The document discusses key considerations for marketers regarding social media. It notes that customers are having public conversations about brands and that marketers are no longer in full control of their brand reputation. It addresses issues like privacy protection of customer information, content sharing and copyright on social networks, and the importance of terms of use and privacy policies. The document advocates constant review of policies to address legal developments and cautions marketers to select lawyers with expertise in both law and social media.
4. Paul Jacobson
Web and digital media lawyer
paulj@jacobson.co.za
webtechlaw.com
facebook.webtechlaw.com
friendfeed.com/webtechlaw
@pauljacobson
Wednesday 29 July 2009
39. Categories of
“personal
information”
The draft bill distinguishes
between ordinary personal
information and more sensitive
personal information.
Wednesday 29 July 2009
40. Data Protection
• Ensure the personal information collected is
“complete, not misleading, up to date and accurate”;
• Secure integrity of personal information against risk of
loss or damage;
• Protect against unlawful or unauthorised access or
processing;
• Identify reasonably foreseeable internal and external
risks;
• Generally accepted infosec practices and procedures
* Principle 6: draft POPIA
Wednesday 29 July 2009
57. Paul Jacobson
Web and digital media lawyer
paulj@jacobson.co.za
webtechlaw.com
facebook.webtechlaw.com
friendfeed.com/webtechlaw
@pauljacobson
Wednesday 29 July 2009