Lean Social Media Monitoring

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The presentation made for the event "Lean Startup Machine Milan". I explained briefly how lean can be used to improve Social Media Monitoring activities and generate more value

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Lean Social Media Monitoring

  1. 1. Startup Lean Machine - Milan 2014 Lean Social Media Monitoring Piero Tagliapietra | @pierotaglia < < Photo by Flávio Cruvinel Brandão - http://flic.kr/p/5W8aGs
  2. 2. Piero pierotaglia Tagliapietra SM St Marketing PM Sec GH Mon Di < < Foto di Matteo Flora
  3. 3. Agenda Z ? W @@ 7 MY WORLD CASE STUDY 01 CASE STUDY 02 CASE STUDY 03 CONCLUSIONS < < Photo by agirregabiria - http://flic.kr/p/6keSjR
  4. 4. Agenda Z ? W @@ 7 MY WORLD CASE STUDY 01 CASE STUDY 02 CASE STUDY 03 CONCLUSIONS < < Photo by agirregabiria - http://flic.kr/p/6keSjR
  5. 5. My Lean experience Fun & Pain Photo by Moyan_Brenn - http://flic.kr/p/9UViMr
  6. 6. Life Work Family Study Photo by kosmolaut - http://flic.kr/p/5EsRYP
  7. 7. Who stole my Marketing? I want it back! Photo by memekode - http://flic.kr/p/6GDqCs
  8. 8. Mobile Too many devices Photo by philcampbell - http://flic.kr/p/aGSV1n
  9. 9. Platforms Too many channels http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/
  10. 10. Interactions Too much spare time Photo by speedoflife - http://flic.kr/p/dBev8j
  11. 11. Relax? 404 Photo by sincerelyhiten - http://flic.kr/p/agrsUE
  12. 12. Complex Ecosystem Adapt fast or die Photo by mikebelgard@sbcglobal.net - http://flic.kr/p/Ke9Mf
  13. 13. And now Metrics! Photo by snapclicktripod - http://flic.kr/p/gFPeLL
  14. 14. Buzz Sentiment Engagement Influence ROI KPI KRI Like …
  15. 15. Deliverable How’s gone? Photo by Betty.cooper - http://flic.kr/p/eLmapo
  16. 16. Measure in a changing world Photo by BBurnie82 - http://flic.kr/p/4BsMYf
  17. 17. You are here That’s my spot http://en.wikipedia.org/wiki/Cynefin
  18. 18. Agile & Lean May u use Photo by smokebelch - http://flic.kr/p/6fsr7x
  19. 19. Growth Hacking Marketing + Lean & Agile
  20. 20. AGILE Agile + Lean LEAN Focus on Customer Value Small batches Integrated teams Small continuous improvement Higher quality Increased Throughput Respect for People Reduced Waste
  21. 21. Agile ≠ Flexible Lesson learned Photo by Walter Benson - http://flic.kr/p/ft3Bh
  22. 22. Agile is not easy Lesson learned Photo by WhereRu - http://flic.kr/p/8Wy31q
  23. 23. Agenda Z ? W @@ 7 MY WORLD CASE STUDY 01 CASE STUDY 02 CASE STUDY 03 CONCLUSIONS < < Photo by agirregabiria - http://flic.kr/p/6keSjR
  24. 24. I want to measure… EVERYTHING! Photo by Brock Whittaker Photography - http://flic.kr/p/b5Wk3B
  25. 25. I want… VANITY METRICS! Photo by Abderhalden Sandro - http://flic.kr/p/8jJo9h
  26. 26. Results Useful as Jar Jar Photo by Kristian Johansson - http://flic.kr/p/8PeTVt
  27. 27. So? Muda, Mura, Muri: Reduce waste Photo by Ninjasurgeon - http://flic.kr/p/aoY35o
  28. 28. Value Defined together Photo by SHAREconference - http://flic.kr/p/9g9z91
  29. 29. Fail fast Fail cheap
  30. 30. Actionable metrics The best choice? Photo by Ars Electronica - http://flic.kr/p/eEsbbm
  31. 31. Agenda Z ? W @@ 7 MY WORLD CASE STUDY 01 CASE STUDY 02 CASE STUDY 03 CONCLUSIONS < < Photo by agirregabiria - http://flic.kr/p/6keSjR
  32. 32. Monitoring Repeat, repeat, repeat Photo by Profound Whatever - http://flic.kr/p/8SvAkS
  33. 33. Yes we Kanban Photo by Phil Smith. - http://flic.kr/p/7k9e9e
  34. 34. We love Kanban Photo by orcmid - http://flic.kr/p/6UNdWe
  35. 35. We love TO DO WIP DONE Kanban?
  36. 36. Change TO DO WIP DONE Kanban
  37. 37. Expand Kanban TO DO WIP DONE
  38. 38. Change it as you need Photo by RoxoCubes - http://flic.kr/p/9PBzUG
  39. 39. A tool to work better Lesson learned Photo by coreymarie♥com - http://flic.kr/p/8VmFXk
  40. 40. Stretch tools Lesson learned Photo by Mackenzie B. - http://flic.kr/p/9xZLAZ
  41. 41. Don’t stretch too much Lesson learned Photo by aussiegall - http://flic.kr/p/soL3T
  42. 42. Agenda Z ? W @@ 7 MY WORLD CASE STUDY 01 CASE STUDY 02 CASE STUDY 03 CONCLUSIONS < < Photo by agirregabiria - http://flic.kr/p/6keSjR
  43. 43. Wow Actionable Metrics Photo by WolfS♡ul - http://flic.kr/p/4a8f8T
  44. 44. Deliverable proliferation Chaos Photo by photonew18 - http://flic.kr/p/95CMBb
  45. 45. Answer Value Stream Mapping Photo by jackaloha2 - http://flic.kr/p/9C18T5
  46. 46. Let me see… Layout?
  47. 47. Then? Analyze + DO
  48. 48. Don’t think, watch Lesson learned Photo by txdragonfly11 - http://flic.kr/p/arjnrv
  49. 49. Agenda Z ? W @@ 7 MY WORLD CASE STUDY 01 CASE STUDY 02 CASE STUDY 03 CONCLUSIONS < < Photo by agirregabiria - http://flic.kr/p/6keSjR
  50. 50. Lean Works Photo by Lumac38 - http://flic.kr/p/ghXxRf
  51. 51. It’s not easy You’ll fail Photo by Niels Linneberg - http://flic.kr/p/7NMvsf
  52. 52. It’s not about tools It’s about people Photo by Aban Nesta - http://flic.kr/p/v4E7B
  53. 53. Just talking won’t work Photo by metaphoricity - http://flic.kr/p/7mADo
  54. 54. Startup Lean Machine - Milan 2014 Thanks for your Attention follow @pierotaglia Piero Tagliapietra piero@tagliapietra.net < < Photo by Flávio Cruvinel Brandão - http://flic.kr/p/5W8aGs

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