Pawan Tripathi is a digital marketing trainer who has conducted over 30 workshops for 1100 learners. Upcoming workshops will be held in Indore in May, June, July, and August 2019. The document discusses digital marketing topics like SEO, SEM, social media marketing, and the skills and career options in digital marketing such as content writer, social media marketer, and digital strategist. It also lists 15+ career options in digital marketing and notes opportunities for work from home.

2. SchoolofInternet Learning
Integrated Platform For Experts, Trainers & Learners
OUR SPONSORS FOR THIS WORKSHOP

4. • Consult 50+ Local business & Start-up
• 30+ Workshops
• 1100+ Learners Empowered
Pawan Tripathi
Digital marketing Training & Consulting
KNOW YOUR TRAINER

5. RECENT ACTIVITIES

6. 05 May 2019, Sunday at SVIM Indore

7. 10th 11th & 12th May 2019, Bhartiya Gyanpeeth,Ujjain

8. 29ND June 2019, Indore

9. 27 July 2019, Indore

10. 10th August 2019, Indore

11. Digital Marketing For
Business
&
Career Growth
By Pawan Tripathi

12. Internet is today’s Economy

15. WhatisDigital
Marketing?
Internet marketing, or online
marketing, refers to the promotion of
goods and services on the internet. The
online world acts as a medium to
communicate messages that a business
drafts for its audience. Online
marketing is also synonymous with
online advertising.
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17. Inbound marketing is a marketing methodology

18. 1.SEO
• This refers to increasing the visibility of a website, its content or the words within
the content such that they appear in search results.

20. 2.SEMSearchEngineMarketing
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21. Social
Media
websites and applications that enable users
to create and share content or to participate
in social networking.

22. WhatisSocial
media
Marketing?
▪“ Using the Potential of Social
Media Platforms to leverage
value for your Brand Or
business.”

23. SocialMedia
Platforms
Classifications
Social Publishing Social Networking
Photo based Social
Networking
Blog,YouTube
LinkedIn,Twitter,
Facebook
Pinterest, Snapchat,
Instagram

24. What aspect of digital marketing should I learn?
How do I evaluate my skill set for various roles?
▪ Process Oriented
▪ Technology oriented
Digital
Marketing
• SEO
• SEM
• Google Analytics
• Automation
(Task that does not
required Content
synergy)
Creative & love to visualize
• Content strategy
• Liner for email
• Campaign Ideas
▪ Creative Oriented
• Content Writer
• Social Media
Marketer
• Copy Writer
Coder, and
Developers
▪ Management oriented
Experience candidates
who want to switch the
career to Digital.
• Digital Strategist
• Mid level Manager

26. Musthave
Thingsfor
Businesses
▪Responsive Website
▪Google my Business
▪Local SEO
▪Social media Presence

27. Musthave
Thingsfor
Professionals
▪An Updated well optimised
Active LinkedIn Profile

28. Upcoming
Opportunities
Jobs and salary
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29. *Data from NASSCOM and UIDAI reports
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30. *Data from NASSCOM and UIDAI reports
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31. TrainedTalentwillbepivotalforDigitalTransformation

32. 15+ Career
Options for
You

33. 15+ Career
1. Web Content Manager
2. Online Reputation Manager
3. Online Entrepreneur
4. Online Lead Manager
5. Digital Account Manager
6. Web Analytics Executive
7. Marketplace Manager
8. Online Advertising Specialist
9. Ecommerce Specialist
10. Digital Campaign
Planner
11. Social Media Marketer
12. Ad words Specialist
13. Email Marketer
14. Affiliate Marketer
15. Media Specialist
16. Online PR
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35. MUMBAI

36. Bangalore

37. Hyderabad

38. Delhi

39. Work As a Freelancer

40. Work From Home For Housewives & Students

41. Blogger
Influencer
Youtuber