Why Your Business Needs to Get Visual

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Communications and the way we digest information are going through nothing short of a sea change. The shift to the visual is evident everywhere we look, in all media. The time to get visual is now.

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Why Your Business Needs to Get Visual

  1. 1. Why Your Business Needs to Get Visual Copyright © 2013 re:DESIGN. All rights reserved.
  2. 2. Communications and the way we digest information are going through nothing short of a sea change. • The shift to the visual is evident everywhere we look, in all media. • Visual content is the perfect answer for our hurried schedules and busy, hyper-engaged lives. Copyright © 2013 re:DESIGN. All rights reserved.
  3. 3. 1 1 The online world revolves around visuals. Copyright © 2013 re:DESIGN. All rights reserved.
  4. 4. Visuals are social — they stimulate conversation and play well with today’s social platforms. • Facebook, Twitter, Google+ and even LinkedIn are becoming more visually-oriented. • Pinterest and Instagram are built entirely around visuals. Copyright © 2013 re:DESIGN. All rights reserved.
  5. 5. 1 2 Visuals get all the attention! Copyright © 2013 re:DESIGN. All rights reserved.
  6. 6. 1 3 only healthier. Copyright © 2013 re:DESIGN. All rights reserved.
  7. 7. Snackable content is quickly and easily understood. • Visual “sound bytes” are the perfect meal-on-the-go. • Visuals satisfy our short attention spans and distracted lives. Copyright © 2013 re:DESIGN. All rights reserved.
  8. 8. an desc th r e Textual DescriptioN: A closed plane curve consisting of all points at a given distance from a point within it called the center. h easier to uc it. It is m e ib Copyright © 2013 re:DESIGN. All rights reserved. ow a cir cl sh
  9. 9. We love to 1 4 share visuals! Copyright © 2013 re:DESIGN. All rights reserved.
  10. 10. “ “ A post that includes an album or picture receives 120-180% more engagement. Ekaterina Walter, Social Media Examiner Photos are twice as likely to be shared on Facebook as text-based posts. MandLoys.com Copyright © 2013 re:DESIGN. All rights reserved.
  11. 11. If people like what they see, they’ll be more likely to share your content, exposing your business to new markets. • The more sharing, the more engaging — and only good things can come from that. • Service this need to share and you are helping while you are promoting. A social good, marketing win-win. Copyright © 2013 re:DESIGN. All rights reserved.
  12. 12. 1 5 Visuals have the ability to shake us to our core. Copyright © 2013 re:DESIGN. All rights reserved.
  13. 13. Neurological studies prove that visuals light up those parts of our brains responsible for our deepest feelings. • They tap into our most primitive selves and inspire powerful emotions. • Trigger that and you’ve tapped into forming memories and bonds that last. Copyright © 2013 re:DESIGN. All rights reserved.
  14. 14. “ “ “ The brain processes visual information 60,000 times faster than text. 3M Corporation, 2001 65% 93% of communication is nonverbal. Psychologist Albert Mehrabian of the population are visual learners. Kranzler, 1999 Copyright © 2013 re:DESIGN. All rights reserved.
  15. 15. 1 6 Visuals are the gateway to deeper understanding. Copyright © 2013 re:DESIGN. All rights reserved.
  16. 16. Once someone is emotionally vested in your business, the broader story can be told. • You need to open the door before you can walk through it. • Visuals are not frivolous — they capture our attention and then point the way to more content. Copyright © 2013 re:DESIGN. All rights reserved.
  17. 17. 1 7 First impressions are the first step to lasting impressions. Copyright © 2013 re:DESIGN. All rights reserved.
  18. 18. Never underestimate the opinions formed in those first precious seconds. • Whether we want to admit it or not, we do judge a book by its cover. Copyright © 2013 re:DESIGN. All rights reserved.
  19. 19. 1 8 happy. Visuals make us Copyright © 2013 re:DESIGN. All rights reserved.
  20. 20. The same way people are naturally attracted to beauty and positivity, we are also attracted to visuals. • They excite us, they inspire us, they soothe us, and they engage us. • We pay attention to them, believe them, and remember them. Copyright © 2013 re:DESIGN. All rights reserved.
  21. 21. 1 9 Visuals make us do stuff. Copyright © 2013 re:DESIGN. All rights reserved.
  22. 22. 1 10 Visuals are… visible. Copyright © 2013 re:DESIGN. All rights reserved.
  23. 23. Visuals can be easily seen and understood on small screens, which make up more and more of our digital interactions. • Reading is especially difficult on mobile devices. • Visuals are the perfect solution for communicating quickly and viscerally. Copyright © 2013 re:DESIGN. All rights reserved.
  24. 24. 1 11 Visuals are universal. Copyright © 2013 re:DESIGN. All rights reserved.
  25. 25. United States Paraguay Guam This visual means good times in any language. Copyright © 2013 re:DESIGN. All rights reserved.
  26. 26. 1 12 Visuals show us the way. Copyright © 2013 re:DESIGN. All rights reserved.
  27. 27. Make Your Business CreatingSing of distinction brands by intersecting business with With Design design strategies that reach, engage PAUL BIEDERMANN, Creative Director/Owner and inspire people to action. www.redesign2.com | redesign2@optimum.net Copyright © 2013 re:DESIGN. All rights reserved. Photos courtesy of Stock.xchng, iStock and Michel Roy/Creative Commons.

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