Building Your Personal (Legal) Brand - Some Thoughts for Law Students and Others - Professor Daniel Martin Katz

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Building Your Personal (Legal) Brand - Some Thoughts for Law Students and Others - Professor Daniel Martin Katz

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Building Your Personal (Legal) Brand - Some Thoughts for Law Students and Others - Professor Daniel Martin Katz

  1. 1. Building Your Personal (Legal) Brand some thoughts for law students and others professor daniel martin katz blog | ComputationalLegalStudies.com corp | LexPredict.com page | DanielMartinKatz.com edu | chicago kent college of law
  2. 2. Your Business of Law Challenge Part I:
  3. 3. if you are a prosecutor or public defender then someone like this is your 
 client development officer
  4. 4. but for most of you …
 for at least some part of your career you will be in the private sector
  5. 5. Therefore, many of you 
 have a business challenge
  6. 6. How are you going to convert the expertise that you are developing in your legal education into $ ? #ShowMeTheMoney
  7. 7. How are you going to develop a (plausible) working plan regarding how to navigate your career as it unfolds ?
  8. 8. This challenge remains even if you go inside a firm …
  9. 9. Because law is a business
  10. 10. So you need to better understand where do firms get clients?
  11. 11. And why do clients hire law firms?
  12. 12. why do we have law firms? (in other words what do they solve for …)
  13. 13. The Consumer (client) always faces the decision of 
 make (DIY) versus buy
  14. 14. Help Solve the Peak Load Problem Law Firms
  15. 15. Provide High Value but Rarely Utilized or Hard to Acquire Expertise Law Firms
  16. 16. Provide High Value but Rarely Utilized or Hard to Acquire Expertise Law Firms see this article for more on law firm economics
  17. 17. Without sufficient volume it is not sensible to make but rather to buy …
  18. 18. Over the long term, you need a way to attract + retain clients …
  19. 19. Because despite whatever you are told clients = job security
  20. 20. Don’t Kill the Messenger Part II:
  21. 21. How are you going to develop a working plan of attack as to where you want to go as your career unfolds ?
  22. 22. “I don’t want to think about this” “I am just not sure yet what I want to do … ” People have told me: “I just want to keep my head down and focus on grades, etc.… ”
  23. 23. “He is being too negative” “He is crushing my dreams” People have gotten upset: “What does he know …”
  24. 24. But I hope you will agree that it is a fair question
  25. 25. And again the question is this: How can you convert your expertise into a job or a stream of clients sufficient to support yourself (thrive)?
  26. 26. In part, this course is designed to help you develop a better answer to this and related #BusinessOfLaw questions
  27. 27. Try to Develop Your Own Personal Business Plan (no P&L required)
  28. 28. (1) plan needs to be plausible #HelpMeHelpYou
  29. 29. Dream Big … but also aim for a reasonable starting place
  30. 30. (2) Not Mandatory that you stick to this plan (just need a north star) (pivot / adapt from there)
  31. 31. (3) Plan Needs to be genuine / authentic and display real enthusiasm for something
  32. 32. There is No Gold Watch Part III:
  33. 33. 1Job ?
  34. 34. 1Job ? ~ 7Jobs (you might have 7 jobs)
  35. 35. Implication is you need to build your personal brand
  36. 36. for the balance of your career…
  37. 37. for the balance of your career… auditioning for the next job while in your current job
  38. 38. There is a tension with your employer …
  39. 39. Go develop business …
  40. 40. Go develop business … But do not do anything different
  41. 41. Go develop business … Do not do anything that gives you a bigger brand than us …
  42. 42. Again, there is a tension with your employer …
  43. 43. Some of why they hired you (even found you in the first place) is because of your brand
  44. 44. Important to walk in the door with media assets that are portable …
  45. 45. You can take it with you when you leave … (and you are going to leave) …
  46. 46. toward a personal media strategy Part IV:
  47. 47. Universities, Academics and Students are (in part) Media Companies
  48. 48. How do you 
 research someone?
  49. 49. Turns out it is the same way someone researches you … Spoiler Alert:
  50. 50. but your 15 minutes (likely) lives in the long tail available at 50 Mbps
  51. 51. Portfolios Resumes> observable evidence noisy signaling
  52. 52. Some of my former MSU folks
  53. 53. http://www.chasehertel.com/
  54. 54. http://www.amanismathers.com/
  55. 55. http://about.me/ karenfrancismcwhite
  56. 56. http://www.andyninh.com/
  57. 57. http://briancpike.com/
  58. 58. http://patellis.wordpress.com/
  59. 59. while at my former employer
  60. 60. some of placements for my students
  61. 61. It is a big world with lots of folks needing a way to stick out
  62. 62. For what do you stand?
  63. 63. What Story Do You Want to Tell?
  64. 64. Think Carefully about needs in Your Market(s) …
  65. 65. https://westaway.co/
  66. 66. I Love Kyle’s Story …
  67. 67. Kyle Westaway - Breaking into New Markets https://vimeo.com/60855326 (Watch This)
  68. 68. Think Carefully about needs in Your Market(s) … (or emerging markets for law)
  69. 69. (a quick word on emerging markets for law) how does one establish they are a ‘great’ lawyer on some topic?
  70. 70. (a quick word on emerging markets for law) how does one establish they are a ‘great’ lawyer on some topic? figure out who is judging and how they are judging…
  71. 71. (a quick word on emerging markets for law) Data Breach, Crypto/Blockchain, Future of Work, Big Data+Privacy, etc. Drones, Internet of Things, CyberSecurity, 3D Printing, Driverless Cars, Augmented Reality,
  72. 72. (does not have to be emerging markets) interesting developments in tax law seven legal mistakes that Startups make updates in labor / employment
  73. 73. danielmartinkatz.com #PracticeWhatYouPreach
  74. 74. {What are your 3 things} Here is my 3 things — Daniel Martin Katz { Scientist, Technologist, Law Professor } An Exercise: The 140 Character Version Here is my 140 characters— Prof. Daniel Martin Katz + Prof. Mike Bommarito Helping Invent the Future of the Legal Industry = 
 #Law+#STEM+#Design+#Entrepreneurship
  75. 75. channels of distribution Part V:
  76. 76. (1) LinkedIn (2) Twitter (3) Personal Webpage 
 (4) Facebook Page (5) Blog with relevant content (6) Video Content (7) Slideshare (8) Pinterest / Instagram Distribution Channels (make it professional or at least not unprofessional)
  77. 77. Probably 3 most important: (3) Blog/PersonalSite (2) Twitter (1) LinkedIn
  78. 78. Need a LinkedIn Page ASAP https://www.americanbar.org/content/newsletter/publications/ law_practice_today_home/lpt-archives/november13/a-linkedin-marketing-plan.html/ make sure you are broadcasting what you want to broadcast
  79. 79. Join up with Twitter as well https://twitter.com/briancpike/status/621725034986479617 http://briancpike.com/
  80. 80. Join up with Twitter as well http://abovethelaw.com/2016/08/survey-majority-of-americans- likely-to-hire-a-lawyer-whos-active-on-social-media/
  81. 81. Build a Personal Webpage No Coding Required http://www.squarespace.com/ http://www.wix.com/
  82. 82. communities + networks Part VI:
  83. 83. Find and Join Relevant Communities (Virtual + Physical)
  84. 84. www.meetup.com/Chicago-Legal-Innovation-and-Technology-Meetup/ this is one from my area of the world
  85. 85. connect with relevant parts of bar associations, etc. 
 (again from my slice of the world)
  86. 86. Leverage the Alumni Network (Both your law school and undergrad)
  87. 87. GOAL: 25 Coffees over next 6 months… learning more from folks … http://www.forbes.com/sites/lizryan/ 2015/01/31/how-to-arrange-a- networking-coffee/#215d412f51a9
  88. 88. Final Thoughts
  89. 89. (1) Stand for Something if you stand for everything you stand for nothing
  90. 90. (1) Stand for Something (2) Find Your Voice show folks why you are interesting if you stand for everything you stand for nothing
  91. 91. (1) Stand for Something (2) Find Your Voice show folks why you are interesting if you stand for everything you stand for nothing (3) Increase Distribution Channels you are not in the witness protection program
  92. 92. Be Patient + Play Long Game (1) Stand for Something (2) Find Your Voice show folks why you are interesting if you stand for everything you stand for nothing (3) Increase Distribution Channels (4) you are not in the witness protection program SEO, Brand is developed over the long haul
  93. 93. Additional Suggested Resources: John Chisholm, Unleash Your Inner Company: Use Passion and Perseverance to Build Your Ideal Business Reid Hoffman & Ben Casnocha, The Start‐Up of You
  94. 94. Additional Suggested Resources: https://www.youtube.com/watch?v=d7T4RKvZo_U https://www.youtube.com/watch?v=e2X54ALRkZg
  95. 95. Daniel Martin Katz @ computational computationallegalstudies.com lexpredict.com danielmartinkatz.com illinois tech - chicago kent college of law@

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