Color psychology | Digital Branding
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Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colours can also enhance the effectiveness of placebos. For example, red or orange pills are generally used as stimulants.
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Color psychology | Digital Branding
- 1. BRANDING & COLOUR PSYCHOLOGY : USED BY BRANDS Presented by Pawan Tripathi
- 3. Outline • Basics of branding and colors • Color psychology • Canva for graphics
- 5. 01. Red – For Danger, Passion, Excitement & Energy Tips for use: Because red has such powerful meanings, it is perhaps best used with discretion. But, if other brands are avoiding red, it may be a great way to stand out from the crowd.
- 6. 02. Orange – Fresh, Youthful, Creative & Adventurous Tips for use: Because orange is associated with fun and vibrancy is well suited to youthful, energetic brands and best avoided for luxury, traditional or serious brands.
- 7. 03. Yellow – Optimistic, Cheerful, Playful & Happy Tips for use: Some shades of yellow can look cheap—although this may suit your brand image. So yellow is a great example of when to research consumer reaction to color appropriateness and make sure it is the right color for your product. Make sure to use good design if you want to avoid any feeling of cheapness.
- 8. 04. Green – Natural, Vitality, Prestige & Wealth Tips for use: Pick your shade of green carefully as brighter, lighter greens indicate growth, vitality and renewal; while darker, richer greens represent prestige, wealth and abundance.
- 9. 05. Blue – Communicative, Trustworthy, Calming & Depressed • Tips for use: Blue runs the gamut from corporate and dependable, to calming and tranquil, to feeling down in the dumps. So just like green, choose your shade wisely. Or even avoid it altogether if it’s a popular color in your market segment
- 10. 06. Purple – Royalty, Majesty, Spiritual & Mysterious • Tips for use: Purple is best used for targeting a female audience as research suggests that while women list purple as a top-tier color, it doesn’t even rank for men. Overall, purple is not a common color for branding and in fact, Cadbury is the only purple brand in the Forbes list of the 100 most valuable brands from 2014.
- 11. 07. Brown – Organic, Wholesome, Simple & Honest • Tips: Use caution with brown as it can remind people of dirt. On the other hand it’s also great to cover up dirt if the product you’re branding has anything to do with soil, dirt or mud.
- 12. 08. Pink – Feminine, Sentimental, Romantic & Exciting • Tips for use: Identify the mood and feeling you want to muster and choose your pink accordingly. Don’t shy away from using pink for genderless brands (like T-Mobile does) as you may be targeting personality or gen-Y rather than gender.
- 13. 09. Black – Sophisticated, Formal, Luxurious & Sorrowful • Tips for use: Contrast a bright color against black; use gold foil for touch of luxe; or combine it with white for a bold and simple statement. Think about texture and how matte or glossy black might change the message of your brand.
- 14. 10. White – Purity, Simplicity, Innocence & Minimalism • Tips for use: It is difficult to inject personality into your brand when using white, so make sure your brand personality is about simplicity, purity, and transparency.