Ignore The Obvious is about how to not get caught in the trap of doing what everyone else is doing. Doing the obvious means safe - average - boring. By using questions, more specifically killer questions, you can discover opportunities for innovation that will differentiate you. This is a 30 minute version of a much longer "workshop" I give. This is the material I used at the Argyle Executive Forum in NYC on 2011-06-14.

1. Ignore The Obvious
Phil McKinney
Vice President and CTO
Personal Systems Group
HP
INNOVATION PROGRAM OFFICE

2. INNOVATION PROGRAM OFFICE

3. Doing The Obvious
g
=
Nothing New
=
Average

4. Ignoring The Obvious
Requires You To Think
Differently

5. Why Innovation?

6. What Is The Impact From
Innovation?
o at o
14/38/61

7. Management View
Of Innovation
92/73/35

8. Yesterdays Successes
y
Become Todays Rules

9. Corporate Antibodies
p
‘False’ Protectors Of The Corporate Rules/Assumptions
Let’s shelve that for the time being
Who i
Wh is going to d i ?
i do it?
I have something better.
We tried that before.
It won’t fit our operation.
p
It’s against all our combined logic.
Not enough return on investment.
It’s great, but . . . . . .
Someone must have already t i d it
S th l d tried it.
I thought of that a long time ago.
We can’t afford that.
You’ll never get approval.
g
You’re on the wrong track.
Don’t rock the boat.
The market is not ready yet.
It’s not a new concept.
ne concept

10. Workshop Slide

12. INNOVATION PROGRAM OFFICE

13. Challenge The Obvious
g
By Asking Questions

16. Adapt & Adopt
= Not a one size fits all
(maybe a twin picture)

17. For More Information:
Blog: www.philmckinney.com
www philmckinney com
Email: philip.mckinney@hp.com
philmckinney
Note: Killer Innovation™, Killer Questions™ and FIRE™ are trademarks of Techtrend Group LLC. All Rights Reserved Used With Permission