Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Erin DanielsCXO, Apollo Matrix, Inc.apollomatrix.com@apollomatrix@erinartworksPUT YOUR UXTO THE TEST
to make a well-designed programorto make it the way my users like it?What is better,Don Norman
as a user-centered interfaceA usability-centered interfaceis NOT the same
to make a well-designed programorto make it the way my users like it?What is better,Don Norman
Why choose?
usability + usercenteredinterface
Cindy Chastainusability-centered user-centered
Ultimate success is achievedwhen users are truly engaged and caneasily do what they want to do.Design for the user
How?
Add the user to the design team
• First, study what their real needs andbehaviors are.• Then use rapid prototyping methods tosee if you are on the right t...
• Eye-tracking• Feedback interview• Quantitative & qualitative data analysis• Insights analysisUser Testing
eye-tracking
Heatmap
Eye-tracking
Remote – testers use their webcam
In-person at a research lab
As shown in this representative video example, upon first reaching the homepage mostparticipants proceeded directly to the...
What did we learn througheye-tracking?
Different views for non-subscribers & subscribersSUBSCRIBERSNON-SUBSCRIBERS
Better layout for search results page
Mobile & Tablet friendly view for better engagementNEW TABLET-FRIENDLY RESPONSIVE DESIGNCURRENT WEBSITE
usability + usercenteredinterface
Don Norman: Designing For PeopleCindy Chastain | Experience Themes:An Element of Story Applied to DesignSources
Thank you!Tweet yourFAVORITEUX redesign#bestUX@apollomatrix@erinartworks@modevuxErin DanielsCXO, Apollo Matrix, Inc.apollo...
Upcoming SlideShare
Loading in …5
×

Put your UX to the test

1,186 views

Published on

Put your UX to the Test: How eye tracking informs design

Does your UX stand up to the test? Get it in users hands early and find out! Great UX design means users want to use your product and easily understand how to use it. Learn strategies on how to incorporate usability testing into your design process so you can ensure a successful design. How successful is your product design? Users are the judges!

Published in: Design, Technology
  • Be the first to comment

Put your UX to the test

  1. 1. Erin DanielsCXO, Apollo Matrix, Inc.apollomatrix.com@apollomatrix@erinartworksPUT YOUR UXTO THE TEST
  2. 2. to make a well-designed programorto make it the way my users like it?What is better,Don Norman
  3. 3. as a user-centered interfaceA usability-centered interfaceis NOT the same
  4. 4. to make a well-designed programorto make it the way my users like it?What is better,Don Norman
  5. 5. Why choose?
  6. 6. usability + usercenteredinterface
  7. 7. Cindy Chastainusability-centered user-centered
  8. 8. Ultimate success is achievedwhen users are truly engaged and caneasily do what they want to do.Design for the user
  9. 9. How?
  10. 10. Add the user to the design team
  11. 11. • First, study what their real needs andbehaviors are.• Then use rapid prototyping methods tosee if you are on the right track.• Design and test, repeatedly.
  12. 12. • Eye-tracking• Feedback interview• Quantitative & qualitative data analysis• Insights analysisUser Testing
  13. 13. eye-tracking
  14. 14. Heatmap
  15. 15. Eye-tracking
  16. 16. Remote – testers use their webcam
  17. 17. In-person at a research lab
  18. 18. As shown in this representative video example, upon first reaching the homepage mostparticipants proceeded directly to the search and began typing a query related to theirtask. Click the Image Above to Play.Eye-tracking
  19. 19. What did we learn througheye-tracking?
  20. 20. Different views for non-subscribers & subscribersSUBSCRIBERSNON-SUBSCRIBERS
  21. 21. Better layout for search results page
  22. 22. Mobile & Tablet friendly view for better engagementNEW TABLET-FRIENDLY RESPONSIVE DESIGNCURRENT WEBSITE
  23. 23. usability + usercenteredinterface
  24. 24. Don Norman: Designing For PeopleCindy Chastain | Experience Themes:An Element of Story Applied to DesignSources
  25. 25. Thank you!Tweet yourFAVORITEUX redesign#bestUX@apollomatrix@erinartworks@modevuxErin DanielsCXO, Apollo Matrix, Inc.apollomatrix.com@apollomatrix@erinartworksPUT YOUR UXTO THE TEST

×