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Breaking Point Intensive
- 3. WARNING : This Is NOT Going To Be Pleasant
- 4. $900M Sold 4 Exits ( 2 ) 8 Figure ( 2 ) 7 Figure 80 + Industries 11 Holdings
- 5. I’m a High School Drop Out From Paducah,KY
- 6. Ready To Exit? ( Even if you don’t want to)
- 7. The Goal
- 9. ROUSH RACING
- 10. “Should you find a wise critic to point out your faults,follow them as you would a guide to hidden treasure” - Buddha
- 11. What Do You REALLY Want?
- 12. Enemy # 2 : The Game ( It’s Entertainment)
- 13. Home Toys Lifestyle Other/Impact Experiences Breaking>Point Date __/___/__ Name_________________________________________
- 15. Breaking>Point Monthly Net Income? TM Date __/___/__ Name_________________________________________ Business Break Even? Liquid Assets? Net Worth?
- 17. Watermark #1 : __________________ Date _____ Watermark #2 : __________________ Date _____ Watermark #3 : ___________________Date _____ Set Your Watermarks?
- 18. Reverse Engineer
- 20. My New Project Minimum is… $_____________
- 21. Enemy # 3 : Out of Flow
- 22. NOTHING Beats Timing In X Out X Floods of Competition Where Are You?
- 23. Would You Do The Same Over Again?
- 24. Would You Do It In The Same Way?
- 27. $60K Today or $900K Tomorrow
- 28. Enemy # 4 : False Obstacles ( Imposter Syndrom: blah,blah,blah)
- 29. What Obstacles Are in Your Way?
- 30. Breaking>Point What Has Held You Back? TM Date __/___/__ Name_________________________________________ Physical? Financial? Emotional? Why Have You FINALLY Decided To Overcome These Things?
- 31. Are They Real?
- 32. How Hard Have You REALLY Tried?
- 33. Breaking>Point What HAVEN’T You Leveraged Yet We Can Use? TM Date __/___/__ Name_________________________________________ Skills? Connections? Past Experience? What’s the REAL Reason You Aren’t Closer To Your Goals? Other Resources?
- 34. What Does Your Gut Tell You? And how long have you been ignoring it?
- 35. FOUNDATION
- 37. Enemy # 5 : Lack of Standards
- 39. Are You Being Honest? With your customers,employees family or yourself
- 41. Enemy # 6 : Lack of Key Staff
- 42. Who Do You Need?
- 43. Who Do You Need _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________
- 45. Breaking>Point Tasks Tasks TM Date __/___/__ Name_________________________________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ Tasks __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________
- 46. What to Automate
- 47. Breaking>Point Tasks Tasks TM Date __/___/__ Name_________________________________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ Tasks __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________
- 48. What’s Left
- 49. Breaking>Point Tasks What Does It Take To Run Your Business? Tasks TM Date __/___/__ Name_________________________________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________
- 50. What’s YOU?
- 51. Breaking>Point Tasks What Does It Take To Run Your Business? Tasks TM Date __/___/__ Name_________________________________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________
- 52. What Do You Do That Makes Money?
- 53. How Much Time Did You Spend Last Week Doing Just That?
- 54. What to Delegate
- 55. Breaking>Point Tasks What Does It Take To Run Your Business? Tasks TM Date __/___/__ Name_________________________________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________
- 56. Call In!
- 57. 10% Solutions
- 58. WRAP Day 1.
- 59. GROWTH
- 60. Enemy # 8 : Clarity of Brand
- 61. Breaking>Point What Business Are We Really In? Who is Our Idea l Market? What Does That Market Value? What Make Us Thei r Only Solution What is Our Visio n Of The Future? TM Date __/___/__ Name_________________________________________ And what are you doing to attract their interest? What pain do you relieve or desire you ful fi ll? …or are you just an average also ran? Do your customers and employees know? … and how do you know that to be true?
- 62. Does Your Brand Represent Your Key Value?
- 63. Call In! 5 Questions 5 Minutes
- 64. BREAK
- 65. Enemy # 9 : Incomplete Business Model
- 66. Breaking>Point Desire TM Date __/___/__ Name_________________________________________ Confidence Speed & Ease Mistake Avoidance & Certainty Lead Magnets Tripwires Challenges Groups Webinar Registrations Books Courses Trainings Software Done For You Intensives Masterminds Pseudo Coaching Advisory Equity
- 68. Kinkos
- 69. Breaking>Point TM Date __/___/__ Name_________________________________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ Dream Partners __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________ __________________
- 70. Why Would They Tell You NO?
- 71. Bullshit Bias:
- 72. Walmart
- 73. The 6 Triggers Of Growth
- 74. Breaking>Point Products Markets Offers Methods Traf fi c TM Date __/___/__ Name_________________________________________ GEO _____ _____ _____ _____ _____ _____ In House Alignment Direct Indirect Sales Letter VSL Webinar Phone Sales In Person Trade Shows Seminars Facebook YouTube Google In fl uencer SEO/Social Solo Mail Podcasts Direct Mail TV Radio Free Tripwire One Way Group Two Way
- 76. How To Sell Your Business for More Than it’s Worth :)
- 78. The 5 Big+ Factors Momentum: Blue Sky Gross: $10M & Over ( 5% Max) Net: 20% is Great ( ZERO is OK ) Stickiness: Return Customers Portability: Team,Books etc.
- 79. The 5 Big- Factors Gurus: Can’t run without YOU! Neighborhood: Regulatory + Churn: Value Delivery,Refunds Bullshit: Projections History Volatility: No or Missed Goals
- 80. The 4 Buyer Classes Strategic - Buying to Plug In Aggravated - Buying To Kill Roll Up - Buying to Combine* Equity - Buying Pure Income
- 82. BREAK
- 83. Enemy # 10 : Fear of Your Own Audience
- 84. The 10 - 2 Rule
- 85. 10% of Your Audience Will Spend 10X More 2% Will Spend 100X More
- 86. 78% of Big Ticket Sales Come From Non-Buyers
- 88. The TAO Principle Tease: Something is Happening Apply: Must Meet Minimums Offer: $5K Intimate Room*
- 91. Enemy # 11 : Lack Of Priority Planning
- 93. Breaking>Point TM Date __/___/__ Name_________________________________________ Opportunity Score Card C I D E S F 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. List opportunities below that only grow sales or bottom line. Score based on certainty, impact, dummy proof, Ease, speed.on a scale of 1-5. Put Final Score to the right. Opportunity scores over 20 should be prioritized. Scores under 15 should be tabled
- 94. Breaking>Point TM Date __/___/__ Name_________________________________________ Opportunity Score Card 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. C I D E S F List opportunities below that only grow sales or bottom line. Score based on certainty, impact, dummy proof, Ease, speed.on a scale of 1-5. Put Final Score to the right. Opportunity scores over 20 should be prioritized. Scores under 15 should be tabled
- 95. Enemy # 12 : Lack Of Team Buy In
- 96. Your 10% Plan
- 97. Breaking>Point TM Date __/___/__ Name_________________________________________ 1 2 3 4 5 6 8 7 9 10 11 12
- 98. THANK YOU!