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MyFone presentation

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  1. 1. Why MyFone is about to revolutionise the mobile content market!
  2. 2. Massive market <ul><li>Mobile device personalisation market is huge and continues to grow rapidly. </li></ul><ul><li>Worldwide ringtone market alone estimated at £3bn. </li></ul><ul><li>This is despite the fact that less than 20% of European mobile users have ever downloaded any form of multimedia content. </li></ul><ul><li>Majority of the market await breakthrough because: - Marketplace is fragmented (many tiny players) - Little or no user loyalty - Cumbersome/unreliable methods of content download - User resistance to WAP portals (slow, cumbersome, unintuitive) - Users cannot generally preview on their mobile device - “Accidental” subscriptions giving market a bad name </li></ul>
  3. 3. MyFone taps the potential <ul><li>Free network centric Java application offering users a jukebox of thousands of pieces of multimedia content. </li></ul><ul><li>Users can preview all content types on handset over GPRS before purchase! </li></ul><ul><li>Intuitive, fast, easy to use – a world away from a clunky WAP experience! </li></ul><ul><li>Constantly updated content. </li></ul><ul><li>“ Send to a Friend” and Tone Quiz options – delivering viral uptake across all networks! </li></ul><ul><li>Easily downloadable via a shortcode, via web or can be pre-installed. </li></ul>
  4. 4. Key User advantages <ul><li>Always accessible on handset - no product codes and short codes to remember! </li></ul><ul><li>Try everything on your handset – before you buy! </li></ul><ul><li>Easy to use & intuitive – all menus feel like your normal phone experience! </li></ul><ul><li>Fast and furious – a world away from WAP! </li></ul><ul><li>Constantly updated content - see the top sellers & latest charts! </li></ul>
  5. 5. MyFone in action Fast and free local Java application MyFone Main Menu Easy to navigate menu screen Use of softkeys and native phone controls
  6. 6. MyFone in action click click click Ringtones Menu Main Menu Ringtones/Films Menu
  7. 7. MyFone in action On-board character Rick keeps user entertained for the few seconds wait required to download the free preview Toni dances whilst the free ringtone preview plays. User must simply click “Buy” to purchase and then click “Confirm” – no more complex product codes and short codes to remember! Preview download completes click “ Free preview” downloading screen “ Free preview” play & buy screen
  8. 8. Viral options To send MyFone to a friend simply type in the mobile number of the friend. Personalised message includes sender’s name to maximise chances of usage. “ Send to a Friend”
  9. 9. Content library <ul><li>Current MyFone content database includes >5,500 items including: - ringtones, truetones and alert tones - java games - wallpapers </li></ul><ul><li>MyFone also supports these content types: - SMS & MMS alerts/subscriptions - video - caller tones (subject to network integration) </li></ul><ul><li>Partner’s own content can optionally be integrated – or can replace the default data set . </li></ul><ul><li>Users can browse or search the library from the handset – but only content compatible with the handset is ever shown to the user! </li></ul>
  10. 10. MyStuff <ul><li>MyFone enables subscribers to view all previous content they have purchased using the MyStuff menu item. </li></ul><ul><li>MyStuff shows all previous purchases – and enables purchased content to be downloaded again for free on request should the user lose their phone or upgrade it! </li></ul>
  11. 11. Phone specific <ul><li>MyFone is personalised to maximise the functionality available on the handset. </li></ul><ul><li>Some handsets have memory limitations and only be able to show a limited amount of content. </li></ul><ul><li>Other handsets are not able to support animation. </li></ul><ul><li>However, MyFone delivers the best possible experience possible on each handset. </li></ul>
  12. 12. The opportunity <ul><li>Omnifone is seeking partnerships for commercial roll-out of MyFone. </li></ul><ul><li>Omnifone supplies and maintains the white-label version of MyFone at no cost and integrates into network operators. </li></ul><ul><li>Omnifone provides constantly-updated content database of ringtones, wallpapers, games - or can also integrate into partner’s own content library if required! </li></ul><ul><li>Partners are responsible for promoting MyFone to their customers/subscribers . </li></ul><ul><li>Omnifone and partner share net revenues – no license or support fees! . </li></ul>
  13. 13. Partner creative <ul><li>Omnifone can supply creative for promotion of the co-branded version of MyFone, including: - Print and direct mail advertising creative - Web and WAP creative - Online advertising creative - TV Creative </li></ul><ul><li>All creative utilise the on-board characters Toni and Rick. </li></ul>Sample brochure creative
  14. 14. Partner co-branding <ul><li>MyFone can be installed following a short code request from users. </li></ul><ul><li>Promotional creative requires a simple message, such as: To get MyFone for FREE text ‘YES’ to 87878. - MyFone can also be downloaded onto a phone from a web site or online ad. - Other options include pre-install, WAP and IVR delivery. </li></ul><ul><li>Co-branded version of MyFone can optionally include partner’s branding on start-up screens. </li></ul>
  15. 15. Legislative & security issues <ul><li>Omnifone is registered with the Information Commissioner under the UK Data Protection Act. </li></ul><ul><li>MyFone is an ICSTIS registered premium rate content service. </li></ul><ul><li>MyFone is an ICSTIS and UK Data protection Act (DPA) compliant application. </li></ul><ul><li>Back-end systems are also fault-tolerant and fully scalable. </li></ul><ul><li>24x7x365 service monitoring and management. </li></ul>                               
  16. 16. Grab the opportunity… <ul><li>MyFone offers subscribers a better and more reliable way to review and purchase mobile content. </li></ul><ul><li>MyFone is a revolutionary method of personalising the mobile phone handset. </li></ul><ul><li>MyFone offers partners an easy and repeatable method of generating substantial additional revenues from subscribers. </li></ul><ul><li>MyFone is available for distribution NOW. </li></ul>
  17. 17. “ Thank-you”