Somo camerjam mobile finance masterclass

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Somo camerjam mobile finance masterclass

  1. 1. Mobile Finance Master Class May 2011 Somo Ltd – Copyright & Confidential 1
  2. 2. Video Somo Ltd – Copyright & Confidential 2
  3. 3. A full service mobile marketing agency operating globally Somo Ltd – Copyright & Confidential 3
  4. 4. Strategy • WHAT does mobile mean to my business? • WHY should I be deploying on mobile now? • WHO else is doing this in my sector, do I lead or follow? • HOW do I go about transitioning my brand to this medium? • DO I build an application or mobile website? Somo engages at the exec level on strategic & tactical consultancy Somo Ltd – Copyright & Confidential 4
  5. 5. Product DevelopmentCreative Design Heavy Lift DevelopmentUser Experience Applications & Mobile sitesCustomer Journey Heavy Lift Integration Consumer & Enterprise Somo Ltd – Copyright & Confidential 5
  6. 6. Understanding mobile behaviour Deep Dive Hybrid Skimming The deep dive Tablet devices allow Mobile is suited to experience is up to 4 for a hybrid skimming data – short hrs in a seated interaction – a mix bursts of browsing for position, deep levels between the deep between 1-8 minutes. of research dive and skimming Usually for bites of info e.g. Train times Breakdown of different interactions with technology Somo Ltd – Copyright & Confidential 6
  7. 7. The mobile advertising market is highly fragmented 30+ blind networks – high reach, low price Search engines Stores & social ...which makes buying a specialist task 1000’s of premium publishers & operators Somo Ltd – Copyright & Confidential 7
  8. 8. Media Planning & Buying for Mobile Display Search SMS / MMS Sustained cost effective app promotion delivers distribution Somo Ltd – Copyright & Confidential 8
  9. 9. ApptimiserTM “One SDK to Rule Them All” App Stores are walled gardens which block traditional tracking methods Apple & Application Advert Android App Stores x ApptimiserTM Apptimiser TM enables tracking through app stores Real Time Measurement Real Time Yield Management Delivers Better ROI Somo Ltd – Copyright & Confidential 9
  10. 10. Impact of Mobile Advertising is sustained 500 400 Sign Up Index 300 200 390% 100 Pre Somo Post Somo 0 200CPS Index 150 100 50 0 Sustained cost effective app promotion delivers distribution 10
  11. 11. THANK YOU! ANY QUESTIONSStewart Hunter stewart@somoagency.com +44 (0) 7900 181609 Vinny Hayes vinny@somoagency.com +44 (0) 7949 196615 Somo Ltd – Copyright & Confidential 11

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