Opportunities on a Small Screen

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  • Opportunities on a Small Screen

    1. 1. Opportunities on a Small Screen Lichi Wu Chief Evangelist, Foound
    2. 2. • What prompted mobile revolution • Why is mobile interesting • How does Foound take advantage of it
    3. 3. What Prompted Mobile Revolution Paradigm shift
    4. 4. What Prompted Mobile Revolution New opportunities emerge and disrupt if not displace incumbents when there is a paradigm shift
    5. 5. Paradigm Shift Photo credit: Lawrence Livermore National Laboratory
    6. 6. Paradigm Shift Photo credit: Lawrence Livermore National, itsnotacon.co.uk,
    7. 7. Paradigm Shift Touch computing
    8. 8. Paradigm Shift Photo credit: yjamy015@flickr, Apple Inc.
    9. 9. $125,000 in ad revenue per month steadily More than 50% of overall revenue
    10. 10. Why is mobile interesting? It’s targeted
    11. 11. Why is mobile interesting? Individuality Time Space
    12. 12. It’s Targeted Individuality Photo credit: San Diego Shooter@flickr
    13. 13. It’s Targeted Time Photo credit: ToniVC@flickr
    14. 14. It’s Targeted Space
    15. 15. How does Foound Take Advantage of it What’s the problem? How do we solve it? Why?
    16. 16. What’s the problem? SMS Ping Pong
    17. 17. drinks tonite?
    18. 18. what time?
    19. 19. who’s coming?
    20. 20. where?
    21. 21. how to get there?
    22. 22. let you know in a bit?
    23. 23. yep sure!
    24. 24. but I’ll be late!
    25. 25. How does Foound solve it? Take advantage of the quality of targeted
    26. 26. Why do it? Make a difference and Build a business on top of it
    27. 27. Thank you lichi@foound.com @lichiwu

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