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Deploying Web Scraping to Enforce Minimum Advertised Price (MAP)

This presentation shows the importance of Minimum Advertised Price (MAP) and various factors that to violations by channel partners and resellers. Finally, we describe how how web crawling can be used to monitor price, detect fraud and enforce MAP.

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Deploying Web Scraping to Enforce Minimum Advertised Price (MAP)

  1. 1. The important of Minimum Advertised Price (MAP)
  2. 2. When products are sold below the MAP, it create a wrong perception in the consumer’s mind which hinders sales of the actual product at the profitable price in the long term.
  3. 3. This usually happens via channel partners or resellers who sometimes offer heavily discounted products to attract customers and clear inventory.
  4. 4. MAP issue in the ecommerce market
  5. 5. The ecommerce market is especially notorious for such activities since sometimes ecommerce sites don’t directly show the product price, but ask the customers to add to the cart to reveal price in the checkout page.
  6. 6. This tactic allows them to circumvent the MAP enforcement as they are not advertising the price, just selling it.
  7. 7. A marketplace like Amazon might have several sellers and they would be fixing their own prices (which might be below the MAP).
  8. 8. Although the manufacturer can stop working with the reseller after identifying this, the effect of even a few unauthorized sellers listing your items below MAP might have a ripple effect on the entire market, even affecting authorized sellers.
  9. 9. Although the manufacturer can stop working with the reseller after identifying non-compliance, the effect of even a few unauthorized sellers listing your items below MAP might have a ripple effect on the entire market, even affecting authorized sellers.
  10. 10. Web crawling to enforce MAP
  11. 11. Scrape popular e- commerce websites to check prices Once you have the list of sites in which your products are available, a web crawling solution can be built to search the products and get the price from the target sites in ready-to-use format.
  12. 12. Extracting data from multiple sellers Even though a price is quoted beside an item listed in a website, on clicking a button (generally labeled as “show more prices”), you can also see prices by other sellers which might or might not be verified sellers of that e-commerce platforms.
  13. 13. Search and scrape top listings in price comparison sites Your products can also be searched by full name as well as closely matching words, to find the prices being quoted in these listings since they are viewed by thousands of people every day.
  14. 14. Identify ads/banners for prices Ad scraping and scrape banners from popular sites on a regular basis to make sure that none of your products are being advertised below the MAP.
  15. 15. A pioneer is custom and large-scale web data extraction. www.promptcloud.com | sales@promptcloud.com

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