Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Creando Un Blog
Next
Download to read offline and view in fullscreen.

3

Share

Download to read offline

Social media: Legal and business challenges

Download to read offline

This is a presentation for the IT Governance Forum which ran between 24 and 27 November 2009. My goal was to highlight concrete risks that social media poses and some of the ways to address those risks.

Related Books

Free with a 30 day trial from Scribd

See all

Social media: Legal and business challenges

  1. 1. Social media
  2. 2. Social media Legal and business challenges
  3. 3. “A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter— and getting smarter faster than most companies.” The Cluetrain Manifesto (2000) @ cluetrain.com
  4. 4. The Web has changed
  5. 5. Its about being social ...
  6. 6. ... in th e dig ita la ge ...
  7. 7. ... and increasingly in realtime.
  8. 8. The social Web is not just about being shiny happy people ...
  9. 9. Your customers are having conversations about you Are you even part of that conversation?
  10. 10. customers have new tools and a longer reach
  11. 11. customers have new tools and a longer reach
  12. 12. ... and so on ... the network effect in social media
  13. 13. You suck! ?!
  14. 14. Social media = expression
  15. 15. Freedom of expression can be liberating
  16. 16. Do you have control over the conversation?
  17. 17. 09-f9-11-02-9d-74-e3-5b-d8-41-56- c5-63-56-88-c0 http://bit.ly/diggcodestory
  18. 18. Getting the community involved
  19. 19. ... it can be a gamble ...
  20. 20. You might also be amazed ...
  21. 21. Are your employees using ...
  22. 22. Are your employees using ...
  23. 23. You have to understand social media Sensitive information being disclosed?
  24. 24. New(ish) buzzwords brandsquatting Cybersquatting (domain names) typosquatting
  25. 25. Manage your content licensing process
  26. 26. The problem is that © ≠ sharing
  27. 27. There are a couple options
  28. 28. Existing law Bill of Rights (Chapter 32) Consumer Protection Act PAIA ECT Act RICA
  29. 29. “POPIA”
  30. 30. Informed consent!
  31. 31. Categories of “personal information” Ordinary personal information versus special personal information.
  32. 32. Data Protection Ensure the personal information collected is “complete, not misleading, up to date and accurate”; Secure integrity of personal information against risk of loss or damage; Protect against unlawful or unauthorised access or processing; Identify reasonably foreseeable internal and external risks; Generally accepted infosec practices and procedures * Principle 6: draft POPIA
  33. 33. When employees go astray
  34. 34. Building on your success ...
  35. 35. or building their own platforms with your tools
  36. 36. Potential impact?
  37. 37. Restraint of trade Reasonableness requirements Enforceable Potentially costly Set precedents
  38. 38. Stay in the loop
  39. 39. Remember its all about relationships
  40. 40. Build better legal frameworks
  41. 41. Terms of use Don’t forget details like jurisdiction, choice of law and ECT Act compliance webtechlaw.com/anatomy- website-terms-use
  42. 42. Ongoing review to ensure terms address new developments
  43. 43. Privacy policy
  44. 44. Thank you!
  45. 45. Paul Jacobson Web and digital media lawyer paulj@jacobson.co.za webtechlaw.com facebook.webtechlaw.com @webtechlaw.com
  • almeradionaldo

    Aug. 3, 2019
  • ghamry

    Dec. 25, 2009
  • kochrobert

    Dec. 3, 2009

This is a presentation for the IT Governance Forum which ran between 24 and 27 November 2009. My goal was to highlight concrete risks that social media poses and some of the ways to address those risks.

Views

Total views

1,118

On Slideshare

0

From embeds

0

Number of embeds

45

Actions

Downloads

57

Shares

0

Comments

0

Likes

3

×