2. In B2B companies, Social Media is a complement
for gaining awareness and leading traffic
Consume Offsite Content | Outbound Mktg |
Potential Audience
(digital ads, billboards, magazines, SEM)
Consume Our Content | Inbound Mktg | Visitor
(infograph, videos, podcast, site, blog, influencers)
Follow us on Social | Follower
consumer interaction, trust, reputation, credibility
LEADS TRAFFIC and EGAGEMENT
Researching Solutions | Engaged
(white paper, newsletter, ebook, reports)
List of Suppliers | Prospect
(webinar, case study, events)
Analyze Suppliers | Opportunity
(consult, meetings, pricing)
Experiencing the Service | Client
Share their Experience with Others
(friends, colleagues, influencers)
Prospect Action / Content TypeFunnel Stage Prospect Needs
Awareness
Knowledge
Consideration
Preference
Purchase
Loyalty
Experiencing a
problem
Basic knowledge about
the solution
Deeper understanding of the
solution
Understand the benefit of
partnering with us
Customer Service
Consider us for future projects
