The document describes several interactive experiential activities provided by Techtude, including a soccer simulator, hand-eye coordination device, racing cockpit simulators, and a motion simulator. It also describes an interactive digital avatar system called ChatScreen that allows audiences to have live conversations with animated characters. Examples are given of companies and events where these technologies have been used.

1. “TECHNOLOGY WITH ATTITUDE”
INTERACTIVE EXPERIENTIAL
ACTIVITIES
2010

2. Interactive Activities
1. RealSoccer – Soccer Simulator
With the RealSoccer simulator, players use real soccer balls to dribble and shoot on goalkeepers.
Goalkeepers react in real-time to try and save each shot. The soccer simulator user is the shooter in a
one-on-one scenario against the goaltender. The shooter shoots on a „live‟ goaltender. The object is
to score as many goals in the session as possible. The more accurate and higher the velocity of the
shot, the more likely the player/user is to score.
The projected image size of the soccer simulator net and goaltender give an accurate perspective
view that places the player/user inside the penalty area. The player/user shoots from various positions
within the penalty area. Custom branding and advertising opportunities exist on screen.
Using a unique combination of video and animation processes, the soccer simulator goaltender reacts
just as a real goaltender would with unique save movements. Each save movement is unique based
on the location and type of shot. Based on the skill level of the soccer simulator goaltender selected
and the abilities of the player/user, the result of the shot will be determined accordingly.
During the player/user session, the system's scoreboard displays the following data:
 Number of shots taken
 The velocity of each shot
 The average velocity of all shots
 The number of goals scored
 The scoring percentage
 The time left in the session
Techtude (Pty) Ltd. 2004/015325/07 | Directors: RL Major (Managing), DM Major 2

3. 2. BATAK PRO - Interactive Hand Eye Coordination Device
The BATAK Pro was developed by a renowned sports medicine doctor in the UK for hand eye
coordination and reflex testing and training. It was featured on a UK reality TV series and was
subsequently adopted by various sports teams, universities, gymnasiums, sports clinics and
companies being used for training and interactive events activities, some of these include:
 Manchester United
 Sunderland FC
 Arsenal
 Renault F1 Team
 British & Irish Lions Rugby Team
 Worcester University
 O2 Mobile Operator
 Millennium Dome
 BBC Television
 Science of Sport Exhibition London
 The Lawn Tennis Association Wimbledon
 Reebok
 Mercedes Benz
Twelve visually bright LED cluster targets are numbered and arranged in a 'maximum stretch' type
configuration and put under the control of a dedicated microcomputer. The targets may be lit up in
either random or repetitive ways. Hits and misses are timed and scored on a central Liquid Crystal
Display (LCD) and verbal instructions are issued to the participating Player during the exercise as
appropriate..(e.g. "Get Ready"..."Go"..."Level one"..."Time Out"...etc.)
BENEFITS
 Provides excellent facility for non-boring activity
 Dramatically improves reaction time
 Enhances hand and eye co-ordination
 Boosts stamina and fitness levels
 Minimum space requirements
 Variable speed accommodates users of all ages and sexes
 Simple rules - easy to use
 Bright LCD Display showing program description, time & score
 Easily transportable to any venue
 24 BATAK Pro routines are supplied as standard
 A totally dedicated microcomputer and digital sampled speech and sound effects guide the
player through each session
 The play interface operates at 12 volt DC for total player safety
Techtude (Pty) Ltd. 2004/015325/07 | Directors: RL Major (Managing), DM Major 3

4. 3. Racing Cockpit Simulators
Techtude has ten imported internationally designed “Hyper Stimulator” Formula 1 Cockpit Simulators.
These simulators are designed to replicate for any participant the sheer thrill of driving any of a
multitude of different types of racing cars including a Formula 1 as well as most of the modern super
sports cars. With our own custom steering & pedals and the most widely used professional racing
software, “rFactor”, participants can experience any of the world‟s most famous international racing
circuits including our own Kyalami GP Circuit at speeds in excess of 280 km/h. Our simulators can be
networked allowing all ten race cars to be on the same circuit at the same time thus allowing
participants to race against each other. The simulators can be custom branded for clients in either
their own livery or that of a top Formula 1 team. The digital race circuits and digital race cars can also
be custom branded. The simulators are housed in flight cases and can be shipped anywhere in SA.
This is not an arcade game, the simulator runs on a powerful PC with customizable professional
racing software offering all the settings that a real race car would offer. Display screens can vary from
32” to 65” LCD‟s or large projection screens for a larger than life experience.
Techtude recently completed a national road show to all nine provinces with the simulators for the
Gauteng Provincial Government and the Renault F1 team. The simulators were used for the auditions
phase of the SABC 3 reality TV series “The Ultimate Grand Prix Drive”.
The simulators were also hugely popular drawing massive crowds at the 2008 “Sandton Renault F1
Road Show” exhibition area in Sandton Square.
Some other examples of interactive events produced with our cockpit simulators;
• LG Mobile – Cell Phone Launch Kyalami
• British American Tobacco – BAR Honda National Activations to coincide with all GP‟s
in season 2006, 2007
• Montecasino – Grand Prix Themed Casino Promotion 2007
• Jenson Button SA Tour – Jenson raced against Sasha Martinengo 2005
• Lenovo – Futurex 2008
• Unilever Shield v8 – National Launch Tour 2009
• Felipe Massa visit to SA – New Shell Fuel Launch at Gerotek 2009
• Shell Ferrari Customer Day at Kyalami – Client Hospitality 2008 & 2009
• News Cafe – National Conference 2008
• Schneider – Emperors Palace Conference 2009
Techtude (Pty) Ltd. 2004/015325/07 | Directors: RL Major (Managing), DM Major 4

5. 4. SIMCRAFT APEX SC830 – Motion Simulator
Techtude has recently been appointed the SA manufacturer for the world‟s most advanced motion
simulator. The simulator has the capability to train both racing drivers and advanced road car handling
with an extremely high degree of realism.
The APEX SC830 Motion Simulator features three axes of motion: roll 40° / pitch 25° / yaw 40°) and
has a state-of-the-art architecture that recreates center of mass rotations. Hardware Motion Control
Interface featuring custom USB “Plug-and-Play” hardware interface communicates with onboard
motion control systems. High-Fidelity Motion Actuators and “Knuckles” allow for unsurpassed, quick
response with zero latency, and smooth motion curves. Smart Cockpit Design with easy to enter and
exit cockpit, adjustable mounting surfaces and perfect proportional comfort for long sessions.
5. ChatScreen Live Interactive Digital Avatar
ChatScreen is a unique locally developed and patented “live and real-time interactive” animation
system which enables your audience to have a one on one conversation with a digital character or
“Avatar”. The avatar is pre-created in either 2D or 3D animation, it can be humanoid or an inanimate
object such as a gas bottle or coke can. The character is then able to engage and interact live with
real time accurate lip-sync driven by a hidden voice artist. We also have a library of stock characters
that are available for hire with the most popular being our extremely famous and sexy celebrity star
“Cassie Fenwick”. Cassie appeared as the host in the first ever live animated 13 episode talk show
aired on SABC 3 and also handed out the AVANTI awards live on stage with Barry Ronga.
th
The technology was nominated for a Lion award in the “Best Use of Cinema” category at the 47
International Advertising Awards in Cannes, for a “Live Interactive Cinema Commercial” produced for
SunDome Casino.
Techtude is at the forefront of this awesome new medium that will revolutionize the way we
communicate and engage with prospective clients. This exciting new tool is able to draw in your target
audience and solicit reactions and responses like never before. ChatScreen is a very powerful
experiential branding tool!
Techtude (Pty) Ltd. 2004/015325/07 | Directors: RL Major (Managing), DM Major 5

6. Some examples of interactive events produced with our patented „ChatScreen‟ technology;
• Standard Bank - National Marketing Conference 2009 & 2010
• Nashua - South African Franchise Conference, Prague (Czech Republic)
• Microsoft - TechEd Conference, Sun City
• IBM - South African Conference
• BenQ-Siemens – Product Launch
• Mini Convertible Launch - Auto Africa
• Microsoft – New Office Launch, Mauritius
• FNB - Year End Function
• Wall Street Presentations - New York
• Super 12 Rugby Series - Blue Bulls Stadium
• Coke Cola – New Twist Beverage National Road Show
• Pedigree and Whiskas – National Road Show
• Nike - Interactive Trick-Ball Competition National Road Show
• Wesbank - “Who wants to be a Wesbank winner” National Road Show
• SAB - Redd‟s Premium Cider National Road Show
• Gauteng Provincial Government – JHB Easter Show NASREC 2009
• Department of Home Affairs – ID Book Awareness Road Show 2009
• Laughing Cow Cheese Company – Educational Road Show 50 Schools 2009
• Samsung – Samsung Live National Road Show 2009
6. PROTEE GOLF SIMULATOR 2.0 - The Ultimate Indoor Golf Simulation
Experience!
The ProTee Golf Simulator 2.0 is one of the most advanced and affordable 3D Golf Simulator
systems available on the market today. A Golf Simulator from ProTee has been uniquely
designed to experience the ultimate 3D Golf Simulation at an affordable price.
The Indoor Golf Simulator system allows you to use your own golf clubs (from driver to putter)
and play a complete round of golf. Or maybe just practice, working on that swing fault all in the
comfort of your own home or office. The views of the golf course can be either projected onto a
large screen set in front of the player or just viewed on your computer monitor set to the side.
Using your own clubs, you set up to hit the shot just as you would on a real course. The system
allows you to drive off the tee, hit fairway shots, pitch, chip and putt the ball into the hole. After
every shot, the system automatically flies along the bal l's trajectory to where the ball lies, ready
for the next shot.
Whether you are a pro or just a beginner, the investment in an Advanced Indoor Golf Simulator
will do more for your game than any of the latest space-age technology clubs you can buy. And
it's fun too.
Techtude (Pty) Ltd. 2004/015325/07 | Directors: RL Major (Managing), DM Major 6

7. Bespoke Technology Production Services
Techtude also specializes in the design, development and deployment of multimedia technology
solutions and integrations in the marketing, events and communications industries. We custom
develop and integrate both unique hardware and software solutions for true immersive activations.
Some examples of specialised projects we have developed and worked on;
1. With tobacco legislation becoming increasingly more stringent, Lucky Strike wanted an
innovative unique means to communicate with consumers. Techtude developed,
manufactured and deployed 11 Funky Stainless Steel Pod Computers in various high profile
restaurants and bars throughout the major SA cities. The pod computer was a smart card
operated lifestyle club information and ticketing system to be accessed by Lucky Strike
consumer‟s exclusively with a Lucky Strike Branded Smart Card. The consumers were
divided into three distinct lifestyle categories, Music, Adrenalin and Fashion and issued with a
branded 2k Smart Cart. Upon entering an establishment the consumer would swipe the smart
card, and enter a secret pin matched to their ID number, once verified the system would
display a number of screens offering various activities and information including a calendar of
events that were available in their area and in their line of interest. If an activity was chosen
on the touch screen the system would issue two free tickets to the consumer to attend the
event. The campaign ran very successfully for a one year trial until new anti tobacco
legislation bared the technology from further use. The system was monitored live via a 3G
network from Stellenbosch helping management asses in real time where the consumers
were hanging out and what sort of events they liked to attend.
2. With the opening of MWebs‟ new concept stores in Maponya Mall and Cresta Mall, Techtude
was commissioned to integrate and install a “Three Screen Mega Plasma Display Wall” driven
with our custom built PC with proprietary software. The system had to be easily customisable
with frequent content updates and to produce compelling content over all three screens to be
used as the main communication display and advertising tool in the store.
3. In 2007 Techtude was commissioned to implement an “Eight Screen Mega Plasma Wall” to
be deployed in the “SuperSport Live Broadcast Studio” as the backdrop to the on air
commentators.
4. Techtude was the first and only company in South Africa to use a unique “Liquid Crystal”
technology for the 2006 launch of the new Honda CRV. A liquid crystal membrane was
laminated between two sheets of glass and used as a massive projection screen. At the
conclusion of the AV a timed electrical charge into the liquid crystal membrane made the
screen disappear to reveal the new Honda CRV. This idea was subsequently adopted by Audi
for a new model launch in Dubai.
Techtude (Pty) Ltd. 2004/015325/07 | Directors: RL Major (Managing), DM Major 7

8. CONTACT DETAILS
HEAD OFFICE
Telephone: +27 (0)11 486-0694 Fax: +27 (0)11 486-0693
Email Address: info@techtude.co.za
Web Address: www.techtude.co.za
www.racing4real.co.za
KYALAMI VIRTUAL RACE CENTRE
Telephone: +27 (0)11 466-8267/8
MANAGING DIRECTOR RON MAJOR
ron@techtude.co.za
ron@racing4real.co.za
Mobile: + 27 (0)82 600 7388 Direct Fax: + 27 (0)86 638 6681
DIRECTOR DEBRA SHARPE-MAJOR
debra@majorproductions.co.za
debra@racing4real.co.za
Mobile: + 27 (0)83 610 0999 Direct Fax: + 27 (0)86 638 6682
EVENTS OPERATIONS JOHN ELLIS
MANAGER john@techtude.co.za
Mobile: + 27 (0)72 396 5119 Direct Fax: + 27 (0)86 638 6680
KYALAMI TECH & OPERATIONS JANS SMIT
MANAGER jans@techtude.co.za
Mobile: + 27 (0)72 077 5543 Direct Fax: + 27 (0)86 638 6678
Techtude (Pty) Ltd. 2004/015325/07 | Directors: RL Major (Managing), DM Major 8