Email: The Ultimate Call To Action
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So you pretty much know your email is competing with quite a few others in the inbox. And this tends to take a hit on open rates. The question then is how do you get your recipients to take action from the inbox, leading them to your CTA. This presentation focuses on components of an email that needs to be given much thoughts --subject line, preheader, and the overall layout-- and tips to optimize them to get your audience to the ULTIMATE CTA.
