7. In-‐stadia
• Branded
cheer
items
at
all
matches
as
per
ICC
guidelines
(4s/6s
Placards,
Thunder
s3cks,
Umbrellas
&
Mini
Horns)
• To
ensure
visibility
on
telecast
• Agency
(8848
Sports)
engaged
to
co-‐ordinate
storage
&
distribu3on
modali3es
8. In-‐stadia
(Cont’d)
• In-‐stadia
branded
kiosk
&
wall
charging
units
to
be
placed
within
venues
• Branded
Entertainment
(TBC
by
ICC)
• ‘Reliance
Cric
Facts’
–
ac3va3on
with
Cricket
facts/trivia
flashed
on
the
replay
screen
periodically
during
matches
at
all
venues
• Reliance
Blu-‐Fi
(VAS
ac3va3on
with
TELIbrahma)
9. Miscellaneous
• Handsets
&
Data
cards
provided
to
ICC
team
• Pitched
for
Wi-‐Fi
connec3on
at
Wankhade
Stadium,
Mumbai
(awai3ng
PO)
10. Placards
Umbrella
Thunder
S3cks
Mini
Horns
T-‐shirts
19. For
Bangladesh
Venues
• Interac3ve
• Spectators
to
answer
all
8
Qs
correctly
to
win
goodies
• Short
Code
provided
by
Bangladeshi
vendor
20.
21.
22.
23. Prior
event
ac3va3ons
• Reliance
ICC
CWC
2011
Trophy
Preview
-‐
Phase
I
(October
13
to
16,
2010)
-‐
Mumbai
–
Lucknow
–
Indore
–
Hyderabad
-‐
ICC
Ambassador
–
Syed
Kirmani
&
Madan
Lal
-‐
Phase
II
(February
04
to
08,
2011)
-‐
Jaipur
–
Kochi
–
Baroda
–
Coimbatore
–
DAKC
-‐
ICC
Ambassador
–
Roger
Binny
(2
centres)
• Trophy
taken
on
road
shows
in
cavalcade
under
high
security
• Displayed
near
prominent
Reliance
outlets
&
malls
• Trophy
preview
organized
for
media
in
presence
of
noted
dignitaries
from
cricket/sports
• Extensive
PR
mileage
in
electronic
&
print
media
at
all
loca3ons
• Opportunity
provided
to
local
customers
&
trade
partners
to
view
the
trophy
and
wish
par3cipa3ng
teams
30. Employee
engagement
• Le_er
from
HR
invi3ng
all
to
Reliance
ICC
CWC
2011
Trophy
display
at
DAKC
(3
loca3ons)
• Wall
paper
with
event
associa3on
(Proposed)
• Countdown
3mer
along
with
online
match
schedule
on
MyWorld
portal
• People
Connect
(Feb
2011)
coverage
of
event
