1. 7 HABITS OF HIGHLY
EFFECTIVE WEBSITES
Herb Jones & Drew Allen
#OPinar

2. ONLINE POTENTIAL IS THE ONLY MARKETING
AGENCY IN NORTH FLORIDA THAT FOCUSES
EXCLUSIVELY ON INTERNET BASED SALES AND
GROWTH. WE INCREASE WEBSITE TRAFFIC,
BRAND RECOGNITION AND MOST
IMPORTANTLY YOUR BOTTOM LINE.
#OPinar

3. WHO IS DREW ALLEN?
I’m pictured (on the left).
I’m 30 years old.
I just married a hot CPA.
I love helping people use the web
better.
Talk to me:
@drewplaysdrums
drew@online-potential.com
#OPinar

4. “If you want to be
successful, find
someone who has
achieved the results
you want and copy
what they do and
you'll achieve the
same results.”
- Tony Robbins
(Possibly stolen from Matt Foley)
Photo: Randy Stewart
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5. Image Credit
IT’S NOT ALWAYS THAT SIMPLE.
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6. IT’S STILL
A GOOD
PLACE TO
START.
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7. BEGIN
WITH THE
END IN
MIND.
Determine the Purpose of your Website.

8. HIGHLY
EFFECTIVE
WEBSITES HAVE
A CLEAR AND
OBVIOUS
PURPOSE.
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15. HOMEWORK
Write down the 3 things you’d want a
person to do when they visit your
website, in order of importance.
Now you can focus (only) on how to best set up your website
for those things to happen.
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16. PUT FIRST
THINGS
FIRST:
Make sure your website is visitor-friendly.

17. HIGHLY EFFECTIVE
WEBSITES ARE
EASY TO
NAVIGATE AND
UNDERSTAND.
They just work.
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18. DESIGN IS STILL
IMPORTANT, BUT...
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19. WHAT IF THIS CAR HAD NO DOORS?
IMAGE CREDIT

20. FUNCTION
>
FORM
IMAGE CREDIT

21. WHERE DO YOU CLICK?

22. MOBILE FRIENDLY
AVOIDING FLASH
SEARCH ENGINE FRIENDLY
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23. HOMEWORK
Access your website from 3 different
mobile phones.
Is it easy to navigate?
Easy to read through?
How hard is it to do any of your goals from Habit 1?
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24. SYNERGIZE
(AND
SUPERCHARGE
YOUR Grab their attention, and DON’T LET GO!
CONTENT)
Image Credit

25. HIGHLY EFFECTIVE
WEBSITES ARE
WRITTEN WELL TO BE
ENTERTAINING,
INFORMATIVE, AND
IMPACTFUL TO YOUR
READERS.
Seriously.
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26. WHICH WOULD YOU CLICK?
“our new blog post is great. we loved it, hope
you will to!”
OR
“20 MINDBLOWING ideas you can steal from
pizzas!”
< Not a hint. Ok, maybe it is.
#OPinar

27. LEVERAGE YOUR
EXPERTISE.
THERE IS NO “I” IN
TEAM.
DEFENSE WINS
CHAMPIONSHIPS.
Wait, what?
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28. HOMEWORK
A. Spellcheck and proofread every tweet,
email, blog post, and facebook update you
write.
B. Read some of your blog posts. Were
they entertaining to you? Like, really
entertaining?
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29. SEEK FIRST TO UNDERSTAND
(YOUR CUSTOMERS),
THEN TO BE UNDERSTOOD.
Listen to your customers.
Image Credit

30. HIGHLY EFFECTIVE
WEBSITES ARE WELL
EQUIPPED TO VIEW
AND RESEARCH THE
ACTIONS AND
INTENTS OF THEIR
VISITORS.
#OPinar

31. AN
A
LYT
ICS.
It’s “Analytics.”
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32. WHAT ARE YOUR
VISITORS SEARCHING
FOR?
WHAT ARE THEY
READING?
WHAT ARE THEY NOT
READING?
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33. TWO MORE WORDS.
SIR. VEYS.
OK, ONE WORD.
SURVEYS.
When did you last have any customers fill
out any surveys on your products or
services?
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34. HOMEWORK
A. Install Google Analytics on your
website.
B. Send a survey to your past customers
or email list about your website
specifically.
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35. BE PROACTIVE:
TAKE RESPONSIBILITY,
TAKE OWNERSHIP.
Make your website about real people.

36. HIGHLY EFFECTIVE
WEBSITES HAVE
BRANDS AND
BIOGRAPHIES,
NAMES AND FACES.
THEY TELL STORIES.
Because everyone loves a good story.
#OPinar

37. FACEBOOK
Photo Credit

38. AMAZON
Photo Credit

39. APPLE
Photo Credit

40. KFC

41. MCDONALD’S
Photo Credit

44. HOMEWORK
Revamp your “About Us” page.
Include a real name, a real face, and some
actual history about how your company
first got started.
#OPinar

45. THINK WIN-WIN
Be generous. Just be generous.

46. HIGHLY EFFECTIVE
WEBSITES ARE OFTEN
CHARITABLE AND
ARE ALWAYS
RESOURCE-DRIVEN.
Karma’s a beach. Seriously. Enjoy it.
#OPinar

47. CHARITY
Sponsor Local Events.
Indiegogo & Kickstarter
Host a Fundraiser Event
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48. RESOURCITY
Publish Guides
Mine Your Data
Host an Industry Forum
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49. HOMEWORK
A. Write 400 words about your favorite
charity or non-profit organization.
Donate significantly to it.
B. Write 400 words (or more) on where
you think your business niche is headed
in 2013 and beyond.
#OPinar

50. Photo Credit
SHARPEN THE
(SOCIAL) SAW
Integrate Social Media into your website.

51. HIGHLY EFFECTIVE
WEBSITES USE
SOCIAL MEDIA TO
ALLOW VISITORS TO
ENGAGE WITH THEIR
WEBSITE AND THE
CONTENT ON IT,
QUICKLY AND EASILY.
#OPinar

52. ACCORDING TO A
RECENT STUDY, THE
AVERAGE PERSON
SPENDS 3 HOURS
EVERY DAY ON
SOCIAL MEDIA.
They may as well be seeing
your content.
Or going outside. They should really go outside.
#OPinar

53. SOCIAL MEDIA
Facebook Comments
Google+ Authorship
Twitter Stream
Pinnable Images
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54. HOMEWORK
A. Make a Google+ Business Page.
B. Add a Like button to your blog posts.
C. Start actually using Pinterest.
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55. A WEBSITE IS BEST
OPTIMIZED FOR
SEARCH ENGINES
WHEN IT’S BEST
OPTIMIZED PERIOD.
And that’s what we do best.
#OPinar

56. ANY
QUESTIONS?
#OPinar
www.gainesville-marketing.com
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