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Neutraceuticals
- 3. INTRODUCTION In ancient times, hippocratus have explained importance of food “Let food be your medicine and medicine be your food”. The word nutraceutical is a combination of two words “Nutrient” & “Pharmaceuticals”. The term nutraceutical first coined by Dr.Stephen L. Defelice in 1989
- 4. Definition of Neutraceuticals • Nutraceutical can be defined as “ A food or a part of food that provides medical or health benefits, including the prevention or treatment of a disease”. • “ A product prepared from foods, but sold in the form of pills or powder or in other medical forms, not usually associated with foods and has a physiological benefit or provides protection against chronic diseases”.
- 5. Advantages of Neutaceuticals They are substances like food and not considered as drugs so have less or fewer side effects. They are mainly used as preventive or prophylactic to improve medical conditions. They have natural ingredients, dietary supplement to balance diet discrepancies. They enhance overall health and well being. They are available without presription means accessible and affordable.
- 6. Disadvantages of Neutraceuticals Quality and regulation issues Bioavailability Placebo effects Safety and interactions
- 7. Classification of Neutraceuticals Nutraceuticals Dietary Supplements Vitamin & Mineral Supplement Vitamins Minerals Herbal Supplements Ayurvedic Extract Algal Extract Plant Extracts & Phytochemicals Protein Supplements Protein powders & lifestyle products Sports nutrition
- 8. Nutraceuticals Functional food & beverage market Functional foods Functional beverages Omegs fatty acid fortified foods Probiotic fortified foods Branded iodinated salt Branded wheat flour market Energy drinks Sports drinks Fortified juices Cont…
- 9. Categorization of nutraceuticals Nutraceuticals Isoprenoids (Terpenoids) Carotenoids Saponins Terpens Tocophenol Nutraceuticals Carbohydrates & Derivatives Ascorbic Acid Oligoes saccharides
- 11. Categorization of nutraceuticals Nutraceuticals Protein / Amino Acids based Amino Acids Allyl S Compounds Capsaicinoids Isothiocyanates Nutraceuticals Fatty acids & Lipids Pufa Lecithin
- 12. Categorization of nutraceuticals Nutraceuticals Minerals Ca, Se K, Cu Zn Nutraceuticals Microbial Probiotics Yeast
- 13. Market, Growth, Scope of Neutraceuticals Global scenario: Due to increased demand and relatively less stringent norms of quality control, many companies across the global have entered into neutaceutical production. Amongst all countries US has largest market for neutraceuticals. Followed by Asia-Pacific and then Europe, Japan is the major consumer of nutraceuticals in the Asia-Pacific region.
- 14. Global scenario: • Indian neutraceutical market is also rapidly growing. • Demand for neutraceuticals is also growing in countries like Brazil, China, South Korea, Poland & Mexico, hence the compound annual growth rate of the dietary supplement sector will exceed 9.7% from 2017-2025.
- 15. Global Market demand for nutraceuticals The cost of medical treatment and hospitalization has been increased. So focus of consumers is shifting towards health supplements and nutraceuticals as preventive or prophylaxis. There is great demand of micronutrients due to malnutrition status in developing countries like India. Due to work culture, diet patterns and lifestyles is also changing with increased stress. Women and senior citizens are also concerned about good digestive health, also awareness about health supplements and nutraceuticals have been increased.
- 16. Indian Scenario • India accounted for a share of around 2% of the global market in 2015 but by 2022, this share will be increased to approximately 3%. • The Indian nutraceuticals market is forcosted to grow from a value of US $2.8 billion in 2015 to a value of US $8.5billion by 2022 and to $18 billion in 2025. • Every year there is 21% increase in market.
- 17. Types of neutraceutical products available in the market S.NO Products Available Fortified / Functional Packaged Food Dietary Supplements Functional Beverages 01 Cornflakes. Oats Nutrilite Products Red bull energy Drink, Red bull sugar free 02 PediaSure Secod Capsules Minute maid juices 03 Sundrop Glucose-D Gatorade, tropicana 04 Cheese, Nutri choice, Tiger Glucose Biscuits Protinex Lucozade 05 Gemini, Sweekar Calcium Sandoz Cloud 9 Energy Drink 06 Horlicks Herbal life Protein Powder Aloevera Fibre juice 07 Milo, Baby & Me Himalaya Pure Herbs Fruit juices, Real & Active Brands
- 18. List of nutraceuticals product with specific health benefits S.NO Brand Name Constituent Role 01. Betatene Carotenoids Immune Function 02. Xangold Lutein esters Eye health 03 Lipoec Alpha lipoic acid potent Antioxidant 04 Generol Phytosterol Coronary heart disease reduction 05 Premium probiotics Probiotics Intestinal disorder 06 Soylife Soyabean phytoestrogen Bone health 07 Z-trim Wheat Zero calorie fat replacer 08 Linumlife Lignan extract flax Prostate health 09 Fenumlife Fenugreek, galactomannon Control blood sugar 10 Teamax Green tea extract Potent antioxidant