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Presentación para Google Partners Connect Mayo 2016

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Presentación del curso 5 de 5 de Procomer sobre mercadeo digital. Costa Rica 4 de mayo 2016.

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Presentación para Google Partners Connect Mayo 2016

  1. 1. 10 Ways to Grow Your Business Online Frederick Vallaeys Google AdWords Evangelist
  2. 2. 1. Be found across Google 2. Give customers the right info to connect 3. Connect at the moments that matter 4. Use ad extensions to stand out 5. Build lasting relationships with GMB 6. Be found across the internet 7. Advertise when you need it most 8. Be found for product searches 9. Reconnect with prospects 10. Manage to your targets Agenda
  3. 3. 1. Be Found Across Google Connect directly with customers, whether they're looking for you on Google Search, or Maps. Google My Business
  4. 4. Complete Your Business Listing Google My Business
  5. 5. 30% 2. Make It Easy For Customers To Connect 50%Of consumers visit a store within a day of searching on a smartphone
  6. 6. Mobile Is Bigger Than Desktop More Google searches take place on mobile devices than on computers in the US Source: http://adwords.blogspot.com/2015/05/building-for-next-moment.html
  7. 7. Get More Phone Calls Ads designed to generate phone calls and where the advertiser bids for phone calls only. Our customers are increasingly calling us on their mobile devices to get an insurance quote. The great part about call- only ads is that they give us the ability to bid based on the value of a call so we can meet the specific ROI goals that we have set up for sales that come through the phone. Jason Johnson Marketing Director, Clearlink Insurance Source: http://adwords.blogspot.com/2015/02/charge-up-your-phones-with-call-only.html “ ” Call-Only Ads
  8. 8. Design For Mobile Responsive Design PlusNet saw time to conversion decreased 40% and 1000% increase in mobile conversions
  9. 9. Show Customers What To Expect Invite customers inside with a virtual tour of your business on Google Search, Google Maps and Google My Business. Google Business View
  10. 10. 3. Connect at the Moments That Matter With Adwords
  11. 11. Be Found On Search Pages AdWords Ads Ad Extensions • Call Extension • Sitelinks • Location Extension • Callout Extension
  12. 12. Different Ad Extensions Available 12 30% Boost in CTR 4. Use Ad Extensions To Stand Out Ad Extensions
  13. 13. Source: YouTube, April 2014 - http://www.youtube.com/yt/press/statistics.html Put a Face On Your Business “ ” 6B Hours watched Per Month If you feature yourself or company employees in the video, the trust factor is raised significantly. -Unbounce
  14. 14. 70% Of People Trust Online Reviews Posted By Other Consumers 5. Manage Reviews Source: Nielsen, 2009 - http://www.nielsen.com/us/en/insights/news/2009/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most.html Google My Business
  15. 15. 12 30%2 million publisher sites 6. Be Found Across The Internet Source: Comscore 2013 - https://support.google.com/adwords/answer/2404190 Google Display Network
  16. 16. 7. Advertise When You Need It Most
  17. 17. Change bids for a short duration when your ads run on tv or radio Connect Online and Offline Marketing AdWords Scripts
  18. 18. 12 30% 32% Of PPC clicks for retailers come from a product ad. 8. Be Found For Product Searches AdWords Product Ads
  19. 19. 12 30% 9. Reconnect With Your Prospects Customer Match and Remarketing
  20. 20. 1. Measurable, accountable, flexible 2. Insights around the clock 3. Stop, start, pause, test 10. Manage to Your Targets
  21. 21. Track Conversions AdWords lets you track conversions, making it easy to track the Return on Investment from buying online ads.
  22. 22. Track Phone Calls From AdWords Track Website Call Conversions to know when a click from AdWords leads to a call to a number on your site. Track Calls From Ads to know how many times users called when they saw your ad without going to your site.
  23. 23. Online marketing is a fast evolving industry. Agencies not only manage the execution, they also stay on top of industry news and are key players in turning tools into successful strategies. Partner With Your Agency
  24. 24. Thank You

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