Marketing on the social Web - Marketing Legislation Conference

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I gave this presentation at the Marketing Legislation Conference in Rosebank on 29 July 2009. It addresses some of the issues marketers should be aware of when marketing on the social Web.

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Marketing on the social Web - Marketing Legislation Conference

  1. Marketing on the social Web Wednesday 29 July 2009
  2. Marketing on the social Web What marketing types need to know ... Wednesday 29 July 2009
  3. About me Wednesday 29 July 2009
  4. Paul Jacobson Web and digital media lawyer paulj@jacobson.co.za webtechlaw.com facebook.webtechlaw.com friendfeed.com/webtechlaw @pauljacobson Wednesday 29 July 2009
  5. social media focus Wednesday 29 July 2009
  6. The Web has changed Wednesday 29 July 2009
  7. Its about being social ... Wednesday 29 July 2009
  8. ... i n the dig ita l age ... Wednesday 29 July 2009
  9. Here are a few things for you to think about ... Wednesday 29 July 2009
  10. Reputation Wednesday 29 July 2009
  11. Freedom of expression can be liberating Wednesday 29 July 2009
  12. Wednesday 29 July 2009
  13. Social media = expression Wednesday 29 July 2009
  14. Your customers are having conversations about your brand You are not in control of your brand Wednesday 29 July 2009
  15. customers have new tools and a longer reach Wednesday 29 July 2009
  16. 09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0 Wednesday 29 July 2009
  17. Brüno Wednesday 29 July 2009
  18. ... and so on ... the network effect in social media Wednesday 29 July 2009
  19. You suck! Wednesday 29 July 2009
  20. New(ish) buzzwords brandsquatting Cybersquatting (domain names) typosquatting Wednesday 29 July 2009
  21. Getting the community involved Wednesday 29 July 2009
  22. ... it can be a gamble ... Wednesday 29 July 2009
  23. You might also be amazed ... Wednesday 29 July 2009
  24. Take precautions Wednesday 29 July 2009
  25. Content Wednesday 29 July 2009
  26. Customers want to consume content on their terms Wednesday 29 July 2009
  27. The problem is that © ≠ sharing Wednesday 29 July 2009
  28. How can you facilitate access to content? Wednesday 29 July 2009
  29. There are a couple options Wednesday 29 July 2009
  30. Wednesday 29 July 2009
  31. Wednesday 29 July 2009
  32. Wednesday 29 July 2009
  33. Wednesday 29 July 2009
  34. Wednesday 29 July 2009
  35. Protection of personal information a few general comments ... Wednesday 29 July 2009
  36. Wednesday 29 July 2009
  37. Existing law • Bill of Rights (Chapter 32) • Consumer Protection Act • PAIA • ECT Act • RICA Wednesday 29 July 2009
  38. “POPIA” Wednesday 29 July 2009
  39. Categories of “personal information” The draft bill distinguishes between ordinary personal information and more sensitive personal information. Wednesday 29 July 2009
  40. Data Protection • Ensure the personal information collected is “complete, not misleading, up to date and accurate”; • Secure integrity of personal information against risk of loss or damage; • Protect against unlawful or unauthorised access or processing; • Identify reasonably foreseeable internal and external risks; • Generally accepted infosec practices and procedures * Principle 6: draft POPIA Wednesday 29 July 2009
  41. Privacy policy Wednesday 29 July 2009
  42. Wednesday 29 July 2009
  43. Implementation Wednesday 29 July 2009
  44. Terms of use Don’t forget details like jurisdiction, choice of law and ECT Act compliance Wednesday 29 July 2009
  45. Constant review to ensure that they are in keeping with new developments Wednesday 29 July 2009
  46. Case study Wednesday 29 July 2009
  47. Wednesday 29 July 2009
  48. Bad ... Wednesday 29 July 2009
  49. Wednesday 29 July 2009
  50. Better ... Wednesday 29 July 2009
  51. Wednesday 29 July 2009
  52. Downright impressive ... Wednesday 29 July 2009
  53. Pick your lawyer carefully ... seriously! Wednesday 29 July 2009
  54. Any lawyer just won’t do Wednesday 29 July 2009
  55. You have to understand social media Wednesday 29 July 2009
  56. Thank you! Wednesday 29 July 2009
  57. Paul Jacobson Web and digital media lawyer paulj@jacobson.co.za webtechlaw.com facebook.webtechlaw.com friendfeed.com/webtechlaw @pauljacobson Wednesday 29 July 2009

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