Advantages Of Sunglasses For Men

Advantages Of Sunglasses For Men
Cheap Designer Sunglasses for Men
"Turn your face to the sun and the shadows fall behind you."
Sunglasses are always once of the major areas wherein almost everyone wants to invest in because
sunglasses come with a huge number of benefits. They are not just the style statements but they do
have many advantages as well. As the condition of the environment is getting deteriorated with
every next day, experts suggest wearing sunglasses, especially in summers to protect the eyes
against the harmful rays.
Sunglasses cannot only just be regarded as one of the fashion accessories, they are successful in
offering a defence against Ultraviolet (UV) Rays that can cause short and long–term eye damage
including cataracts, age–related muscular degeneration and other sun–related eye diseases.
Experts warn people about the damage which the sun can cause. We try so many things on our skin,
creams, clothes, etc. to keep it safe from coming into contact with the rays of the sun. It is the time
to realise that as your skin needs protection, your eyes too need the sense of care from the sun. No
matter where you are, whether you are relaxing on the beach or going for a drive or a bike ride, and
even during those walks. It is very important to wear sunglasses. They are critical in keeping your
eyes safe from the harmful UV Rays and along with it, they also protect the delicate skin
surrounding your eyes. In addition to this, sunglasses reduce the glare caused by the sun, which
prevents the eyes
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Operations Strategy Of Lenscrafters
LensCrafters was founded in 1983 by Dean Butler and today LensCrafters is the largest optical retail
brand in North America in term of sales. LensCrafters has a total of 1,219 stores, 1,013 in North
America and 206 stores in China and Hong Kong. Their headquarters is located in Mason Ohio and
is owned by Luxottica Group which is an Italian company that is the largest eye ware company in
the world. Luxottica makes or licenses many expensive designer eye ware. LensCrafters provide
expert care at every store that's helps provide their clients find the right lens and the perfect fit.
LensCrafters operating strategy, competitive advantage, and ability to keep incorporating new
technology while maintaining or exceeding in quality standards ... Show more content on
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With a first–hand experience with the customer, LensCrafters can understand what the customer
wants and needs. A customer cannot get this experience ordering glasses online. With the onsite lab,
and depending on the prescriptions and frame some can get their glasses within an hour. A
competitive advantage consist on five key factors; Cost, Quality, Time, Flexibility and Innovation.
LensCrafters are competitive with their cost of eyeglasses while exceeding in quality, time,
flexibility and innovation. LensCrafters goods and services that meet the needs of the customers is
what sets them aside from their competitors and should for years to come.
Flexibility and Quality
LensCrafters strategy is to open their stores in high traffic areas such as malls or busy shopping
centers. According to Luxottica.com LensCrafters will open its first new Macy's location in April of
2016, with the goal of opening approximately 100 locations by the end of next year. The stores will
feature a new design concept created specifically for Macy's customers, offering top fashion and
luxury eyewear from brands including Ray–Ban, Oakley, Prada and Armani. Each department will
be staffed by a LensCrafters affiliated optometrist, offer the industry's most advanced eye care
equipment and leverage the brand's existing lab network to ensure the highest level of service.
Macy's 35 million customers will have access to the broadest assortment of premium

The Physical Values Of Roger Federer And Ray Ban
Like Roger Federer, they are veterans in their designated field. Simply put, both Federer and Ray
Ban are timeless classics. Federer is arguably one of the most attractive men in all of sports. Of
course this highly relates to his great physical shape and facial features, but it is also about his class,
humbleness, and charm. As mentioned in the audit chart, Federer is considered a great philanthropist
as he has helped many people around the world and even has his own foundation. In many ways, he
can be thought of as the "perfect gentleman". The perfect complimenting accessory for an attractive
gentleman such as himself is a classic pair of aviator Ray Ban sunglasses.
Of course, attractiveness is only one part of this equation. As mentioned previously, trustworthiness
may be more important for actual purchase persuasiveness. Federer's credibility adds tremendously
to his trustworthiness. He may not have won a grand slam title in 2015 or 2016 but he was still
ranked in the top 3 in the world, and has a great tract record that has proven his ability to still
compete and dominate. When Federer chooses a brand of sunglasses to wear, consumers can be
confident in his choice. Much like Federer, Ray Ban does not have to prove the value of their
product. They have both been around for a long time, and understand what it means to be great.
Another major reason for I would propose this sponsorship is due to Federer apparently not
currently having a sunglasses sponsor. He has some

Ray Ban Case Study
16
Case Studies
CASE 2 RAY–BAN SUNGLASSES: SELECTING
THE TARGET AUDIENCE AND THE
COMMUNICATION OBJECTIVES
Objectives
The case has been prepared to help you to appreciate the following:
What is an agency brief and what are its various components
To profile the market Segments and select the most attractive by carefully analysing the interpreting
consumer data
Selection of communication objectives and development of a communication strategy to achieve a
desired response.
Structure
2.0 Objectives
2.1 Introduction
2.2 Agency Brief
2.3 The Need
2.4 Communication Strategy
2.5 Discussion Questions
2.1 INTRODUCTION
In this case an attempt has been made to help you to appreciate the campaign planning process. This
case ... Show more content on Helpwriting.net ...
The composition of the target universe is given in Diagram 1. 18
Case Studies
The Ray–Ban owner profile is:
 Male 20–45 years, educated
 Businessman/executive/student
 More affluent (durable ownership, air travel, foreign trips)
 Likes to pamper self
 Early adopter of durable
 Fashion/style/appearance conscious
 Likes to be distinctive in a crowd
 A "Yuppy"or a "Puppy"
Table II gives the demographic profile and other characteristics of sun–glass owneers v/s Ray–ban
owners v/s Non–owners (intending to buy a sun–glass at Rs. 501+) v/s

Non–owners (not intending to buy). 19
Ray–Ban Sunglasses 20
Case Studies
2.3 THE NEED
The marketing department of B&L has analyzed all the above data and arrived at the following
conclusions:
A product change is not required because Ray–Ban are technologically superior in quality, and
recognized by the consumer as such. The brand is seen as expensive, but the same consumer does
pay as much of a premium for top–end brands in other product categories. Therefore there is a need
for the communication to change this consumer perception of "Nice, but not necessary".
 Therefore value–for–money perception
 `Indian' as good as `imported
'
 Ray–ban is more than a sun–glass
 Positive word–of–mouth
2.4 THE COMMUNICATION STRATEGY
A typical planning cycle has five stages. Each of the stage, for Ray–ban has been analysed and the
details are as

Luquattica And The Investor Of Luxottica
How I feel about Luxottica and the owner of Luxottica is that he very smart–alecky and he doesn't
answer questions that need to be answered and he very unconfident with his responses he gives half
answers.When the Luxottica said everything is worth what the people are willing to pay because his
glasses are really expensive in my opinion and I wouldn't spend my money on some glasses that i'm
probably going to wear one time and they're not even prescription glasses which cost more! and
their own most companies which make the prices higher and In the video he said he doesn't own a
lot of companies but in reality he does and there's lots of companies that have his brand in their
stores. Luxottica owns 80% of the world's major eyewear brand.Luxottica

Warby Parker Case Study
The Warby Parker case study is about a small vision firm that is based in New York City. Warby
Parker offers clients a place to get prescription glasses and sunglasses at a decent rate. The company
has affordable glasses and also donates a pair of glasses to anybody who is in need of a pair of
glasses. The Warby Parker will have several challenges that they will face while writing up a
business plan. A business plan should be carefully written out as it's the best communication tool to
sway a bank or a potential investor. A product risk is on that Warby Parker will face, as they are
making frames themselves. They have to make sure that they the right material, people and
machines to produce the particular frame and lens the customer is requesting.

Porter's Five Forces Of Oakley
4. Competitive Environment analysis In order to improve and design a good strategy it is important
to have a deep understanding of the main competitors that are fighting with Oakley trying to get a
part of the market share. Furthermore, the company has to be always aware of the new start–ups and
potential competitors that may enter the market that can change the dynamic of a whole industry and
could be a potential threat for the already established companies such Oakley. 4.1 Porter's Five
Forces This is a useful tool developed by Michael Porter that allows analysing the competitive
environment of a brand, company or product as well as gives feedback about the level of
profitability of that industry. Porter's forces are divided into five different variables that should be ...
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(2008)). Threat of New Entrants This variable refers to the easiness to enter the industry, in this case
the eyewear and sportswear industry. First of all, the required amount of capital to enter the Spanish
market in case you want to establish a new brand in the country is not enormous, however it is
necessary to develop a good distribution plan or to outsource one from another company in order to
have presence in the market. In addition, depending on the kind of company that wants to start
selling in Spain, maybe it would be necessary to make extra investments in HHRR, physical assets,
marketing campaigns, etcetera. Although it could seem that establishing a new brand and succeeding
in this industry could be difficult there some

Sun Blocker Target Mission Statement
Company Background As an American eye protection company, sunglasses help consumers protect
their vision while looking stylish. Sun Blocker company is located in Huntington, West Virginia.
Our mission statement is to deliver quality American eye protection to different countries, while still
maintaining to be stylish. One goal for our company is to successful market Sun Blocker sunglasses
in the Dominican Republic market at a reasonable price. Another goal for the company is to promote
Sun Blocker sunglasses as an American company that is stylish and protective all in one. A third
goal is to spread the Sun Blocker brand through the international market.
Market Plan
Potential Target Markets One target market for Sun Blocker sunglasses is teens and young adults
with in the ages between 15–29. This age group likes to stay up to date with the stylish modern
trends. Another target market is middle age adults between the ages of 30–50. This age group will
most likely like simple and basic sunglasses instead of fancy sunglasses. Sun Blocker company will
mainly focus on the middle to upper class because the eyewear will be affordable and most likely to
grab their attention.
Product Mix
Different Lenses and Frames
The core components of Sun Blockers sunglasses include different lens options and frame styles.
Customers will have the opportunity to purchase our sunglasses in polarized, non–polarized, and
even prescription lenses. We want to provide our customers with

Marketing Analysis of Oakley, Inc. Essay
Marketing Analysis of Oakley, Inc.
For my strategic sports marketing project, I decided to report on the sports marketing activities of a
particular corporation. I specifically wanted to report on the marketing operations of a rather diverse
company; one that offers more than one product line for more than one sport. Oakley, Inc. is a
company that offers several different products for a wide range of sports. I will now briefly describe
the company and its operations, as well as its primary sports marketing goals and objectives.
Company Info. Oakley, Inc. is a Washington corporation formed in March 1994 to succeed to the
assets and liabilities of Oakley, Inc., a California corporation, which commenced operations in 1977
... Show more content on Helpwriting.net ...
After the development stage is complete, the final sculpture can be used directly in preparation of
production tooling. Utilizing these processes, the company is capable of introducing a new product
line within four months of initial concept. Oakley has obtained hundreds of patents worldwide to
protects its proprietary manufacturing methods and product features. Among the company's most
important patents are those which guard its achievements in torodial single–lens geometry and the
associated manufacturing techniques, dual–spherical lens technology and the associated optical
advances, and innovations in frame design and functionality (Oakley.com, 1999). The proprietary
technologies employed in lens cutting, etching, and coating, as well as the company's significant
investments in specialized equipment, are matched with exclusive formulations of production
materials to produce the superior optical quality, safety and performance of Oakley eyewear (Mayes,
1998). Oakley's historical success is attributable to its introduction of products that represent
improvements in performance and style over goods available on the market. To that end, the
company strives to develop methods of production that provide greater precision and less cost than
its competition. Establishing itself as a global brand, Oakley has diversified beyond the eyewear
market. The utilization of advanced

Prescription Sunglasses Essay
Prescription sunglasses offer an excellent solution for people who require vision correction, but
often travel during the day. They provide protection from the sun, while still ensuring that you are
able to enjoy the much–needed vision sharpness. You can get online prescription sunglasses that
provide you multiple benefits. Here are some important advantages of ordering them online.
Inexpensive Online stores do not have to pay huge rent and keep several employees. They can work
from a small office and ensure that they do not have large expenses. This, in turn, allows them to
provide inexpensive solutions to their clients. You can order prescription sunglasses online and
ensure that you will save your money on the deal. Good online stores provide ... Show more content
on Helpwriting.net ...
If you perform a search for online eyewear stores, you will quickly get hundreds of results. Just a
brief look at some of the options will help you identify the right choice. Most online stores will then
help you out in the selection process. You can easily order prescription sunglasses online through a
simple and guided process. You will be promoted with a number of options and end up finalizing the
order with all the relevant details. This ensures that you remain hassle–free and order the ideal
product, in just a few minutes. Multiple Choices Another advantage of ordering online is that you
get access to many choices. Online stores are able to provide a large number of choices, because
they do not have to physically keep the frames on display. This gives customers access to increased
number of options. Whether you want a modern look or a traditional one, there is a high chance that
you will have the right frame available at a reputed online store. Multiple choices also allow you to
pick more than one pair of sunglasses. The Right Protection You get amazing protection, when you
use prescription sunglasses. These products provide safety from harmful, UV (ultraviolet) radiation
of the sun. You also remain protected from dirt and dust entering your eyes. Selecting the right
online prescription glasses will surely help you benefit from all these elements. Pick the right store
to make the right

What Are Men's Aviator Glasses
Men's aviator glasses have been around since the mid–30s, originally designed to protect WWII
pilot's eyes from the glare of the sun. Nowadays, this sought–after style of glasses is an iconic
fixture of the fashion world, thanks in part to popular culture and blockbuster movies such as Top
Gun. Aviators are particularly desirable in Australia, where fashion is thriving in cities such as
Sydney and Perth.
Style and Function with Men's Aviator Sunglasses
The wide lens of men's aviator glasses offers a large field of vision, providing excellent protection
while on the beaches of Australia. Lenses on aviator glasses are often shaped like a teardrop, and the
unmistakable wire bridge runs across the top of the nose, creating a unique design that

Marketing Case Study : Monterey Vision Centre
MONTEREY VISION CENTRE
Company Case Study Report
DFS 1
By: Thi Kim Yen Le
Instructor: Ryan Ogrodnikzuk
Table of Contents
Executive Summary 3
Introduction 3
Background 4
Issue Identification 6
Situation Analysis 8
Internal Analysis 8
Strengths 8
Weaknesses 10
External Analysis 10
Opportunities 10
Threats 11
Porter's 5 Forces 13
Financial Analysis 15
Stakeholder Analysis 16
Recommendations 19
Conclusion 21
Exhibits/ Appendices 22
Exhibit 1 22
Exhibit 2 22
Exhibit 3 23
Exhibit 4 23
Works Cited 24
Executive Summary
Monterrey Vision Centre (MVC) has been integrated by internal and external analysis thoroughly.
Company's current trends and issues have been put into consideration, hence appropriate

recommendations will be given. The ... Show more content on Helpwriting.net ...
Furthermore, MVC would find a pathway to widen their brand name in the target community.
Quality commitments of the company are very commendable which attracts potential customers in
nearby areas. In addition, Monterey Vision Centre should standardize in training newcomer staff in
order to maximize their working and to obtain effectively results. Young spirit and well–educated
staffs, which are truly the company's competitive advantage, will be the ultimate reasons for the
company to be successful and to rise further.
Introduction
The report represents an in–depth internal and external analysis of Monterey Vision Centre from an
external management consultant's point of view with a hope that this will add value to the company
through potential recommendations. Besides that, this is also informative to investors or creditors of
the company.
Background
Monterey Vision Centre locating in N.E of Calgary is a family–owned business which had been
acquired from a Vietnamese optometrist in 2005. Since then, it has been a well–known vision center
in Asian people in major and Chinese–Vietnamese community in minor. It offers full eye
examinations, fashion eyewear, contact lenses, prescription glasses, eyewear adjustment and repair
services.
Seeing a group of Asian people are unaware of protect the eyes and using defective glasses daily.
Monterey Vision Centre's mission is to provide quality eyewear as well as to educate its customers
prevent eye diseases by electing, carrying

Why Surveillance Is Important
Surveillance occupies a major portion of the typical private investigator's day, and is one of their
most important tasks. Here are a few hints and tips for any new or aspiring private investigator to
help improve their surveillance skills:
It's not exactly thrilling sitting all night in your car checking on someone who says his recent
accident means he is house–bound, while the insurance company suspects the claimant is still
running a night–time taxi business from home. A colleague who specializes in this type of
investigation says that, instead of sitting up all night waiting to see if the person is working nights
on the taxis, he places a small coin on the top of the rear tyre of the car, then goes home to bed. If
the coin is still there ... Show more content on Helpwriting.net ...
But don't do this too regularly, in case the technique actually draws the attention you seek to avoid.
Investigators in quiet areas like villages and parks will find a dog a useful ally. After all, a man out
walking his dog can retrace his route, walk off the beaten track, and stop and stand still for a couple
of minutes, without making anyone curious.
The successful investigator never looks his subject in the eye; not for long periods, that is.
Sunglasses –– even if they are a bit of a cliché in detective movies –– are a good idea in appropriate
places and at particular times, as they mean you can look without giving the game away. At night or
in the middle of winter, however, they are certain to attract suspicion!
On a similar theme, never point your car directly at a subject. Park facing the other way, and watch
your subject through the rear–view mirrors.
Finally, be patient. "Softly, softly, catchee monkey" Charlie Chan advised. And a large American
detective agency adds to its promotional literature: 'We do nothing quickly'.
Article Source:

Case Study Of Lens CraftersOperations Strategy
1. Evaluate Lens Crafters' operations strategy and explain how the organization seeks to gain a
competitive advantage regarding sustainability. Lens crafters is a United States organization that
deals with the manufacture of eyewear including sun glasses and is a large retail company in the
USA. It was founded in 1983 by a person known as E. Dean Butler. He was a manager at Procter &
Gamble Company, which he afterward sold to United States Shoe Corporation in 1985 (Walczak,
2014). Since then, the eyewear company has expanded enormously with over 840 stores in Canada
alone. The factors that led to its fast growth were due to his optimistic character of business growth.
He also was very knowledgeable and had a way to manufacture glasses on order and within the
stipulated time hence meeting the customers' needs (Hill, et al, 2014). This led to increasing revenue
which in return contributed to the globalization of the company. Operations Strategy An operation
strategy is a means by which a company or organization sets a plan of actions to run and meet the
organization's goals and objectives. Lenscrafter has a unique strategy that attracted a lot of
customers to it. The approach is called differential strategy. This is a method where a company
manufactures and produces exceptional quality products that are different from any other film (Liu
and Ko, 2014). Lenscrafer used this style which attracted a lot of customers. More so they had an
optometrist feature in their film or in

The Wayfarer, A Technical Revolution
The wayfarer, a technical revolution, design classic and resemblance of the American culture *miss
ander woord?* You can explain the reason of this by looking at the cultural, technical en visual
aspects throughout the history of the wayfarer.
Before ... into the wayfarer, it is good to have some understanding of the history of the brand.
Ray–ban a 77 year old eye–wear brand who is responsible for some of the most iconic eye–wear
design ever. It is currently owned by the Italian Luxottica group before it was under the wings of
Bausch & Lomb.
It all started in 1920 when pilot Shorty Schroeder broke the hight–record. This flight gave him a
permanent eye injury. His friend, who helped him out of the cockpit approached Bausch and lomb to
create a pair of sunglasses which protect the eyes but leaves the sight intact. The result of this was
the first prototype called the anti–clare. A year later the name changed to one of the two most
famous designs: The aviator. Which was ... adopted by the United States Army Air Corps. (The
cultural influence of ray–ban, 2014) To the succes of the Aviator Bausch and Lomb introduced it
commercially in 1936, a year later the lens name was changed to ray–ban. This is where ray–ban
was born, and the name is referring to the purpose of the sunglasses: A sunglass which bans sun–
rays. (..........) as you can see, slowly the change was made from militair functionality to a life–style
brand as it is known for today. The first remarkable example of the

Kayak Research Paper
5 Sunglasses Worth Taking Along When You Go Kayak Angling (885 Words)
One of the most overlooked accessories tends to be sunglasses, but not taking along a pair is usually
a mistake that anglers only make once. The most obvious advantage of sunglasses while kayak
angling is that they provide protection from the harsh rays of the sun, but this is not their only
purpose. A good hat or cap can still block some of the UV rays from the sun, but don't do anything
to safeguard your eyes from the reflective surface of the water around you. In fact, sunglasses still
serve a purpose even in winter as they can protect you from getting water in your eyes, which is
especially useful for salt water anglers. In addition, sunglasses can safeguard your eyes from some
of the perils associated with kayak fishing, such as sharp hooks. However, not all sunglasses are
created equally and while you can get buy with a cheap pair of ordinary shades, there are better
options available. The following sunglasses might cost a little more than a standard pair, but they all
have features that make them invaluable to kayak anglers.
What To Look For ... Show more content on Helpwriting.net ...
The fit of the glasses are just as important, which is why it is useful to always try them on if
possible. Sunglasses that might look stylish and comfortable in a picture could end up being
uncomfortable depending on the shape of your face. If you spend hours on the water, the last thing
you need is the annoyance of constantly having to adjust your sunglasses. Useful features to look
out for when making a decision is whether the lenses are shatterproof as well as if the color of the
lenses match your needs. Finally, it doesn't hurt to look for a pair of sunglasses that look stylish,
especially if you are going to be photographing yourself with your

Case Study On Glassesusa
GlassesUSA.Com
About GlassesUSA.Com
GlassesUSA.com is the leading place to buy discount prescription sunglasses and eyeglasses. Their
mission is to warranty the utmost quality optical products at the most reasonable prices in the fastest
time span possible – all across the world. They guarantee their customers the supreme quality – yet
reasonable – prescription eyeglasses because they are associated with the best laboratories in the
industry.
The professionals behind GlassesUSA.com prides themselves on conducting business with morality
and reliability. They do what is best for you and they take your vision needs seriously. Their
associates are particularly proficient to provide you with professionally perfect answers for all of
your prescription ... Show more content on Helpwriting.net ...
They proffer you the merchandise according to its frame type, lens type and frame shape. The
categories of the products are listed below:
Gender – This section includes sunglasses and eyeglasses for both Men and Women
Type – It proffers Frames like Full Frames, Semi Rimless and rimless Frames etc.
Frame Shape – This category has eyewear based on various shapes like Aviator Glasses, Oval
Glasses, Rectangular Glasses, Classic Wayframes and Round Glasses
Lens Type – It offers Single Vision, Prescription and Multifocals
Popular Brands
It provides you the sunglasses and eyeglasses from the top trendy brands like Ray–Ban, Arnette,
Calvin Klein, DKNY, Tom Ford, Jones New York, Diane Von Fursten, Oakley and many more well–
known brands.
Shipping & Delivery Process
They provide free shipping through US Standards by taking upto 7 to 10 days working days' time
period. While through US Expedited & US Express, they charge $9.95 USD and &12.95 USD as
shipping charges and takes the time span of 5 to 7 & 3 to 5 working days respectively as delivery
time. They also deliver to International locations by charging the amount of $21.95 to $24.95 USD
as the delivery amount and it takes up–to 14 days as delivery

Write An Essay On Bucky Gallasses
FUNKY SUNGLASSES–the accessory that's always been practical and fashionable
The earliest historical reference to sunglasses dates back to ancient China and Rome. The Roman
emperor Nero watched gladiator fights through polished gems. In China, sunglasses were used in the
12th century or possibly earlier. These sunglasses were made out of lenses that were flat panes of
smoky quartz. They offered no corrective powers nor did they protect from harmful UV rays, but did
protect the eyes from glare.
In prehistoric and historic time, members of various Eskimoan peoples wore flattened walrus ivory
"glasses," looking through narrow slits to block harmful reflected rays of the sun.
Modern civilization began experimenting with tinted lenses in spectacles around 1752. There was
belief that blue or green tinted glass could potentially correct specific vision impairments. Protection
from the sun's rays was not a concern at this time. Glasses tinted with yellow–amber and brown
were also a commonly prescribed item for people with syphilis in the 19th and early 20th century
because one of the symptoms of the disease was sensitivity to light.
In the early 1900s sunglasses became more widespread, especially among movie stars. Famous
actresses used shades to avoid recognition by fans and paparazzi, but also because they often had
red eyes from the ... Show more content on Helpwriting.net ...
Sam Foster introduced inexpensive mass–produced sunglasses in 1929, finding ready consumers on
the beaches of Atlantic City, N.J. Polarized sunglasses hit the market in 1936 after Edwin H. Land
experimented with making lenses using his patented Polaroid filter. In 1938, Life magazine called
sunglasses a "New fad for wear on city streets...a favorite affectation of thousands of women all
over the U.S." It stated that 20 million sunglasses were sold in the United States in 1937, but
estimated that only about 25% of American wearers needed them to protect their

Speech On The Invention Of Sunglasses
Aaron Karver
General Purpose: To inform the audience.
Specific Purpose: To inform the audience about the invention of sunglasses, its inventor James
Ayscough, and the roles he has played in history and common day life.
Thesis Statement: Sunglasses, credited for being developed in the mid–18th century by James
Ayscough, have created a current day function and fashion revolution.
Introduction:
I. Attention Getter: Everyone might believe that sunglasses were recently invented in the last
hundred years with the rise in pop culture. However, according to glasshistory.com, the sunglasses
concept has been around as early as when Romans watched gladiator fights, possibly earlier.
II. Speaker Credibility: Through comprehensive research of the internet and general text, I have
educated myself with reliable sources on the history and importance of sunglasses.
III. Relevance to the Audience: In a survey conducted by N3L optics, a sports performance sunglass
retailer, "85 percent of Americans recognize the need for eye protection". Many of you probably
own a pair of sunglasses.
IV. Thesis Statement: Sunglasses, credited for being developed in the mid–18th century by James
Ayscough, have created a current day function and fashion revolution.
Transition: First, I will expand on your known history behind sunglasses.
Body:
I. The history of sunglasses illustrates just how the current day sunglasses were first established.
A. The concept of sunglasses has been around for nearly 800 years.
1.

Argumentative Essay Outline: Samuel Foster's Success
I. Attention–getter: According to a poll conducted by the Vision Council in 2012, 27% of people
never wear sunglasses and about 20% don't believe that their eyes are at risk from UV exposure.
II. Relevance Statement: Since all of us are college students and are out in the sun every single day,
I'm sure that almost all of you own at least one pair of cool, fashionable sunglasses.
III. Credibility Statement: Being curious about how sunglasses came to be such a popular fashion
statement, I was able to do some in–depth research and learn about their creation and their rapid
growth in popularity.
IV. Thesis Statement: Due to the successful advertising of his own company, Samuel Foster was able
to plant the revolutionary idea of sunglasses being ... Show more content on Helpwriting.net ...
In 1919, Samuel Foster founded the company Foster Grant which was the first company to produce
modern–day over–the–counter sunglasses.
A. Sam Foster initially founded the company with Bill Grant to produce hair accessories for ladies.
(Grant, 2004)
1. Foster Grant is a plastics molding and manufacturing firm. (Syracuse Special Collections
Research Center, 2011)
2. The company first ran into trouble in the mid–1920s when it was unable to sell many hair
accessories due to the "in" hairstyle changing from long to short. (Grant, 2004)
B. Foster Grant sold its first piece of eyewear in Atlantic City in 1929, beginning the trend of
wearing sunglasses as a fashion statement. (Syracuse Special Collections Research Center, 2011)
1. In 1934, Foster Grant became the first American company to adopt injection molding. (Syracuse
Special Collections Research Center, 2011)
2. The company was able to produce sunglasses cheaply. (Grant, 2004)
3. Foster Grant sunglasses were the first to be sold as an over–the–counter consumer item instead of
having to be ordered by an optometrist. (Grant, 2004)
Transition: Now that you know how Samuel Foster got started with making sunglasses, I will tell
you about the impact that his company has had on

Defects to the Eye
Defects of the Eye
The eye is a very important part of the body; it helps us see the surroundings and is almost being use
24 hours a day, 7 days a week. Unfortunately lots of people don't have the ability to see properly,
whether it be due to genetics of the environmentally. Whether you believe in them is your own
decision. Fortunately there are many different procedures that can be done to the eye to help you see
clearly. Some say that laser eye surgery is a sure fire way of fixing your vision, others say that it is
complete rubbish. The article will explain why laser eye surgery is not an effective way to fix your
eye. To prove this statement let's start from the three eye defects Myopia, Glaucoma and Cataracts.
What is Myopia?
Myopia is a defect within the eye that causes near–sightedness or short–sightedness. The public is
always debating whether the term is near–sightedness or short–sightedness, depending where you
are, people are always saying the term differently, just like the word 'tomato', it just depends where
you are on the Earth. Normally when you look at an object, the object is being focus right on the
retina, but someone having Myopia, when looking at an object the image focuses in front of the
retina. For a better understanding refer to image 1.0. Glasses are an easy way to fix Myopia with
glasses ranging from a reflective index of 1.53 to 1.74. A reflective index is when light passes
through an object, depending on the object the light path

Consumer Behavior Analysis
Protocols:
Protocol 1 Anticipatory I have been longing for one sunglass for a long time after I accidently
stepped on my old one and broke it. Since summer is on the way, nice and sunny weather has always
reminding me to think about consumption. Unfortunately, I am such a picky person that I
determined to get the perfect fit only for my special. My criteria are primary focused on the quality,
brand, and the style. Probably style can be considered as the most important one because I want
everything I possessed to reflect my personal conception. Price is an important but not most
significant element for me because I tend not to use budget to restrict my preference. Apparently,
around Bellingham area, the only place I can think of ... Show more content on Helpwriting.net ...
(Latent want is created of awareness of products potential)
VI. Beliefs expressed or implied by this protocol
More expensive, the better (Generated–Adaptive–Advice to reduce risk)
Guess specialized and is well famous on Sunglasses (Generated–Adaptive– Reputation)
Well known brands are usually guaranteed quality (Generated–Adaptive–Seek Guarantee)
Protocol 3:
VII. Goals Seek
Not to buy that expensive luxury again (Generated–Integrative–economic)
VIII. Wants Expressed
Want some alternatives if time can go back
IX. Beliefs expressed or implied by this protocol
Student shouldn't buy Luxuries (cognitive dissonance)
Conclusion
It seems like the consumption experience is not rational, at least from my experience. The ideas the
buyer hold at the beginning is not what they think during the consumption process and would
change eventually at the end. Especially buying an expensive item which requires more
consideration would cause great cognitive dissonance at the end. Some buying require active
decision making but some are not. During the retrospective process, buyer always has new wants
and somewhat discomfort on the decision made. I have some trouble defining the new goal want and
beliefs into the scheme on the retrospective stage. In this model, some buyer even thought buy the
products, they could still return it in one month to reduce

Marketing Objectives Of The Bailey Nelson 's Total Target...
Campaign Planning Brief
1.0 Marketing Objectives
 Increase Bailey Nelson's total target customer base by 20% after the end of the campaign in
December 2015 (see 3.0)
 Increase Bailey Nelson's overall market share by 15% during the entire campaign duration period
between July–December 2015
 Increase total sales of eyewear (either sunglasses or prescription glasses) by 5% for each month of
the campaign duration until after December 2015
2.0 Communications Objectives
 To create brand name awareness for Bailey Nelson as an eyewear retailer that provides eyewear
starting from only $95 during the entire campaign period from July–December 2015
 To create a "High Involvement – Transformational Brand Attitude" among new target customers
by ... Show more content on Helpwriting.net ...
There is no differentiation among students who do or do not wear glasses and they either have little
or no income (associated with part time work). The research identified UTS undergraduate students
value products that are widely accessible, function properly (related to high quality) and allow them
to express their individuality. They look for low prices and brand familiarity and they prefer humour
advertising appeals.
The majority of target customers are "brand switchers". Evidence of "brand switchers" was shown
by the majority of survey respondents who browse a variety of brands and styles when purchasing
eyewear. Additionally, price influences the eyewear choices more than any other factor. Although
they prefer familiar brands (which may appear as "multi brand loyals" activity), there was still a
multitude of other smaller eyewear retailers listed by target customers.
Further psychographic information on the target customer is described below:
 They want stylish frames to keep up with trends and won't become outdated quickly
 They wear sunglasses as a fashion accessory and not just for eye protection
 They are always looking to try smaller retailers which are perceived as new and modern
 They shop for eyewear online, but mainly from retailers with complementary physical stores
 They value companies who pay proper attention to their needs and make it easy to purchase
4.0 Barriers to Purchase
Below are the most important risks associated with high

A Comparison Of Men's Square Sunglasses
Men's square sunglasses are the must–have sunglasses for 2015, particularly for those who love the
retro look of a stylish pair of wayfarers or the vintage feel of men's browline sunglasses. The
squared–off design of these type of sunglasses offers the perfect contrast to a rounded face, while
protecting the eyes from harmful UV rays and glare on a sunny Australian afternoon.
A Wide Choice of Men's Square Sunglasses
A soft face with round features is typically the type that suits men's square sunglasses, as men's
sunglasses for round faces provide definition and clarity to those smooth lines. Shoppers will find
that there is a wide variety of sunglasses to complement a round face, in styles from vintage classics
to professional, contemporary

Women's Sunglass Trends
Must–Have Women's Sunglass Trends for Winter
There's no reason to avoid wearing sunglasses during the colder seasons. Sunglasses are not just a
brilliant way to accessorise your look with elegance and fun, they are vital in protecting your eyes
from harmful sunrays. Just as with other fashion styles, the trends in sunglasses keep changing from
year to year, and season to season. If you want to add some stunning shades to your winter
wardrobe, these are the must have styles to go for.
Casual – Going back to black
The current casual sunglass style is all about classic black with a grunge design. Your casual
sunglasses this winter should just be black or different shades of black. Forget about blue or red
shades and just get the blackest ones you can find. The grunge design is a must–have for a casual
look and it'll work well with winter favourites like torn jeans and high boots. If you want to add a bit
softer feel to your sunglasses, pick the shades with a grey lens. This is still a super funky design.
Our favourites include McQ's black matt and shiny matt sunglasses, available at Red Hot
Sunglasses, and Super by Retrosuperfuture, which you can find at Mister Spex. ... Show more
content on Helpwriting.net ...
If you are a fan of vintage and your wardrobe is full of velvet dresses and bowling shirts, then a pair
of vintage shades will finish off your look in style. The vintage frames in style this winter are all
about ethnic touches. Think in terms of bold, round shades with special cut–sunglasses. In fact, the
1970s are the era you want to aim with your vintage sunglasses. The aim is to create a
gentlewomanly look with ethnic sophistication and elegance. If you like to add a bit of fun to your
style, then consider buying the shades in different colours, such as soft purple hues. Our favourites
include the Marc 28/S TWE I5 by Marc Jacobs, which you can find at Sunglasses Shop. Another
bold option is to pick Miu Miu's MU 06QS KAD–1EO in tortoise grey and

Solstice Sunglasses Research Paper
What is Solstice Sunglasses?
Solstice Sunglasses is a leading retailer of designer and performance sunglasses featuring top luxury
eyewear brands like Gucci, Armani, Dior, Oakley, Hugo Boss, Prada and many more. Both, their
online store that offer a huge collection of more than a thousand eyewear pieces, and their over 160
fine retail stores across the US, offer a unique retail experience for consumers looking exclusively
for luxury, designer, and sport sunglasses with the service and style to match. At Solstice Sunglasses
they are committed to knowing their products inside and out which helps them provide a uniquely
positive shopping experience for all customers.
How to use a Solstice Sunglasses coupon
You won't have any trouble looking for

Advantages Of Luxottica
1. Corporate Strategy:
Luxottica Group are the world's largest eyewear company, based in Milan, Italy. Their long–term
corporate strategy is to create the best possible eyewear to satisfy its clients, and expand their
market share by growing its various businesses, whether organically or through acquisitions1. The
Company will continue to focus on the following strategic pillars: vertical integration, design and
technological innovation, brand portfolio management, market expansion, financial discipline and
the development of talented and committed employees1. Building strong brands that create enduring
relationships with consumers is key to how Luxottica plans to sustain its business in the future.
2. The Scope Of the Firm
It's clear that Luxottica prides itself on being a fully vertically integrated giant, which gives itself a
distinct competitive advantage over its rivals as it has complete control over the entire value chain.
There are many make or buy fallacies studied with regards to vertical integration, therefor one may
be sceptical towards the idea of full vertical ... Show more content on Helpwriting.net ...
From my studies on Porter (1996) I believe this business model enables Luxottica to operate on a
third order level of fit, as every activity performed in the company's production process reinforces
the next one, and as well as reinforcing each other each activity also reinforces the company's
strategy of producing the best eye wear possible5. For example the company has a centralized
manufacturing platform that provides daily monitoring of global sales performance and inventory
levels to meet local market demand, which helps reinforce the efficiency its high quality wholesale
and retail distribution systems. A large portion of Luxottica Groups competitive advantage grows
out of the tight fit of its entire system of

Meares-Irlen Syndrome Analysis
Imagine seeing everything in blue? In November 2015 I was officially diagnosed with Meares–Irlen
Syndrome. I was prescribed blue/turquoise tinted glasses and for everything to be printed on blue
paper. This has had a large impact on my life as I struggle to read anything that is not in blue unless
I want to strain my eyes, and obviously, everything is not going to be printed on blue paper. This has
impacted my life for the worse as through confidence issues I find it difficult to ask people to print
my work in blue for me.
Meares–Irlen Syndrome is an incurable form of visual stress which mainly affects people with
dyslexia. Meares–Irlen Syndrome was discovered in 1980 by New Zealand teacher, Olive Meares
and American psychologist Helen Irlen. In 1983, Irlen wrote a paper about how overlays can help
aid people when reading, she named this 'Scotopic Sensitivity'. Although personally, I do not have
dyslexia, this condition still affects me. My Meares–Irlen Syndrome causes me to misread print,
especially on white paper. This includes skipping words or reading half a ... Show more content on
Helpwriting.net ...
Firstly it has helped me understand and learn what Irlen actually is along with what others, as well
as myself, have to go through. Through the condition, I have learned about areas that I struggle with,
such as reading, and what helps to improve the issue. However, finding out I had Irlen was annoying
as I felt different and isolated from others. It was also a relief to finally know what was wrong with
my eyes although it has knocked my confidence and I do not feel comfortable wearing my glasses in
public. Having a lack of confidence whilst wearing the glasses is difficult as sometimes it affects my
work as I am too focused on what other people are thinking. This is a problem that I am going to
have to deal with, mostly for the rest of my

Snapchat Spectacles Essay
Have you ever seen a yellow vending machine with a giant eye giving many people these new and
improved sunglasses? If so you have seen a snap bot. These snap bots are going to be roaming
around in new areas selling these new type of Snapchat glasses called spectacles. If you think of the
name spectacles you would think reading glasses or googles, but these Snapchat spectacles have a
new twist to it. These are fashionable sunglasses with a wireless video camera built in. As you are
video taping your subject you have a 10 second limit to record then it will automatically go to the
Snapchat app saved in your camera roll. Once you open the app you can then edit your photos or
videos and send them to a friend or post it on your story. Once you buy these sunglasses they come
in a case that can recharge your sunglasses for a week's worth fully charged. It's a great package
deal! The sunglasses do have a price of $130 and come in limited ares, but these are such fun things
to have. You can even customize your spectacles by picking what color you would prefer whether it
is blue, black or coral. Spectacles will be a new trend of 2017 and will make you a more
fashionable, fun person. Imagine this, I am at the beach hanging out ... Show more content on
Helpwriting.net ...
The Snapchat Spectacles are an example of this growth. Before the spectacles the only thing that
was popular was the app Snapchat. Snapchat is an app where you can take pictures of things around
you using filters so the pictures can look more professional, but they disappear quickly. Snapchat
has been around for 6 years and has earned $22.7 billion dollars. They even turned down a $3 billion
dollar offer from Facebook so their company can expand and become more public. With the new
improvements of their company they decided to change their name to Snap.Inc. They wanted more
of a broad name since they will be selling more products instead of only the app

Marketing Case Study : Sunglass Hut
Melissa Gugale
December 6, 2016
Marketing 300– Professor O'Neal
Final Marketing Plan
Executive Summary: Sunglass Hut is an international retailer of sunglasses and sunglass
accessories. The main objective of SunLease, the rentable sunglass segment of Sunglass Hut, is to
provide another service of providing sunglasses to our current customers and to also attract new
customers. Sun–Lease will allow consumers to rent sunglasses for a certain amount of time and
return them for another pair. This will foster individuality, creativity, and style through affordable
and flexible access to the latest trends in sunglasses.
Current Marking Situation: SunLeases' target market is generation y females in Southern California.
The generation y females are the target market because they represent a trendier, more fashion
forward group that would be easy to market to via the web and college campuses. These are women
that are in their late teens and early twenties that are interested in affordable luxury items, and
SunLeases' strength is giving them less expensive way to access those valuable products. Southern
California females are a great target market because Los Angeles and San Diego has perfect
sunglass weather year–round and females that have the lifestyle where one pair of sunglasses is just
not going to cut it. As far as pricing goes there will be three tiers of pricing, each based off the brand
of sunglasses the consumer is interested in leasing. For a pair of sunglasses that

Oakley Unstoppables Case Study
These Oakley Women's Unstoppable sunglasses are considered one of the best sunglasses for UV
eye protection. Ultraviolet rays from the sun damages your cornea, lens of the eye, and the eyelids.
Many people believe that the darkness of the sunglasses lens provide blockage of UV rays, but that
isn't the case. Polarized lenses are what give you eye protection.
Overview of Oakley Women's Unstoppable Sunglasses
The best sunglasses for UV eye protection have polarization, which we mentioned previously. The
Oakley Unstoppables have the kind of lenses you need. They also have variations that don't have
polarization, so make sure you're aware of that before ordering.
You can mix and match frame and lens colors to give you exactly the style you want for driving,
heading to the beach, or walking around near the water. They're lightweight lenses and frames, so
you can wear them all day while the nose pads will stop the glasses from slipping during any
activity.
Manufacturer
While Oakley is based in California, it's a subsidiary of Luxottica. They're an Italian company that
produces luxury sports equipment as well as other accessories like watches, shoes, and backpacks.
The company was created by James Jannard out of his garage. The year was 1975.
In that year, they were revolutionary because of the grips, which were made of a trademarked
material he called Unobtainium. It's still used in the nose piece of the sunglasses, too. Oakleys have
long since been associated with the sports industry as the go–to glasses.
Frame and Lens Colors Available
The frames come in a few different colors; black, crystal raspberry, matte brown tortoise, metallic
black, polished black, raspberry spritzer, and tortoise. This gives you enough variety to have a pair
that will match nearly every outfit you own.
The lenses come in black non–polarized, gray, black, prizm tungsten polarized, chrome iridium
polarized, prizm gold, rose gradient polarized, brown gradient polarized, bronze polarized, and gold.

Lens Color for UV Protection
Brown Lenses – Bright outdoor conditions require this color to block out much of the harmful light
that can invade the eye.
Gray – This general color is great for different light conditions and

Warby Parker's Ethical Behavior
Warby Parker is an outstanding eye glasses company that sells eye glasses as well as sunglasses to
people in the United States. Warby Parker demands ethical behavior. This means that they focus on
fairness, equality, and they act in way in which making their customers first is a priority. When
running any kind of business, it is important to make it about the customers because they are the
ones that matter. Every time a pair of glasses is bought from Warby Parker, a pair is donated in a
different country to someone in need of glasses to improve their vision. They have their prices set to
where it's a good amount to make profit and a good amount to get glasses sold. When they donate a
pair, they donate glasses that are nice and well worth helping

Atlantis Vision Center Research Paper
July is Sunglass Awareness Month at Atlantis Vision Center. Seems like a great time to explore the
history of the accessory that's fashionable, functional, and fun to wear.
Did you know people have been using eyewear to block out the sun for about two–thousand years?
The first people to use sun–blocking eyewear were the people of the Thule culture, who were
ancestors of the modern Inuit. They wore snow goggles, made of bone, leather, and wood. They cut
small slits which only let through a small sliver of light, effectively shielding the eyes from the
bright glare of sunlight that reflected off the snow.
In the 12th century, Chinese judges would wear sunglasses to hide their expression as they
questioned witnesses. These spectacles were made of ... Show more content on Helpwriting.net ...
They didn't protect from the sun's rays, but the idea of altering the vision through colored lenses
makes these items a predecessor of modern day sunglasses.
For centuries, glasses were held in place by either metal that pinched the nose or loops of ribbon that
wrapped around the ears. People who wore these glasses surely grew tired of pushing them back
into place, so English optician Edward Scarlett invented temple–gripping sidepieces around 1730.
The first glasses with UVA lenses were made in 18th century Venice. Because they were used by
noblemen to shield their eyes from the sun's reflection on the lagoon, these shades were known as
"gondola glasses"
James Ayscough was the first to start experimenting with tinted lenses in the 18th century. These
weren't sunglasses, however. The blue– or green–tinted glass was believed to correct for specific
vision impairments. And yellow– and brown–tinted glasses were used by victims of syphilis in the
19th century because one of the symptoms of syphilis is sensitivity to

Bausch & Lomb Essay
Harvard Case Study: Bausch & Lomb: Regional Organization
Case Overview
The Daniel Gill, the chairman and CEO faces the possibility of changing the organizational structure
of Europe, Asia/Pacific, and the Western Hemisphere. The current organization includes an
International Division which oversees production and marketing for countries outside the United
States. The goal of changing the organizational structure of these three regions is to increase sales
growth internationally and decentralize responsibility away from headquarters to field operations.
Case Synopsis Company Background: The company was originally started in 1853 by John Bausch
in Rochester, New York. The small store excelled because Bausch discovered ... Show more content
on Helpwriting.net ...
The two divisions were often on different pages and experienced communication challenges. This
created several pricing difficulties making it even harder to globally market the products. To further
the problem, the ID felt as though their R&D received less than sufficient manufacturing resources,
which limited the ability to forecast the global market. Difficulties in communication slowed R&D,
decision making, and required a major change in the organizational structure. Gill decided to
increase the capabilities of the ID and give specific regions more power in the decision making
process. Regionalization: New structures were formed in order to approach the ID problems. The
organizational reconstruction focused on speed of results, process to be driven by B&L executives,
and input from as many B&L employees as possible. A significant amount of time and money was
dedicated to creating a task force that was goal was to evaluate organizational structure. They
concluded that it was necessary for a fine–tuning of the current organization structure, a regional
structure, a product–region matrix, and a global product structure. Eventually the idea
regionalization was adopted by the Advisory Committee. The ID was to be dissolved and replaced
by headquarters in Europe, Middle East and Africa, Asia–Pacific, and the Western Hemisphere. Jobs
in the ID were reallocated to different divisions and new products were developed according to align
with the region's needs.

Ray Ban Case Study
–Promotion– There are multiple promotions that Ray–Ban can do in order to make their product
more successful in China. As the company should mainly focus on Urban areas to sell their glasses,
as these are the most densely populated, they should place billboards and posters around the city in
order for those to see it in order to create a pull strategy. Since poor eyesight is in conjunction with
studying more, television advertisements would not be as helpful as one may think as most of the
time those who need the glasses are not watching television. A promotion that I think would be
successful in China is through a push strategy. Ray–Ban representatives should go to private schools
and school in higher class areas and let the children try a pair of glasses for the day or to give a
presentation to parents on how eyesight can affect studying. In a study done in The Economist, it
was shown that when they gave free glasses to students, their test scores improved "by the
equivalent of nearly a year's extra education." By promoting glasses and specifically ray–ban glasses
as helping the education of their children, this would entice parents to buy it, as studying and
education is such an important part of the Chinese culture. –Place– Ray–Bans should mainly be sold
in the Urban areas of the country. This is because those with higher income who can afford the
higher price of these glasses would be able to buy not only glasses but also sunglasses. Ray–bans
have been placed

distribution agreement
Case Study #3: Distribution Agreement
Shed some light
Raynonplus is a small, family–owned eyewear business located in Ottawa, Ontario, Canada. Started
by Pierre Dupuis in 1952 under the name of Visionplus, the company has been exclusively owned
and operated by the Dupuis family for over 50 years. Currently, the business–a sole proprietorship–
is owned and managed by Gerald Dupuis, grandson of the original entrepreneur. The Dupuis'
changed the business name in 1957 to capitalize on a trend in polarized sunglasses that swept the
neighbouring French speaking province of Quebec.
Traditionally, Raynonplus sold a wide range of generic and brand name eyewear including
prescription lenses, contact lenses, frames and sunglasses; but ... Show more content on
Helpwriting.net ...
What are some of the benefits that would have compelled Raynonplus to choose a distributorship
agreement over an international sales agent agreement?
.. Sales agents tend to be used for more highly specialized goods that require implementation,
installation or aftermarket services.
.. A distributorship agreement, or the terms governing the business relationship between the
principal and the foreign distributor, often ensure an extensive portion of the financial costs are
absorbed by the distributor, whereas there is no such risk to a sales agent. For example, distributors
often purchase the merchandise outright and are compensated through price mark–ups and
predetermined credit and payment policies as opposed to sales agents who do not purchase the
merchandise and work on commission based compensation.
2. List another possible form of international business endeavor Raynonplus could have considered
as a market strategy in France. Given the details of this particular business case, why would this
option not have been right for Gerald?
.. Additional possibilities for international business include:
.. FDI
.. Joint venture
.. Partnership
.. For the most part these options require a sharing of both financial and operational responsibilities.

For example, in many countries, national FDI legislation requires 51 percent national ownership.
These are therefore not viable options for Gerald who wishes to

Childhood Sunglasses
Quality Sunglasses for Kids
Wearing glasses can be the ultimate fashion accessory when you choose the right pair to suit you
and the kind of clothes you wear most. Children may not be as interested as adults are in the fashion
aspect of sunglasses. But because kids spend much more time outdoors than most adults one of the
most important factors when to choosing sunglasses is protection. Being assured that one's eyes are
protected from the sun's ultra–violet rays is essential. These rays can cause damage to the eyes and
are linked to many different types of eye disease, so they should be avoided at all costs through the
use of high quality kids' sunglasses.
What's the perfect Sunglass Lens Color
It's always better to consult an optician, but as long as your optician certifies that the lenses block
100 percent of the sun's UV rays. The level of UV protection sunglasses provide has nothing to do
with the color of the lenses, but polar optic sunglasses are now popular nowadays, because it
actually provides a filtering system for glare. Any light reflecting off of a flat surface, such as a lake,
creates an intense glare produced by horizontal light wave patterns. These horizontal waves are
blocked by polarized lenses that help reduce the glare and resulting eyestrain. Polar eyes fit ... Show
more content on Helpwriting.net ...
Aviators and Wayfarers are kids fashion sunglasses style that should work for most people. Sportier
styles like Oakley wraparounds for kids sport sunglasses. Avoid mirrored and light smoke gradient
lenses. Polarized clip on sunglasses lenses are recommended whenever possible. Most frames can
have prescription sunglasses lenses put into them, but if I were in the market for prescription
sunglasses are perfect for kid since they like running around. There are also decent cheap kids
sunglasses include Jbanz and Max

Polarized Bamboo Sunglasses Research Paper
Polarized Bamboo Sunglasses
Sunglasses are usually worn as a protective eyewear. They protect your eyes from the strong
ultraviolet rays of the sun; any other bright and harsh lights which can be dangerous for your eyes
when exposed to for a long duration. Injuries can be caused to different parts of the eyes like the
retina, iris and the cornea and constant injuries can leave a long lasting and permanent damage. If
you thought sunglasses are only for the summer season, think again. Of course, to dodge the staunch
sunlight, you have to wear sunglasses but they are also worn during driving. People with contact
lens have to rely on sunglasses to protect them from debris and dust particles entering their eyes as it
can be painful and leads to scratching of the cornea.
Sunglasses are also worn by sportsman indulging in activities and sports like scuba diving, ice
climbing, jet water skiing, motorcycle racing, rock climbing, kayaking and many more. These are
special sunglasses made for these activities like goggles for ... Show more content on
Helpwriting.net ...
Polarized lenses work well for joggers, bikers, golfers, skiers, fishermen and boaters. These
sunglasses when used for driving can reduce the glare that comes off the surface of the road or car.
This can also be used indoors by light sensitive people. While ordinary tinted lenses reduce
brightness, only polarized lenses eliminate glare. With the help of polarized bamboo sunglasses, you
can add style and at the same time eliminate glare.
When looking to buy new sunglasses, you want to make sure you are looking for the best glasses,
not only to protect your eyes from UV rays, but also that allow you to see things the best. Even
though they may cost a little more, polarized sunglasses are the way to go. You simply cannot beat
polarized sunglasses when it comes to combining protection and style. For more information about
the stated topic above, browsing the web or conducting a research can be a big

Analyzing The Movie 'Top Gun'
The first movie that comes to mind when I think of product placement is Top Gun. I personally do
not like this movie but my boyfriend watches it on a monthly basis which means so do I. Tom
Cruise is a big tough guy who enters The Top Gun Naval Fighter Weapons School to work on his
pilot skills. He consistently attempts to steal the attention of his beautiful flight instructor by trying
to be a big shot which causes tension with the rest of his team. The movie showcases Tom's
incredible flight skills that are extremely risking but very impressive. Once he gets ahold of his ego,
he learns how to be a great pilot, a great team player, and he even gets the girl. Because my
boyfriend loves this movie so much, he owns it on DVD and that is how we access the content.
While it's the story that I don't enjoy, it would be unfair if I didn't admit how attractive Tom Cruise
is when he wore his leather jacket and Ray–Ban Aviator Sunglasses. His look is so iconic that it had
greatly ... Show more content on Helpwriting.net ...
They signed a contract with America's Got Talent to be featured in each of the 26 episodes in a
season. The product is displayed and promoted in many different ways. The product is shown
because in front of each judge on the judging panel is a perfectly placed bright orange Dunkin'
Donuts cup. The judges also physically engage with product because they drink from the cup
throughout the episodes. There is a verbal mention of the product because Dunkin' Donuts has its
very own "Dunkin' Donuts Lounge" where the host, Nick Cannon, sips on the delicious coffee with
contestants and their family members. I also think that the product is integrated into the story line,
especially for the judges. They have very long days that include sitting at the panel of many hours.
They need Dunkin' Donuts coffee to keep them energized and awake. The contestants also need the
product because they spend long hours rehearsing for the

Advantages Of Sunglasses For Men

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