3. the wrong questions
• how can we make our
company look cool?
• how can we make our
brand to be cool?
Is it the right time allocation to think that much about
your brand, your CI and the way how others should see
you?
4. Do you care what
your users think
about you? Stop it!
– Kathy Sierra
Co-creator of the Head First books (the brain-
friendly series from O'Reilly), and creator of the
Creating Passionate Users blog.
Photo: Kathy Sierra - South by Southwest 2008, Wiki Commons
“
”
5. Start trying to upgrade
your user.insted of
upgrading your
product.
– Andie Nordgren
Executive Producer, CCP Games
@nordgren
Photo: Andie Nordgren via The Conference.
“
”
17. Users are not
using.your product?
Why should they?
Really?
– Petra Wille
Produktmanagement & Menschenverstand
info@petra-wille.de
@loomista
Photo: Enver Hirsch via Petra Wille
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”