1. Pre-Consultation Package
Presented by
Tom Haber
Tom Haber
Associate Partner
60 Long Ridge Road, Suite 408, Stamford, CT 06902
Office: 203-327-6700 x322
Land Line: 203-504-3077
Cell: 203-733-5525
Fax: 203-316-0664
TomHaber@kw.com
www.HaberHomes.com

2. 1
Table of Contents
1. How to interview real-estate agents – Specific questions you should ask an agent
2. What are you concerned about? – What’s important to you?
3. Tell me about your home – Making our appointment more productive
4. My privacy policy
5. Easy Exit Guarantee
6. Functionary vs. Fiduciary agent – What type of agent are you looking for?
7. About Keller Williams
8. What influences home sales? – Important things to know when selling a home
9. Useful facts to know when selling a home
10. Tom’s advantage – Why choose me to sell your home?
11. My pledge to you
12. Performance campaign
13. Testimonials from clients – How buyers describe Tom’s ability to get the job done
14. Planning calendar
15. Preparing your home – Checklists to help you sell your home

3. 2
1. How to interview real-estate agents
There are thousands of real-estate brokers in our area. Choosing the right agent to get results and sell
your home can be confusing. Asking the following questions will help you determine which agent will
most likely succeed in selling your home.
• Are you a full time real-estate agent?
• How long have you been selling real estate?
• How are you going to market my property?
• What new strategies have you been using to get homes sold fast in today’s market?
• How present are you on the Internet to expose my property to millions of buyers?
• How do you communicate with your clients?
• Do you have a “Transaction Team”?
• Are you familiar with the short-sale process?
• Do you have references I can call?
• What was the last training event you attended?
• Why should I choose you to sell my home?

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2. What are you concerned about?
Not concerned Very concerned
Pricing? 0 1 2 3 4 5
Salability? 0 1 2 3 4 5
Buyer’s qualifications? 0 1 2 3 4 5
Communication with your agent? 0 1 2 3 4 5
Sale time frame (time you need to be at a new
location, etc.)
0 1 2 3 4 5
Buyer’s possession date? (move-out time) 0 1 2 3 4 5
Negotiations? 0 1 2 3 4 5
Closing costs? 0 1 2 3 4 5
Broker commission? 0 1 2 3 4 5
Staging? 0 1 2 3 4 5
Marketing? 0 1 2 3 4 5
Open Houses? 0 1 2 3 4 5
Security? 0 1 2 3 4 5
Inconvenience? 0 1 2 3 4 5
Showings? (i.e., showing notice & times) 0 1 2 3 4 5
Relocation assistance? 0 1 2 3 4 5
Referral of preferred local & relocation professionals? 0 1 2 3 4 5
Any other concerns not mentioned above?
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

5. 4
3. Tell me about your home
Home features that we have really enjoyed:
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
I think my home is well-suited to: _____________________________________________________
(A family, couple, seniors, single person, etc.)
because it has these features:
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
Updates and special conveniences/features to your house, e.g., close to schools, downtown, I-95, etc:
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
What specific feature(s) of your home do you want me to be sure to photograph?
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
Is there anything else I should know about your home, your neighborhood, or your selling situation?
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
Personal information
Owner(s) ________________________________________________________________________
Best time(s) and method(s) to contact you:
Morning________ Afternoon_________ Evening_________
Phone____ Text____ E-mail____ Skype____ Postal mail____ In person____
If phone or text, please provide number:
Home_______________ Cell_______________ Business_______________
If e-mail, please provide primary e-mail address: _______________________________________
If postal mail, please provide address if different from the subject property:
_______________________________________________________________________________

6. 5
About the property
Year built _________ Building style ___________________ Square footage __________________
Lot size ______________________ Taxes ______________________
Garage: Y___ N___ Nr of spaces________
Water: Public ___ Well ____; Sewer ____ Septic _____
Garbage collection: City___ Private___ Cost______ Pick up day(s) __________
Is home a part of an association? Y ___ N ___ Fees____________
Services included in fees: ______________________________________________________________
Heating: Oil__ Gas__ Electric__ Other___________
Cooling: Central air__ Wall/Window unit(s)___ None____
Nr of Bedrooms: ___________; Nr of Baths: _____________
Additional rooms: ____________________________________________________________________
Basement: Full____ Full/Finished____ Crawl space____ Slab___
Attic: Y__ N__ Walk-up___ Pull-down___ Finished___
Storage: Attic __ Basement__ Extra garage space__ Extra closet space__
Schools:
Elementary __________________ Middle____________________ High_____________________
Approximate monthly operating costs:
Oil______ Gas______ Water______ Electricity______
Special assessment(s): Y____ N____
Explain: ___________________________________________________________________________
Reasons for selling
Moving to__________________________
Reason for selling____________________
By what date do you need to be in your new location?_____________
Have you already purchased your new home? Y___ N___
Mortgage(s) balance__________________________________________________________________

7. 6
Condo Owners:
Common charges amount: ______ Fees include: ___________________________________________
Pets allowed? Y___ N___
Pet regulations: Number of pets____ Size/Weight________
Garage: Y____ N____ Nr of spaces ____
Assigned Parking Spaces Y___ N___ Covered? Y___ N___
Visitor parking: Y___ N___ Number of spaces____ Restrictions_______________________________
Management company _______________________________________________________________
Manager’s Name: ___________________________________________________________________
Address: ___________________________________________________________________________
Phone/Email: _______________________________________________________________________
Special assessment(s): Y____ N____
Explain: ___________________________________________________________________________

8. 7
4. My Privacy Policy
As your agent, I am obligated to maintain all confidences and never disclose anything that that could
place you at a disadvantage. When we work together, as your fiduciary I put your interest above all
else.
______________________________________________________
Tom Haber Date

9. 8
Easy ExitEasy ExitEasy ExitEasy Exit
Guarantee
What is your biggest fear when you list your home with a real estate agent? Is it worrying about being
stuck in a prolonged listing agreement with an incompetent agent, costing your home precious market
time and exposure on the market? Well, worry no more. Tom Haber and Keller Williams take those
worries and concerns out of listing your home with a real estate agent through our EASY EXIT
GUARANTEE.
When you list your home with us, we take the pressure off you and put it
on us. With the EASY EXIT GUARANTEE, you have the option to cancel the
listing at any time after 60 days*. NO HASSLES and NO QUESTIONS ASKED!
Here is how it works:
• You can cancel your listing at any time after 60 days with a written
notice. (No reason necessary)
• Enjoy peace of mind knowing that your agent is motivated to produce
results.
• Feel confident that everything possible is being done in order to get
your home sold.
• Know that talk is cheap, but a guarantee is priceless!
The reason I offer the EASY EXIT GUARANTEE is because my business is built upon referrals from my
clients. I believe that if a client is unhappy with their agent, they should have the right to fire them. It
takes supreme confidence in the way you treat your clients and in the results you can produce to offer
this type of guarantee. I am confident that you will be 100% satisfied selling your home with me.
My goal is not only to get your home sold at an acceptable price in a timely fashion, but to ensure that
you are comfortable and well informed of the progress during the process. I know that if you are
satisfied with my service, you will refer me to your friends and family members, and that is what I am
truly working for.
___________________________________ ____________________________________
Agent Seller
Tom Haber
Associate Partner
60 Long Ridge Road, Suite 408, Stamford, CT 06902
Office: 203-327-6700 x322
Land Line: 203-504-3077
Cell: 203-733-5525
Fax: 203-316-0664
TomHaber@kw.com
www.HaberHomes.com

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5. Functionary vs. Fiduciary agent
The difference between a typical real estate agent and Tom Haber, full-service consultant:
TYPICAL REAL ESTATE AGENT TOM HABER, FULL-SERVICE CONSULTANT
Functionary Fiduciary
1. Low relationship
2. Assumes little responsibility
3. Low skill level
4. Records information
5. Responds to needs
6. Processes data
7. Narrow viewpoint
8. Delivers information
9. Other-directed
10. Minimum legal responsibility
11. Employee
12. Does the task
13. Tells and sells
14. Stays out of decision making
15. Follows rules and procedures
16. Replaceable
1. High relationship
2. Accepts high responsibility
3. High skill level
4. Perceives information
5. Anticipates needs
6. Interprets data
7. Big picture viewpoint
8. Advises and consults
9. Self-directed
10. Maximum legal responsibility
11. Partner
12. Owns the results
13. Educates and guides
14. Involved in decision making
15. Uses judgment and intuition
16. Irreplaceable

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6. About Keller Williams Realty Inc.
Founded in 1983, Keller Williams Realty Inc. is the second-largest real estate franchise operation in
North America, with more than 700 offices and more than 85,000 associates in the United States and
Canada. The company’s agent-centric culture emphasizes access to leading-edge education and
promotes an economic model that rewards associates as stakeholders and partners. Keller Williams
Realty, which began franchising in 1990, is growing by more than a thousand agents a month. Keller
Williams Realty associates place high value on professional education and a full-time commitment to
real estate sales.
Our Belief System:
Win-Win Or no deal
Integrity Do the right thing
Customers Always come first
Commitment In all things
Communication Seek first to
understand
Creativity Ideas before results
Teamwork Together everyone
achieves more
Trust Starts with honesty
Success Results through people

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7. What influences home sales?
i. Location – It’s been said that the three things to look for in buying a property are (1) Location,
(2) Location, (3) Location. There are positive and negative factors to almost every location.
Seriously, no matter where your property may be located, there is a ready, willing and able
buyer in the marketplace. As a top agent, I have the skill, experience, and creativity to
promote your property’s benefits.
ii. Price – A very important statistic to consider is the selling price as a percentage of the listing
price. This gives you a realistic guideline as to what’s really happening in the marketplace. I
have constantly updated market and comparative data to share with you.
iii. Condition – Making a good impression is important to getting your property sold. I advise my
clients on how to make their properties look their best and thus more marketable. When I list
your property, I review any detail which might affect salability, and can help you stage your
home if necessary.
iv. Terms – Possession dates, assisting the buyer with financing, home warranty, closing costs, etc.
When listing your home, I will advise you about what you could offer to make your property
more marketable.
v. The agent you select – I will provide you with an honest evaluation of what it will take to get
your property sold, and share with you my proven marketing systems, which have enabled me
to help so many sellers accomplish their real estate objectives!

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8. Useful facts to know when selling a home:

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Right Price – Attracts Buyers
► Pricing your property competitively will generate the most activity from:
a) agents
b) buyers
► Pricing your property at market value will make your property compete well with new and
well priced listings.
Buyers and Sellers Determine Value
The value of your property is determined by what a buyer is willing to pay and a seller is
willing to accept in today's market.
Buyers make their pricing decision based on comparing your property to other properties by doing
CMA of homes sold in your area.

16. 15
Types of the Market:
In Sellers Market home values rise. When a home is priced ahead of the market, rising prices will
eventually “catch up” with the price even when the house is priced ahead of the market.

17. 16
In Buyers Market home values fall or there’s surplus of home inventory. If home price is set above
market value, seller can end up adjusting the price to “chase the market”.

18. 17
Activity vs. Time vs. Price
• Pricing your home right the first time is key.
• A property generates the most interest when it first hits the market.
• The number of showings is greatest during this time when the price is at a realistic market value.
• The buying market has a short attention span.
• We want to generate offers before the market moves on to newer listings.
• Many homes that start high end up selling below market value.

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8. Tom’s advantage – Why choose me to sell your home?
Tom Other agents
Tom’s advantage: Full-time agent = Proactive in selling your home
Tom’s advantage: In-depth knowledge of the market and skill to interpret data =
Pricing Expert
Tom’s advantage: Skilled negotiator = More cash in your pocket
Tom’s advantage: Personally present at all inspections and appraisals to resolve
issues and bulletproof your transaction
Tom’s advantage: Proactive real-estate professional = Focuses on involving the
whole office to match buyer/seller needs
Tom’s advantage: Strong Internet presence = Markets your home on over 50
websites
Tom’s advantage: Practical marketing methods to attract more buyers = Fast results
Tom’s advantage: Central location covering all of Fairfield County = More exposure
for your home, more relocation buyers, more national referrals coming our way
Tom’s advantage: Fully integrated database and management system = Ensures a
hassle-free, smooth transaction
Tom’s advantage: Computerized updates and reports on your transaction
Tom’s advantage: Monthly analysis of local market trends = Proactive advice on
“where your house is” vs. your market competitors
Tom’s advantage: References = Names and numbers of current and past clients
Tom’s advantage: Top-notch affiliates = Reputable closing attorney, lenders, home
inspectors and contractors
Tom’s advantage: National referral network = When relocating, Tom can connect
you to a trusted network of professionals in your new location
Tom’s advantage: Easy-exit contract = Can cancel listing
Tom’s advantage: Attends minimum of six professional training events per year to
provide clients with cutting-edge guidance and service
Tom’s advantage: Backstage pass = Personal tour of office and systems used

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9. My pledge to you
To aggressively market your property to get as many agents and qualified buyers as possible
into your home until it is SOLD!
To communicate the results of my activities to you.
To communicate to you any changes in the market and how they influence the sale of your
property.
To negotiate for you the highest possible dollar value for your property.
To synchronize every part of the sale process between the parties involved.
To earn your repeat and referral business forever.

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10. My “Performance Campaign” for the marketing of your property:
Submit your home to the Multiple Listing Service (MLS), providing the maximum amount of
photos and using creative remarks to draw attention to your property versus the competition.
Promote your home by networking with other top agents in the area for maximum exposure.
Develop a list of features and benefits of your home to distribute to interested buyers.
Suggest and advise you as to any initial changes or staging that you might want to make in your
property to make it even more marketable to buyers.
Continually update you as to recent sales and active competition so that you always know the
position your property is in, compared to the market.
Communicate with the neighborhood and my database to find potential buyers, and anyone
else who may have helpful input.
Provide additional exposure by installing a professional sign and lockbox.
Hold a broker’s open house for maximum first-time exposure as a NEW LISTING.
Advertise using state-of-the-art marketing strategies that target the right buyers, online.
Follow through with all showings by other agents to advise, suggest, and assist in producing a
written offer as quickly as possible after every showing.
Assist you in arranging interim financing, if necessary.
Represent you upon the presentation of all contracts by the cooperating brokers, and help
negotiate the best price and terms for you.
Make sure all offers are accompanied by a letter of prequalification from a reputable lender.
Advise you and negotiate on your behalf for the best price and terms.
Handle details related to, and be personally present at, inspection and appraisal to bulletproof
your sale.
Follow up with your attorney and the cooperating broker, and keep you informed on every
step of the sale.
Provide you with a list of professionals who will assist you with the move-out process and who
will provide you with great service at your new location.
Give you top-quality service and communication from the day we list to the day we close.

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11. Testimonials from clients - How sellers describe my ability to get the job done
• “Tom provided excellent service. He made himself available at all times to make sure our
closing stayed on target. I highly recommend Tom.” --- Anthony D.
• “Response time was always prompt. You were attentive to my needs, yet offered me options
that may not have been something I would have considered otherwise. Expert advice in all
related fields & a master of your craft. Tom you did a great job. Thank you!” --- Justin Q.
• “Tom we absolutely love you!! You are SO GREAT throughout the entire process and we are so
lucky to have you as our realtor.” --- Nan C.
• “Good communication, you were very active and brought many buyers on your own. You
gave us confidence and got our house sold.” --- Miroslav G.
• Excellent communication and making yourself available at our schedule. Lots of patience.
Made us extremely comfortable through a sense of personal relationship. High intellect and
professional behavior.” --- Andy V.
• “You are very knowledgeable on the market. We also liked that you were very honest in your
opinions … offering unbiased opinions. You made a very long + painful process much easier by
keeping us in the loop. You were always accessible and respond promptly to requests. Will
recommend to friends.” --- Fred G.

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12. Preparing your home - Checklists to help you sell your home
Getting Your Home in Top Selling Condition
Curb Appeal
Drive up to your home and
look at it from afar. Look at it
through the eyes of buyers.
Check the shingles – repair or
replace damaged shingles.
Clean and repair the gutters.
Clean and repair the HVAC
units.
Repair broken windows and
shutters. Replace torn screens.
Make sure frames and seams
have solid caulking.
Repair or replace door knobs,
doorbell and light fixtures if
necessary.
Remove all toys, equipment
and litter.
Remove cobwebs and nests.
Remove mildew, moss and
stains from the side of your
home – use bleach. Remove
stains from the walkways and
driveway – use concrete
cleanser and/or kitty litter.
Repair and clean patio
furniture and deck area.
Remove anything that can’t be
repaired.
Make sure the spa and pool
sparkle.
Go around and touch up the
exterior of your home with
putty and paint.
Clean or paint the front door
and mailbox.
Hose off the exterior of your
home, especially around
entrances. Use siding cleanser.
Wash the windows.
Wash your garbage can and
put it in a place where it’s not
the first thing potential buyers
see when they drive up.
Overall Interior
Walk through your home.
Store, give away, throw, or
donate anything that you won’t
need until after the move; e.g.,
furniture, knick-knacks,
clothing, toys, equipment,
appliances, worn rugs, papers,
books, cosmetics, jewelry,
games, CDs, etc.
Walk through your home again,
this time with some tools. Fix
loose door knobs, cracked
molding, leaky faucets.
Remove cobwebs.
Replace worn or broken door
knobs, cabinet fixtures, light
fixtures, light switches, outlet
plates, faucets and vent covers.
Clean the fireplace.
Clean the vents.
Clean and organize your
closets. Add extra space by
storing or giving away items.
Add a fresh coat of paint in
light, neutral colors.
Shampoo the carpet. Replace
if necessary. Clean and wax
the floors.
Vacuum the window blinds,
shades and drapes. Wash or
dry clean curtains. Wash all
the windows, frames and sills.
Add dishes of potpourri.
Remove all valuables, such as
jewelry, artwork, knick-knacks,
medications, cash, coin
collections and so on.
Open all the window shades to
create a spacious and bright
look.
Bedrooms
Arrange furniture to create a
spacious look.
Remove games, toys,
magazines, cosmetics, jewelry
– especially on the nightstands.
Replace bedspreads, quilts and
pillow shams if they are worn
or faded.
Bathrooms
Remove rust and mildew
stains.
Wash or replace shower
curtains.
Make sure everything sparkles
– including grout.
Replace worn rugs and towels.
Kitchen
Make sure all appliances work.
Throw or eat the foods that
you’ve been storing for so long.
Clean the inside of the
refrigerator, stove and
cabinets. Make sure
everything is organized to
create a spacious look.
If your stove has electric
burners, purchase new drip
pans for each burner. Wash
removable knobs in your
dishwasher.
Polish the cabinets with
furniture oil.
Make sure appliances,
countertops and the sink
sparkle. Install new faucets if
necessary.
Attic, Basement and Garage
Get rid of unnecessary items.
Store or pack items you won’t
need until after the move.

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Curb Appeal (cont.)
Stack the woodpile neatly.
Mow the lawn.
Trim the trees and shrubs.
Weed the gardens.
Add colorful plants or foliage to
fill in bare spots.
Edge the gardens and
walkways.
Sweep the walkways and
driveway.
Replace doormats that are
worn and torn.
Shine brass hardware on the
doors and light fixtures. Polish
stained wood doors and trim.
Drive up to your home again
and look at it from the eyes of
a potential buyer. Walk into
your home as a potential
buyer. Determine what kind of
impression the walkways and
entrances now make.
Overall Interior (cont.)
Put pet supplies and dishes in a
place where they are not the
first thing potential buyers see
or smell when they walk into a
room.
Living Room and Family Room
Make these rooms spacious
and inviting.
Discard or repair chipped
furniture. Replace worn rugs
and pillows.
Remove magazines, games,
toys and so on.
Make sure the entertainment
center sparkles.
Vacuum upholstery, drapes,
pillows, etc.
Dining Room
Clean out your china cabinet.
Polish any visible silver.
Put a lovely centerpiece on the
table – treat yourself to fresh
flowers. Set the table for a
formal dinner to help potential
buyers imagine entertaining
there.
Attic, Basement and Garage (cont.)
Organize everything to create
more floor space and make
inspections easy. Put things on
shelves or in matching boxes.
Provide bright lighting.
Clean all equipment and vents.
Replace filters. Fix any
insulation that might be
showing.
Take care of stale or musty
odors. Open the windows,
dust and wash the walls and
floors, purchase room
deodorizers.
When It’s Time to Show
Make sure your property folder
is out in the open. It should
contain utility bills, an MLS
profile, your Seller’s Disclosure,
extra property flyers and extra
business cards.
Do a quick clean and vacuum.
Air out your house. Dispose of
all trash.
Put pets outside if it’s safe to
do so.
Turn on a radio with peaceful
music.