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1. This is an image of the front of the BMW car they are trying to promote they
have edited a bit of it out to look like a shark. They do this for a variety of
reasons it shows the cars streamline like a shark and that it is a fast car. The
fact that they choose a shark shows that it’s a good looking car that’s fierce
and powerful. The advert is aimed at people that are looking to buy a smart
fast powerful car. Shark can’t swim backwards so it shows that the quality of
their cars are going forward and improving. Sharks are also very agile and
can turn quickly this shows that the care is also suitable for driving in the city
down narrow streets and busy roads. This advert is surreal as the care
doesn’t actually look like a shark.

2. The image of this shoe being worked on like a building shows that is
precisely made and is made with thought and care. It also shows that it’s
taken a long time to perfect and a lot of thought and designing has gone
into making it perfect. The building site also shows that a lot of people have
been involved in the making of the shoe. By having a crane and some heavy
machinery shows that the shoe is strong and is not going to break very
easily. This shoe is being sold as a fashion item and therefore is aimed at
teenagers and people in their early 20s.