17. SMB Challenges
• I’m not that technical
• I don’t have time for marketing
• I don’t have a dedicated staff for
marketing
• I have no idea where to start
• I don’t have much budget for
marketing
19. Why It Will Work for You
• I know outbound marketing
won’t work
• I have professional and
personal goals
• I need increased revenue to
meet those goals
20. • Driving leads and customer
creation for Small Businesses
for five years
• 6000 customers and 41 countries
• 97.6% customer retention rate
• $65 Million in Venture Capital
– (from Sequoia, Google Ventures & SFDC)
• #2 & #33 on Inc.500, #8 on
Deloitte
22. Tip #1: Create and Use a Call to Action
• Make it easy to find on your web page
and use at least 2 CTAs per page
• Don’t neglect 96% of your website traffic
22
23. Tip #2: Leverage Social Media
• “Cocktail party rule” – no one wants to
listen to someone talk about themselves
24. Tip #3: Blog Your Way to
Customers
• Blogging is an excellent tool for sharing
your knowledge with potential customers
31. Traffic is great, but what about leads?
Lead increase for companies starting with 1-5 leads per month
Number of leads each month
(based on overall % change)
90
80
70
60
50
40
30
20
10
0
3 4 5 6 7 8 9 10 11 12 13 14 15
32. What We’re Trying to Say is…
You just need the right advice and
the right software
32
34. Are you a good fit for HubSpot?
1 A Live Website to Optimize & Basic Computer Skills
Concept of a Lead or a website with an
2 Ecommerce Shopping Cart
3 Commitment to Inbound Marketing Methodology
4 2-5 hours per week for a full 12 months
5
4 $4,000 to $10,000 Annual Marketing Budget
35. December Quick Start Offer
Sign up with HubSpot by Tuesday, December 22nd
to receive the “Quick Start” package
• Preloaded keyword tool with 300
search terms identified
• 3 blog articles sourced from a
professional copywriter
• Creation & deployment of your
first email send to prospects
