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Citrix Virtualization Strategy –     20 years of experience Artur Cyganek Country Manager Poland Citrix Systems
1 Getting to
[object Object]
One copy of Windows
One copy of each workload
One password for each user
One instance of dataOne 1
One
1 Employee Contractor Part-timer Home Office Branch Offshore Mobile
Home PCs 1 Laptops & Netbooks Smartphones Thin & Diskless PCs
One 1 Build once. Leverage infinitely.
Smartphones Laptops & Netbooks Home PCs 1 Any Every Thin & Diskless PCs Users Datacenter
[object Object]
iPhone sales explosion
Netbook shipments explode
Virtualization gets hotter; Client & networkJune May 2008 2009 ,[object Object]
Maturing of Amazon Cloud (AWS)
Oracle buys Sun
Cisco builds servers,[object Object]
MAINFRAME COMPUTING ERA ON-DEMAND SERVICES ERA DISTRIBUTED COMPUTING ERA
Desktop Mgmt App Virtualization Desktop Apps Desktop Desktop Virtualization Desktop OS Client Virtualization Client Hardware Systems Mgmt Enterprise Apps Middleware and DB  Security Datacenter Network Network Virtualization Server OS Server Virtualization Server Hardware Storage Virtualization Storage
Desktop Mgmt Desktop Apps Desktop OS Client Hardware Systems Mgmt ,[object Object]
 Web 2.0
 SaaSEnterprise Apps Middleware and DB  Security Network Server OS Server Hardware Storage
Momentum of Consumerization Inertia of Dead Ideas vs.
“Consumerization will be the single biggest trend affecting corporate IT    over the next 10 years.”
[object Object]
Don’t care what you watch
Predictable cost model
On-demand service anywhere,[object Object]
Cloud XENSERVER Data center Receiver Repeater Gateway Controller Data Center Minimize desktop mgmt & corporate devices Maximize the use of public networks Replicate cloud economics & flexibility Delivery Network
Networks Servers Clouds Desktops
Networks Servers Clouds Desktops Deliver apps & desktops as a service… like turning on a TV Hi-definition, high performance delivery over any network All the server virtualization you need at twice the ROI Seamlessly enable the cloud-extended datacenter
Self-Service
Citrix Receiver Universal client for IT service delivery
Fun Search Choice Merchandise User-generated content Personal On-demand assistance
XenApp & XenDesktopPublishing Manager Advertise Windows Apps Web Apps Workflow Virtual Desktops Multi-media Documents Voice
Advertise Online & offline apps Online & offline desktops Secure access Service monitor Acceleration 3rd party plug-ins
Available for Windows PCs & Macintosh
Citrix Receiver for iPhone Instant mobility for enterprise apps
Windows Mobile, Symbian & Android
Advertise Subscribe
Desktop Mgmt App Virtualization Desktop Apps Desktop Desktop Virtualization Desktop OS Client Virtualization Client Hardware Systems Mgmt Enterprise Apps Middleware and DB  Security Datacenter Network Network Virtualization Server OS Server Virtualization Server Hardware Storage Virtualization Storage
My Work My Life XenClient
My Life My Work XenClient ,[object Object]
Supports multiple VMs
Virtual CPU, GPU & power management

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W PROSTOCIE SIŁA - wirtualizacja sposobem na uproszczenie infrastruktury IT

  • 1. Citrix Virtualization Strategy – 20 years of experience Artur Cyganek Country Manager Poland Citrix Systems
  • 3.
  • 4. One copy of Windows
  • 5. One copy of each workload
  • 6. One password for each user
  • 7. One instance of dataOne 1
  • 8. One
  • 9. 1 Employee Contractor Part-timer Home Office Branch Offshore Mobile
  • 10. Home PCs 1 Laptops & Netbooks Smartphones Thin & Diskless PCs
  • 11. One 1 Build once. Leverage infinitely.
  • 12. Smartphones Laptops & Netbooks Home PCs 1 Any Every Thin & Diskless PCs Users Datacenter
  • 13.
  • 16.
  • 17. Maturing of Amazon Cloud (AWS)
  • 19.
  • 20. MAINFRAME COMPUTING ERA ON-DEMAND SERVICES ERA DISTRIBUTED COMPUTING ERA
  • 21. Desktop Mgmt App Virtualization Desktop Apps Desktop Desktop Virtualization Desktop OS Client Virtualization Client Hardware Systems Mgmt Enterprise Apps Middleware and DB Security Datacenter Network Network Virtualization Server OS Server Virtualization Server Hardware Storage Virtualization Storage
  • 22.
  • 24. SaaSEnterprise Apps Middleware and DB Security Network Server OS Server Hardware Storage
  • 25. Momentum of Consumerization Inertia of Dead Ideas vs.
  • 26. “Consumerization will be the single biggest trend affecting corporate IT over the next 10 years.”
  • 27.
  • 28. Don’t care what you watch
  • 30.
  • 31. Cloud XENSERVER Data center Receiver Repeater Gateway Controller Data Center Minimize desktop mgmt & corporate devices Maximize the use of public networks Replicate cloud economics & flexibility Delivery Network
  • 33. Networks Servers Clouds Desktops Deliver apps & desktops as a service… like turning on a TV Hi-definition, high performance delivery over any network All the server virtualization you need at twice the ROI Seamlessly enable the cloud-extended datacenter
  • 35. Citrix Receiver Universal client for IT service delivery
  • 36.
  • 37. Fun Search Choice Merchandise User-generated content Personal On-demand assistance
  • 38. XenApp & XenDesktopPublishing Manager Advertise Windows Apps Web Apps Workflow Virtual Desktops Multi-media Documents Voice
  • 39. Advertise Online & offline apps Online & offline desktops Secure access Service monitor Acceleration 3rd party plug-ins
  • 40. Available for Windows PCs & Macintosh
  • 41. Citrix Receiver for iPhone Instant mobility for enterprise apps
  • 44. Desktop Mgmt App Virtualization Desktop Apps Desktop Desktop Virtualization Desktop OS Client Virtualization Client Hardware Systems Mgmt Enterprise Apps Middleware and DB Security Datacenter Network Network Virtualization Server OS Server Virtualization Server Hardware Storage Virtualization Storage
  • 45. My Work My Life XenClient
  • 46.
  • 48. Virtual CPU, GPU & power management
  • 49. Leverages Intel vPro technology
  • 50. Securely partitioned executionXenClient Intel virtualization Verified launch, memory isolation & memory scrub
  • 51.
  • 52. No Local App Installs
  • 54. Self-Service Corporate App InstallsAllows Local App Installs Minimal Management Virus Scanner Security Patches No SLA Self-Service Wipe
  • 55. Personal VM Business VM Control Domain Xen Hypervisor Intel x86 Hardware (w/vPro) Audio GPU USB Disk ACPI NIC Type 1 Client Hypervisor Architecture
  • 56. User Settings Apps OS Vision: Single Image Across Any Connection XenDesktop VM VM VM XenClient
  • 57. Networks Servers Clouds Desktops Deliver apps & desktops as a service… like turning on a TV Hi-definition, high performance delivery over any network All the server virtualization you need at twice the ROI Seamlessly enable the cloud-extended datacenter
  • 58. Inertia of Dead Ideas Momentum of Consumerization
  • 59. Citrix and Microsoft extend successful 20-year partnership into server virtualization
  • 60.
  • 62. StorageLink™ technology for optimal usage of existing Storage Systems
  • 63. Extended High Availability (XenServer only )Leverages Management, Scalability and agility of Hyper-V and XenServer Microsoft SCVMM Citrix XenCenter NO COST for XenServer Hyper-V (Windows) XenServer (Linux, Mixed, Cloud)
  • 64. The best way to integrate storage of any kind into the virtual world: StorageLink: a solution for all storage solutions StorageLink Pakets for Clients PowerShellSnap-in CLI MMCSnap-in StorageLinkService SAN Storage Cloud X X StorageLinkServer Hyper-V XenServer
  • 65. Citrix Ready Open Storage Program
  • 66. Customers simply have the choice between between two engines !
  • 67. Multi-Hypervisor compatible Usage of VMs on Hyper-V or XenServer WITHOUT ANY modification Usage of VMs on Hyper-V or XenServer Allowes customers to use XenServer on bare metal Linux servers and to use Hyper-V for general windows virtualization Complete compatibility ensures flexibility for the future Virtual Machine Manager XenServer Virtual Machine Hyper-V Xen Shared storage
  • 68. Citrix and Microsoft: One Great Partnership
  • 69. 20 Years As technology & solution partners
  • 70.
  • 71. XenApp Citrix Essentials for Hyper-V XenDesktop Future Products With each release of Windows Server Citrix raises the bar for Application Delivery PresentationServer 4.x DesktopServer 1.0 Increasing app delivery capabilities PresentationServer 3.x MetaFrame XP MetaFrame 1.x Windows Server 2003 WinFrame Windows Server 2000 WinView Windows NT 4.x NT 3.51 Core MS OS/2 Core 1989 1993 1995 1997 1999 2001 2003 2007 2008 2009
  • 72. Microsoft Virtualization with Citrix Microsoft Virtualization Products Embrace and Extend From the Datacenter to the Desktop From the Datacenter to the Desktop Citrix Portable Profiles User State Virtualization Folder Redirection Offline files Server Virtualization Presentation Virtualization Citrix XenApp 5.0 Citrix Essentials for Hyper-V Desktop Virtualization Application Virtualization Citrix XenDesktop Citrix XenApp 5.0
  • 73. Centralize Virtualize Optimize A world where people can work or play from anywhere Applications
  • 74. Optimize | Virtualize | Centralize
  • 75. Change the economics of desktop computing & datacenter operations Optimize | Virtualize | Centralize End-to-end virtualization platform Client • Desktop • Apps • Network • Server
  • 76. AppVirtualization NetworkVirtualization Server Virtualization DesktopVirtualization Centralized delivery of applications as a service Optimize & commoditize app transportation Datacenter transformation & Cloud integration Centralized delivery of desktops as a service Reduce desktop TCO by 40% and greater agility Cut application TCO by 50% and increase productivity Accelerate web apps by 5x and eliminate web infrastructure Reduce server operations & capital costs up to 50% Desktop & apps as a service Delivery over any network Datacenter as a delivery center End-to-end virtualization platform Client • Desktop • Apps • Network • Server
  • 77. NetScaler XenServer XenDesktop XenApp App virtualization for Windows Advanced web app delivery High performance server virtualization Windows desktop virtualization Reduce desktop TCO by 40% and secure information Cut application TCO by 50% and improve productivity Accelerate web apps by 5x, eliminate web infrastructure & more Reduce server operations, capital costs up to 50%& more End-to-end virtualization platform Citrix Delivery Center
  • 78. NetScaler XenServer XenDesktop XenApp App virtualization for Windows Advanced web app delivery High performance server virtualization Windows desktop virtualization Server virtualization Web appoptimization Appvirtualization Desktop virtualization Is it live or is it HDX? 25M apps to 100M users for 20 years. 5x faster web apps on ½ the infrastructure. Everything you need @ half the cost. Solution Solution Solution Solution Citrix Delivery Center
  • 79. NetScaler XenServer XenDesktop XenApp App virtualization for Windows Advanced web app delivery High performance server virtualization Windows desktop virtualization Is it live or is it HDX? 25M apps to 100M users for 20 years. 5x faster web apps on ½ the infrastructure. Everything you need @ half the cost. Strategic infrastructure Citrix Delivery Center

Editor's Notes

  1. So what is “the power of one”… it’s the exact opposite of distributed computing, a model which forces IT to manage 1000s of desktops and PCs across a far flung enterprise and 1000s of servers across multiple datacenters… installing, updating, securing, patching and managing applications and images on each of them independently. And this situation isn’t getting any better. The velocity of change on all fronts is going through the roof. CIOs who continue operating in the same way will likely not survive 2009.Our vision of Citrix Delivery Center is to allow IT to dramatically simplify this equation by managing ONE…
  2. Lock-in – technologies & business modelsBricks – closed proprietary systems in the name of simplicityComplex -
  3. Because the “consumerization of enterprise computing” is real, and it’s happening NOW…
  4. To adopt a cloud like mentality, we actually encourage IT leaders to look outside of the IT industry for inspiration… to look to industries who never got into the mess we have in IT through years of distributed computing complexity…Take an example like Direct TV or any of the other popular broadcast media delivery services around the world. Their model is radically different from the way most IT organizations operate today. Yet it’s exactly where we need to go as an industry.
  5. One thing you can expect from Citrix this year to make it even easier for IT organizations to help employees work from anywhere is the exciting new “Citrix Receiver”…
  6. XenClient is based on the award winning Xen hypervisor. If you were to see a system booting up and could view all the boot messages you would see that right after the hardware comes up and the BIOS messages pass then the Xen hypervisor would load up on the system. Xen is really small, in fact its only 60-70k lines of code. Xen’s job is to cut up the hardware resources on the system and provide them to the virtual machines on top.At this point if you kept watching you would see what looks like a Linux system booting which we call the control domain. What actually is happening is we boot a tiny privileged Linux VM that runs our agent and also hosts drivers that drive the underlying hardware. At this point you would then load up one of more user VMs running Windows.
  7. Lock-in – technologies & business modelsBricks – closed proprietary systems in the name of simplicityComplex -
  8. SCVMM – System Center Virtual Machine ManagerBUILD 1 – Reminder of what we’ve talk about so far. For a “pure Windows” environment, Hyper-V is clearly going to be the best hypervisor. It’s built into Windows. Customers will manage HV VMs through the System Center Virtual Machine Manager (SCVMM) console. XS, meanwhile, is ideal for Linux, mixed Windows/Linux, high performance and cloud environments. On the XS side, the console used to manage XS is called “XenCenter” This entire piece is now available at no charge for XS.BUILD 2 – Second major announcement is a new product line we’re unveiling that will make both HV and XS more scalable, more manageable and more agile. (briefly describe features and price).BUILD 3 – More general purpose systems management frameworks like MSFT SC would fit up here.
  9. Citrix StorageLink ComponentsCitrix StorageLinkManage storage profilesDefine storage repositories (Pool of storage with common set of capabilities and cost)Perform storage discovery, provisioning, and fabric managementStorage array modules/adaptersCommunication from VSM to storage arrays and virtualization servicesStorage network modules/adaptersCommunication adapter for storage networking componentsHypervisor interface moduleIntegrates with XenServer and Hyper-VManagement InterfacesMicrosoft MMC Snap-inMicrosoft PowerShellGUI, CLI
  10. Essentials for Hyper-V allows virtual machines to be run on either Hyper-V or XenServer hypervisors without modification.  Easily migrate virtual machines from XenServer environments to Hyper-V for unparalleled IT flexibility.  Hypervisor interoperability and migration is made possible with common virtual hard disk formats and common storage management tools across Hyper-V and XenServer environments, including the automation of storage resource configuration across hypervisor hosts.
  11. For two decades Citrix and Microsoft have been working together as strong technology and solution partners…
  12. Shed desktop devicesShed transport networkMinimize the datacenterMaximize the cloud
  13. XenServer: Everything you need @ half the cost.NetScaler: 5x faster web apps – hardware or software – your choice.XenApp: 25M apps to 100M users for 20 years.XenDesktop: Is it live or is it HDX?
  14. XenServer: Everything you need @ half the cost.NetScaler: 5x faster web apps – hardware or software – your choice.XenApp: 25M apps to 100M users for 20 years.XenDesktop: Is it live or is it HDX?
  15. XenServer: Everything you need @ half the cost.NetScaler: 5x faster web apps – hardware or software – your choice.XenApp: 25M apps to 100M users for 20 years.XenDesktop: Is it live or is it HDX?