (BVI) Ltd
PRESENTATION
2010

2. the DEAL
Affordable and stylish quality mobile devices
Made for the mass market sectors in emerging territories
Focus on Sub Sahara Africa,Middle East and India
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

3. the ACHIEVEMENTS
Since inception in April 2008 Mi-Fone is already shipping to 15 African
countries including: Kenya, Uganda, Tanzania, Rwanda, Ghana, Burkina
Faso, Zambia, DRC, Mauritius, Madagascar
Has signed two major Operator Groups
Has gained access to more than 150 Retail stores in Africa
Has introduced the brand into India
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

4. mission statement
To provide the mass market youth sector with lifestyle products that are
affordable, durable and stylish
To improve social welfare through Mi-Choice AIDS Awareness Campaigns
To connect people through Mi-Social networks and web optimisation
programmes
– Africa, India
– 800MM+ mobile subscribers TODAY
– Extra 900MM+ mobile subscribers by 2011
– PLUS Latin America ,Middle East
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

5. telecom penetration
(our focus markets are ripe)
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

6. the Mi solution
Dissect the mass market sector into various price and feature points
Keep all phones under $200 retail
Apply innovative software applications to generate ongoing revenue
share with operators
Treat the mass market as primary market and not secondary market
Address the youth
Primary focus on Africa.
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

7. Mi packaging
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

9. Mi PRESS coverage
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

10. Mi CSR initiative
“We are circulating condoms
free of charge to help youths
take charge of their lives and
to combat the spread of
HIV/Aids.” Alpesh Patel
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

11. why Mi?
Team of industry professionals with more than 25 years combined
experience in emerging markets
Strong on the ground relationships with carriers, distributors and retailers
Understands the need to give mass market sector CHOICES!
Access to global content and best-of-breed technology partners
Operating under the radar
– 1st World remains focused on 3G, iPhone, Blackberry etc
– Local competition offering low cost handsets with such services don’t exist
– Mi is fast establishing itself as an excellent brand
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

12. Mi-Footprint to date
COUNTRY
Kenya
Tanzania
Rwanda
Ghana
Mauritius
DRC
Senegal
South Africa
Ivory Coast
Zambia
Uganda
Botswana
Nigeria
Gambia
Madagascar
India
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

13. Mi- Apps- Push Mail,IM Chat +
Facebook,MSN, SMS apps + For <$60
Devices
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

14. Mi Fone Brand Appeal
Mi-Fone’s brand appeal to young, energetic,
outgoing and fun-loving adult mobile users, who
are techno-savvy on a global level
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

15. Mi Fone Brand Activation
Below the line activations and creation of brand awareness for Mi-
Fone brand through non-traditional mediums
On ground activation plan through events to create brand
awareness for Mi-Fone
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

16. Mi Fone Brand Activation
Mi-Fone strive to achieve maximum exposure through brand
activation through:
Getting Mi-Fone into people’s hands through
activating at club events or other venues, i.e. promotions at
shopping centres with mi-models and product giveaways.
Collecting people’s data (emails and numbers) and
record information on what they look for in a cell phone
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

17. Some of Mi Fone Events
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

18. Mi Fone Brand Ambassadors
At events:
Interact with audience
Communicate Mi-Fone’s USP
Provide branded merchandise and literature
Collect audience contacts
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

19. Some of Mi-Fone Brand Activation Events
Mi-Fone Kenya Launch with local celebrities and radio station
Capital FM
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

20. Mi Fone Brand Activation
Continuous interaction with target market by sharing information
on new products
Getting Mi-Choice condoms into peoples hands (Mi-Fone’s AIDS
awareness campaign) through Mi-Branded condoms giveaways
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

21. Mi Fone Brand Activation - Media Objectives
Exposure for Mi-Fone brand in the media where possible for free or
through trade exchange deals, i.e. cell phones for giveaways.
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.

22. DISCLAIMER
This document contains information about Mi-Fone (BVI) Ltd, its subsidiaries, strategic alliances, shareholders and partners. This document also provides data
pertaining to the companies business, marketing, brand and product development strategies, as well as its technology, operating principals, financial reports and
other related services. In addition, it refers to the Mi brand and the range of mobile devices represented by Mi as a trademarked entity. Access to and use of all the
information contained within this document, as well as its appendixes is subject to this legal notice.
The contents of this document do not constitute the provision of any legal representations or warranties. Although reasonable precautions have been taken in the
preparation of the information contained herein, no reliance may be placed on this information and Mi-Fone (BVI) Ltd disclaims all representations and warranties,
including but not limited to warranties as to the quality, accuracy or content of information of whatsoever nature, products or services, and warranties of
merchantability or fitness for a particular purpose of information, goods or services. Moreover, all Mi-Fone (BVI) Ltd product ranges, attached pricing and product
availability is subject to upgrade and change without notice.
To the extent that any investments or arrangements are made or agreements for products or services concluded with or in relation to Mi-Fone (BVI) Ltd, its brands or
any member of the Mi-Fone (BVI) Ltd team, none of the representations or claims made in this document shall be deemed to apply to such agreement, unless such
claims, statements or any part thereof are expressly repeated and contained in an agreement in writing that has been signed by the relevant Mi-Fone (BVI) Ltd
representative/s. Neither Mi-Fone (BVI) Ltd nor, any of its representatives shall be liable for any direct, indirect, incidental, special or consequential loss or damage
arising from any misrepresentations, negligence, omissions of information or incomplete information, caused or resulting from any reliance on the contents
contained herein.
All the information contained within this document is strictly confidential and is subject to the existence of and the terms and conditions laid-out within of a separate
Non Disclosure Agreement (NDA) between Mi-Fone (BVI) Ltd and the reader. The inclusion of this point automatically assumes the existence of such documentation,
which binds the reader to the terms contained within the Mi-Fone (BVI) Ltd NDA, whether or not the reader has signed a copy of this document in person. It should
also be noted that the existence of an NDA between Mi-Fone (BVI) Ltd and the reader is a precondition to the further review of information contained within this
document and the Mi business plan; and that Mi-Fone (BVI) Ltd reserves all its legal rights to respond with whatever action it deems necessary in the event that this
clause is breached.
Full copyright and other intellectual property rights included within this document (including, but not limited to, written content and information, data, the Mi
stylized logo and trademark, all other brand iconography, product names, symbols, terminology, product and packaging designs, photographs and graphical images)
is owned by Mi-Fone (BVI) Ltd. You may print material from this document only if such material is not stored on any medium other than for subsequent viewing.
reproduction, modification, adaptation or information processing in any other way is strictly prohibited. No part of this document may be reproduced or stored in
any other public domain, including any part of the web or in any public or private electronic retrieval system or service without the Company’s prior written
permission. Accordingly, all risks arising from the use of this document shall vest with the viewer.
The above disclaimer and any content within this document shall be governed by the Laws of the British Virgin Islands and the United Kingdom, whose courts shall
have exclusive jurisdiction.
© Copyright 2009 Proprietary and Confidential. Mi-fone reserves the right to change, upgrade
or discontinue product specifications and/or product ranges without notice.