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CC NIO 8
The Golden Circle__________________________________________________________________
Inspiration
Very few people a...
CC NIO 8
The Golden Circle__________________________________________________________________
Inspiration
Very few people a...
CC NIO 8
The Golden Circle__________________________________________________________________
Inspiration
Very few people a...
CC NIO 8
The Golden Circle__________________________________________________________________
What
Every organization on th...
CC NIO 8
The Golden Circle__________________________________________________________________
What
Every organization on th...
CC NIO 8
The Golden Circle__________________________________________________________________
What
Every organization on th...
CC NIO 8
The Golden Circle__________________________________________________________________
Communication flow
We natural...
CC NIO 8
The Golden Circle__________________________________________________________________
Communication flow
We natural...
CC NIO 8
The Golden Circle__________________________________________________________________
What if…
we build up a compan...
CC NIO 8
The Golden Circle__________________________________________________________________
What - level
Our newest brain...
CC NIO 8
The Golden Circle__________________________________________________________________
WHY/ HOW - level
The middle t...
CC NIO 8
The Golden Circle__________________________________________________________________
Communication flow
When we co...
CC NIO 8
The Golden Circle__________________________________________________________________
Communication flow
When we ca...
CC NIO 8
The Golden Circle__________________________________________________________________
You think we think rational?
...
CC NIO 8
The Golden Circle__________________________________________________________________
You think we think rational?
...
CC NIO 8
The Golden Circle__________________________________________________________________
You think we think rational?
...
CC NIO 8
__________________________________________________________________
“People don’t buy What you do, they buy Why yo...
CC NIO 8
The Golden Circle__________________________________________________________________
And how does it work?
For the...
CC NIO 8
The Golden Circle__________________________________________________________________
People don’t buy
What we do, ...
CC NIO 8
The Golden Circle__________________________________________________________________
_____________________________...
CC NIO 8
The Golden Circle__________________________________________________________________
_____________________________...
CC NIO 8
__________________________________________________________________
______________________________________________...
CC NIO 8
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A&B COACHING Inspiration and reason to Belief

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A&B Coaching
... does not deliver any business “solutions”; solutions grow through the process
... will guide the business teams to find their individual solution.
... is providing the neutral and diplomatic mentoring and facilitation including simple tools to
maintain the achieved outcome.
... can be used for hospitality business and private life situations to achieve success.

A&B Coahcing will create, discuss and documented together with the established teams (owners and top management) the below mentioned core points in the program.

Discover the companies WHY and reason to belief Develop a company tagline “The reason to belief” Create company culture with Mission, Vision and Core Values Support in creating overall operational SOP’s and process flows Coach top and senior management Organizational charts including communication flow Establish guest segments, blue prints and guest journeys with “Golden touch points” Generating SOP’s, P&P’s, trainings out of the guests journey Create work tools and system process, supporting the above steps Train core management and teams to “Walk the Talk” Monitor business performances www.conic8.com

Published in: Business
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A&B COACHING Inspiration and reason to Belief

  1. 1. CC NIO 8 The Golden Circle__________________________________________________________________ Inspiration Very few people and organizations can clearly articulate WHY they do what they do. Why… is a purpose, a cause or a belief. The Why inspires us! _________________________________________________________________
  2. 2. CC NIO 8 The Golden Circle__________________________________________________________________ Inspiration Very few people and organizations can clearly articulate WHY they do what they do. Why… is a purpose, a cause or a belief. It provides a clear answer to Why we get out of bed in the morning, Why our company even exists and why that should matter to anyone else. The Why inspires us! _________________________________________________________________
  3. 3. CC NIO 8 The Golden Circle__________________________________________________________________ Inspiration Very few people and organizations can clearly articulate WHY they do what they do. Why… is a purpose, a cause or a belief. It provides a clear answer to Why we get out of bed in the morning, Why our company even exists and why that should matter to anyone else. Making money is NOT a Why. Revenues, profits, salaries and other monetary measurements are simply results of what we do. The Why inspires us! _________________________________________________________________
  4. 4. CC NIO 8 The Golden Circle__________________________________________________________________ What Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. _________________________________________________________________
  5. 5. CC NIO 8 The Golden Circle__________________________________________________________________ What Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. _________________________________________________________________ How Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition.
  6. 6. CC NIO 8 The Golden Circle__________________________________________________________________ What Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. _________________________________________________________________ How Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition. Why Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason your organization exists.
  7. 7. CC NIO 8 The Golden Circle__________________________________________________________________ Communication flow We naturally communicate from the outside- in, we go from the clearest thing to the fuzziest thing. We tell people WHAT we do, we tell them HOW we’re different or special and then we expect a behavior like a purchase, a vote or support. _________________________________________________________________
  8. 8. CC NIO 8 The Golden Circle__________________________________________________________________ Communication flow We naturally communicate from the outside- in, we go from the clearest thing to the fuzziest thing. We tell people WHAT we do, we tell them HOW we’re different or special and then we expect a behavior like a purchase, a vote or support. _________________________________________________________________ Get inspired The problem is that WHAT and HOW do not inspire action. Facts and figures make rational sense, but we don’t make decisions purely based on facts and figures. Starting with What is what commodities do. Starting with Why is what I like to do!
  9. 9. CC NIO 8 The Golden Circle__________________________________________________________________ What if… we build up a company, an organization with the capacity to inspire, think, act and communicate from the inside-out. When we communicate our purpose or cause first, we communicate in a way that drives decision-making and behavior. It literally taps the part of the brain that inspires behavior. Let us start with Why! Non of this is option. It is all grounded in the tenets of biology. _________________________________________________________________
  10. 10. CC NIO 8 The Golden Circle__________________________________________________________________ What - level Our newest brain, our Homo-sapient brain, our neo- cortex, corresponds with the What level. The neo-cortex is responsible for all of our rational and analytical thought and language. _________________________________________________________________
  11. 11. CC NIO 8 The Golden Circle__________________________________________________________________ WHY/ HOW - level The middle two sections make up our limbic brain. Our limbic brain is responsible for all of our feelings, like trust and loyalty. It’s also responsible for all human behavior, all decision- making, and it has no capacity for language. _________________________________________________________________
  12. 12. CC NIO 8 The Golden Circle__________________________________________________________________ Communication flow When we communicate from the outside-in, people can understand vast amounts of complicated information like features, benefits, facts and figures. It just doesn’t drive behavior. The neo-cortex, the thinking part of the brain, is always trying to understand and make sense of the world. This is the reason we think we’re rational beings when we’re really not. _________________________________________________________________
  13. 13. CC NIO 8 The Golden Circle__________________________________________________________________ Communication flow When we can communicate from the inside- out, we’re talking directly to the part of the brain that controls behavior and decision- making, and then people rationalize their decisions with the neo-cortex. This can involve Colors Melodies Shapes Emotional words Pictures The gut feeling experience _________________________________________________________________
  14. 14. CC NIO 8 The Golden Circle__________________________________________________________________ You think we think rational? If we were, we would never buy a product or service simply because of how it makes us feel. We would never be loyal, we’d always just choose the best deal. We’d never care about trust, we’d only evaluate the numbers. _________________________________________________________________
  15. 15. CC NIO 8 The Golden Circle__________________________________________________________________ You think we think rational? If we were, we would never buy a product or service simply because of how it makes us feel. We would never be loyal, we’d always just choose the best deal. We’d never care about trust, we’d only evaluate the numbers. _________________________________________________________________ But we don’t do that.
  16. 16. CC NIO 8 The Golden Circle__________________________________________________________________ You think we think rational? If we were, we would never buy a product or service simply because of how it makes us feel. We would never be loyal, we’d always just choose the best deal. We’d never care about trust, we’d only evaluate the numbers. _________________________________________________________________ We do choose one product, service or company over another because we feel we can trust them more. We do buy things that we think are worth extra money even though all the facts and figures may indicate there is no significant difference. We value; value differently But we don’t do that.
  17. 17. CC NIO 8 __________________________________________________________________ “People don’t buy What you do, they buy Why you do it “ What we do, simply serves as the tangible proof of what we believe. _________________________________________________________________ The Golden Circle
  18. 18. CC NIO 8 The Golden Circle__________________________________________________________________ And how does it work? For the Golden Circle to work properly, we must have clarity of Why, discipline of How and consistency of What we do Why we do what we do, we must be clear first. We must hold ourselves and our people accountable to our values and guiding principles. And everything we say and everything we do must be consistent. We live in the tangible world. They only way people will know what we believe is if we say and do what we believe. _________________________________________________________________
  19. 19. CC NIO 8 The Golden Circle__________________________________________________________________ People don’t buy What we do, they buy Why we do it. _________________________________________________________________
  20. 20. CC NIO 8 The Golden Circle__________________________________________________________________ _________________________________________________________________ Organization structured It’s a top down view of a cone…a megaphone At the top of the system, representing the Why, is a leader. The How level includes the senior executives who are inspired by the leader’s vision and work to bring it to life. The Whats at the bottom of the cone are the things we as a company say and do, that breaths life into the Why. Through everything we say and do, our organization can clearly communicate its Why to the world; the marketing, the products and services our company provides…everything.
  21. 21. CC NIO 8 The Golden Circle__________________________________________________________________ _________________________________________________________________ Loud AND clear Loud is easy, just drive sales or buy marketing, clear is harder. When we as an organization are clear about purpose or the WHY, everyone, from employees to customers, can understand it. This clarity allows everyone who interacts with the organization to become champions of the cause. Ideally, this clarity starts at the top of the organization and moves through the company and inspires every person, every product, service and piece of marketing that comes out the bottom of the megaphone. When everything we say and do echoes what we believe, we end up with a message that’s loud AND clear.
  22. 22. CC NIO 8 __________________________________________________________________ _________________________________________________________________ A long journey, our marathon Thank you
  23. 23. CC NIO 8 _________________________________________________________________

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