1. Say
I don’t know
what to do
Where can I find
a job?
No experience,
only knowledge
I don’t know the
market
Is my degree
enough?
What about my
other skills?
If I don’t find a
job what to do ?
Where can I get
some help or
advice?
4. Think
No good definition
of his personal
situation
No idea how to
solve the problem
No real knowledge
of opportunities
No real knowledge
of the market
6. Student
(finishing his
studies)
know what to do
after he gets his
degree
Disoriented /
lack of
motivation /
afraid /
unsecured
Problem statement
Stakeholder Need Insight