Ed Rover Pilot Sponsorship Proposal Pt3


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Ed Rover Pilot Sponsorship Proposal Pt3

  1. 1. edRover™ for Your Business<br />Pilot Program Sponsorship Proposal<br />8/2/2011<br />© 2011 EdRover Inc. <br />Visit us at edrover.com<br />
  2. 2. edRover’s Creator - Tania Mulry“Mobile Mom on a Mission”<br />Mobile marketing expert, former banking executive and mom to three active boys, Tania knew there had to be a better way to raise funds for schools and other worthy organizations. <br />Frustrated by inefficient and intrusive fundraising models like door-to-door catalog selling and crowded, chaotic “family nights,” Tania set out to create a new, private and modern way of fundraising. A program that would make the process easier and more rewarding for all participants - parents, schools and community minded businesses.<br />So in July 2010, Tania took a leap of faith – she quit her job, tapped into her savings accounts and set out to take fundraising in exciting new directions - mobile, social and local. <br />One year later, Tania and the edRover team have created an award winning suite of mobile applications that provide a “win-win-win” for building a stronger community:<br />All Parents can participate, just by visiting their favorite businesses and using their smartphones<br />Retailers get an innovative traffic driver that creates loyal, thankful customers<br />Schools, suffering from budget cuts, receive needed supplies at no expense <br />8/2/2011<br />© 2011 EdRover Inc. <br />Visit us at edrover.com<br />2<br />
  3. 3. Introducing edRover…<br />edRover is the first mobile application that combines check-in deals with a turnkey community giving engine<br />Benefits:<br />Differentiates your brand from competitors in each community you serve<br />Deepens loyalty and brings customers to your door more frequently<br />Gives back to your customers’ schools to create goodwill and social buzz<br />Streamlines your community giving efforts<br />Measures visits, social sharing and community impact<br />8/2/2011<br />© 2011 EdRover Inc. Visit us at edrover.com<br />3<br />
  4. 4. edRover - Award-Winning App<br />Available Now:<br />iPhone – App Store<br />Windows Phone 7 - Marketplace<br />Coming This Fall:<br />Android<br />Blackberry<br />HTML5<br />AT&T Open Call Apps for All! <br />CTIA 2011<br />“Best Social Good Application”<br />Microsoft WP7 <br />Fast Pitch <br />CTIA 2011<br />“Grand Prize”<br />© 2011 EdRover Inc. <br />Visit us at edrover.com<br />8/2/2011<br />4<br />
  5. 5. edRover Brings Customers to Your Retail Doors<br />Search – Consumers use the free edRover app to select their favorite schools and to find nearby businesses<br />Find - They see your donation value<br />Visit – When they “check-in,” (within 0.1 miles) they see your offer<br />Spend - They come in to redeem the offer<br />Share – They use social media tools to buzz about your location<br />8/2/2011<br />© 2011 EdRover Inc. <br />Visit us at edrover.com<br />5<br />
  6. 6. Each of your locations receives a detailed listing including:<br /><ul><li>Location name
  7. 7. Address
  8. 8. Distance
  9. 9. 300 x 300 pix offer space
  10. 10. Mapping, rating, commenting and social sharing features</li></ul>Your Location Here<br />Your Location Name, Address & Distance Here<br />Your 300 x 300 pixel <br />Message to <br />Consumers<br />Here<br />Customized Location Listings<br />A check-in to this location will earn a donation for schools worth $1.00<br />Gold = close enough to check-in<br />Silver = get closer<br />8/2/2011<br />© 2011 EdRover Inc. <br />Visit us at edrover.com<br />6<br />
  11. 11. How Your Donations Make A Direct, Local Impact and Engender Consumer Loyalty<br />Schools (usually PTA/PTOs) and individual teachers can sign up for a free “Wish List” with edRover’s fulfillment partner, ClassWish™<br />The wish list can contain almost anything -- basic classroom supplies, art materials, music instruments, football helmets, etc. <br />The edRover app lists eligible schools and those already participating, at the overall PTA and/or classroom level<br />When consumers select their school and check in, edRover applies your donation to an existing Wish List, or in a general fund for that school<br />Once donations total enough to “pay for” an item on the wish list, ClassWish automatically notifies the school and sends the item to them<br />If donations are accumulated prior to a school/classroom creating a Wish List, edRover lets them know they have donations waiting<br />Consumers and schools see the positive impact made by your donations, are thankful, and want to continue to support your business <br />8/2/2011<br />© 2011 EdRover Inc. <br />Visit us at edrover.com<br />7<br />
  12. 12. Pilot Sponsorship Opportunity<br />You provide:<br />A single contribution (covering all of your locations) to benefit your customers’ schools in Southern California<br />Outreach to your customers in the pilot region<br />Training of your associates; Tracking of redemptions<br />We provide:<br />Paid online media to support the pilot<br />Aggressive local media and school promotion<br />Window clings; Exposure on all edRover media channels <br />Online access for reporting and account management<br />Sponsorship Investment:<br />Category exclusivity (3 months)– starting at $25,000 total<br />Non-exclusive – starting at $10,000<br />Program can continue as long as funds remain available<br />8/2/2011<br />© 2011 EdRover Inc. <br />Visit us at edrover.com<br />8<br />
  13. 13. Potential ROI Scenarios<br />In addition to community goodwill and positive PR, partnering with edRover can provide you with impressive business results. <br />Our team can help you calculate the potential impact for your business.<br />* Investment covers platform and marketing fees, and a pool of funds for check-in donations<br />8/2/2011<br />© 2011 EdRover Inc. <br /> Visit us at edrover.com<br />9<br />
  14. 14. edCommerceSM<br />E-commerce can be an important overlay to the mobile check-in program, providing additional reach and reinforcement of your company’s community giving message <br />Working with affiliate marketing leader LinkShare, edRover currently has more than 100 online retailers donating a % of sales to schools when consumers shop through edRover.com or the app<br />Moving forward, we expect to grow this program significantly, including negotiating direct relationships with large retailers<br />8/2/2011<br />© 2011 EdRover Inc. <br />Visit us at edrover.com<br />10<br />
  15. 15. edRover Brand Essence<br />
  16. 16. Selected Media Coverage<br />KTLA-TV Los Angeles<br />CBS News<br />Fast Company<br />Parenting<br />BNET<br />PTO Today<br />Tonic.com<br />© 2011 EdRover Inc. <br />Visit us at edrover.com<br />8/2/2011<br />12<br />
  17. 17. Be a Local Hero – Join edRover Today!<br />8/2/2011<br />© 2011 EdRover Inc. <br />Visit us at edrover.com<br />13<br />Thank You For Your Time and Consideration<br />Paul Thiemann<br />Advisor to EdRover, Inc.<br />thiemannbrandconsulting@gmail.com<br />818.304.4746<br />