Minematic dms- yuhwen v2

1. DIGITAL MARKETING SUMMIT 2015 MASTERCLA SS Rishi Gupta, minematic.com New Trends In Email Marketing How To Use Your Data To Connect With Customers With Right Content And Increase Retention

2. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA This is him... 2 ex-Barclays, ex-Oracle •  Worked on regulatory reporting system to calculate risk on various kinds of asset Rishi Gupta Founder, www.minematic.com

3. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA This is me Am Investment Bank – Equity Research Analyst. Cradle Fund – Commercialisation Executive Pigeonlab – Regional Customer Manager TradeGecko – VP of Customer Success Yuhwen Foong Senior Business Analyst, Minematic

4. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA Agenda 4 01 BACKGROUND 02 TODAY 04 SOME TIPS 03 CASE STUDY New Trends In Email Marketing

5. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 5 How did email marketing come about?

6. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA Marketing Channels 6 Facebook Linkedin Blogs Speaking Engagement Event Sponsorship News Coverage Billboards SEO/SEM Public Relations Email Marketing

7. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA What is your objective? 7 Increase Market Share Brand Recognition Rebranding Customer Service Customer Loyalty

8. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 8

10. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA Why RETENTION IS IMPORTANT? 10 Av. Transaction Value: New = SGD120 Recurring = SGD190 Cost of acquisition: SGD2.50 Cost of retaining: SGD0.002

11. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA Why RETENTION IS IMPORTANT? 11 • Opportunity to Upsell • Opportunity for referral • Customer Review on trustedcompany.com or app stores

12. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 12 Source: e27

13. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA Getapp Review on Stitchlabs 13

14. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 14 “Email surpassed any other channel for repeat sales with 30% of transactions by repeat customers starting with an email from the retailer” - Forrester

15. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 15 “44% of email recipients made at least ONE purchase last year based on a promotional email” Source: Convince and Convert

16. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA And remember! You are not alone… 16

17. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 17 Why?

18. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 18 Brand Tell not Sell Content Context What makes them engage?

20. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA Email tactics – LEVEL 1 20 Welcome email Newsletters Transactional

21. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA Welcome Email - Hipvan 21

23. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 23 Newsletters - Hermo

24. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA Transactional - Zalora 24

25. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 25 Tools and Solutions

26. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 26 Data requirement Email address – opt in

27. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA Email tactics – LEVEL 2 27 Welcome email Newsletters Transactional Basic Segmentation

28. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 28 Level 2 – Static Segmentation

29. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 29 Example

30. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 30 Example

31. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 31 Data requirement Email address – opt in Static demographics e.g. age, gender Customer lifetime value Number of purchases

32. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 32 Few ways to segment Customer profile Age Gender Location Total purchase amount Number of times purchased Number of items purchased Customer value Customer engagement Frequency of opening your emails Clicking on your emails

34. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA Email tactics – LEVEL 2 34 Welcome email Newsletters Transactional Basic Segmentation Cross Channel Segmentation

35. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 35 Dynamic – Dropbox

36. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 36 Few ways to segment Product affinity What kind of products they buy Any preference for any particular category Website activity How many days since last visit Items added to wish list Visited a particular page during last session Do they buy only during sales? Do they prefer designer products? Price sensitivity

37. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 37 Data requirement Email address – opt in Onsite behavior Previous email open/click information Source of acquisition Past purchases Static demographics e.g. age, gender Customer lifetime value Number of purchases

39. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 39 “It’s still not good enough” Yuhwen

40. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 40 Content has given way to the context

41. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA Email tactics – LEVEL 2 41 Welcome email Newsletters Transactional Gender Differentiated Newsletters Cross Channel Segmented Newsletters EMAIL FROM BEST FRIEND

42. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 42 “Highly Personalized, Recommendations just for you.” Minematic Team

43. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA Example 43

44. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA Example 44

45. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 45 Data requirement Email address – opt in Onsite behavior Previous email open/click information Source of acquisition Past purchases Order/Frequency of purchases Product catalogue Onsite behavior Reaction to previous promos Static demographics e.g. age, gender Customer lifetime value Number of purchases

46. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA Amazing Stats 46 3X higher open and click rates

49. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA KinHR 49 Frequency – Once every 3 to 5 days – depending on actions taken on the website.

50. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 50 Lindsay Exist!

51. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 51 Email from Founder!!

52. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 52 Clear CTA Honest options

54. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 54 NOREPLY@MINEMATIC.COM

55. Less is More…

56. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA Start with an action verb

57. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 57 UNSUBSCRIBE

58. Subject Titles that en5ces… Freebies, Educa5onal & Personal

59. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA 59 Fit in 50 characters.

60. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA EXAMPLES – LOWEST OPEN RATES 60 Source: Mailchimp

61. DIGITAL MARKETING SUMMIT 2015 WWW.DMSUMMIT.ASIA EXAMPLES – HIGHEST OPEN RATES 61 Source: Mailchimp

62. DIGITAL MARKETING SUMMIT 2015 MASTERCLA SS Q & A wen@minematic.com

Minematic dms- yuhwen v2

You are reading a preview.

Check these out next

Minematic dms- yuhwen v2

More Related Content

Slideshows for you (18)

Similar to Minematic dms- yuhwen v2 (20)