1. DAVID LIM
EDUCATION
SENIOR UX + UI DEVELOPER
WORK EXPERIENCE
01/2013 - Present
Toyota Racing Development
Toyota Racing Development (TRD) is one of the leading engine builders for Toyota Racing teams in the NASCAR circuit.
Technologies: C#, WPF, XAML, HTML5, CSS3, LESS, Twitter Bootstrap, Adobe Creative Suite, Javascript, Axure,
MS Test Manager
Primary Responsibilities:
• Designing and envisioning the UX & UI design for all internal TRD projects
• Conceptualizing UI and usability design based on stakeholders’ vision
• Creating low-fidelity Photoshop mocks and Axure/WPF prototypes based on user requirements and feedback
• Defined user profiles for TRD Enabler, a security app that provides various permissions per user profile for the
Chassis Tuner application
• Assisted in creating the functionality requirement and business requirement documents with Business Analyst to
define the Vision
• Developed high-fidelity Photoshop mocks and Axure/WPF prototypes based on stakeholder feedback
• Created well-defined use cases based on stakeholder requirements
• Defined test cases based on use cases which were the basis for the creation of unit tests and testing automation using
Microsoft Test Manager, TFS and Visual Studio 2013
• Assisted in envisioning TRD Compare, a suite of internal software that encompasses Chassis Tuner, Timing & Scoring,
Engine Tuner, Dimensions DB, OnePlan, with stakeholders.
• Developing XAML and C# code for UI front-end for Chassis Tuner application
• Conceptualized and prototyped the FedEx integration project
• Created the TRD UX/UI Guidelines document which created a best practices standard for Windows 8.1 development
Secondary Responsibilities:
• QA testing TRD applications using Microsoft Test Manager
• Created bug reports for developers
• Maintained TFS queues
• Assigned bug reports to developers
• Assisted in updating the TRDNET Sharepoint intranet site
• Created and maintained TRD graphic asset library for use in the TRD Intranet site
• Created TRD & NASCAR graphic assets for stakeholder presentations
09/1994 - 06/1999
Cal Poly Pomona University
PROFILE
Enthusiastic UX/UI developer that is detail-oriented, an effective communicator, embraces sound usability theory and
employs hard work ethics in order to create an effective user experience
(714) 357-3283
davidsunglim@yahoo.com
www.davidsunglim.com

2. SENIOR UX + UI DEVELOPER
09/2006 - 09/2008
24 Funding [Loan Officer]
Responsible for funding over $20 million in mortgages during tenure. Responsibilities included working on the
corporate website and advertising campaigns to bring traffic to the website. Created marketing strategy that included
traditional mailers, e-mail campaigns and pay-per-click advertising.
10/2005 - 09/2006
Celare Software [UI Designer/Graphic Artist]
Celare Software is one of the top online poker software providers which created PJ Poker, one of the first true
3D online poker games on the Internet.
Primary responsibilities:
• Worked on UX/UI for PJ Poker and various other online poker websites
• Created graphic assets for PJ Poker
• Assisted with creation of 3D assets
• Created and maintained the PJ Poker website
• Designed the workflows for user registration, tournaments and gameplay
Secondary responsibilities:
• Designed marketing assets ranging from magazine ads, banner ads, HTML e-mails and affiliate collaterals
• Assisted Management in sales opportunities for licensing of the PJ Poker 3D game engine
10/2003 - 09/2005
Lathian Systems [Flash Developer]
Lathian Systems is one of the leaders in pharmaceutical presentations for physicians and clinicians.
Pharmaceutical information in regards to efficacy rates and clinical data is presented in "e-details" which are
highly interactive presentations using Flash Actionscript 3.0
Responsibilities included creating pharmaceutical presentations (e-details) in order to educate physicians on effectiveness
of new pharmaceutical products.
Clients include Astra Zenica, Glaxo-Smith Kline, Lilly and Pfizer.
09/2008 - 01/2013
Kip Prahl & Associates [UX/UI Designer/Creative Manager]
KPA is one of the leading Automotive Marketing companies with nearly a thousand automotive dealerships on the
KPA Connect CMS platform
Technologies: Dot Net Nuke, HTML5, CSS3, LESS, Foundation CSS, Twitter Bootstrap, Flash, Actionscript 3.0,
Adobe Creative Suite, Javascript
Primary Responsibilities:
• Responsible for designing the UX & UI for the KPA Connect auto dealership CMS platform and website theme system
• Was successful in creating over 500 websites using the Connect platform which reduced creation time for websites by 200%
• Oversaw all design aspect of UI and websites
• Maintained over 1000 websites with the Creative Team
• Redesigned the flagship Connect CMS platform
• Worked with dealerships to enhance the UX experience across all products through user group sessions
• Coordinated with the offshore team to ensure websites were developed according to UX/UI best practices
• Coordinated with a Creative Team in building websites for clients and ensuring OEM and UX/UI standards were being met
• Oversaw OEM compliance for over 30 auto manufacturers were being met on all websites
• Instructed dealerships on how to maintain OEM compliance and assisting them if they are audited by OEM manufacturers
• Created and maintained legacy Flash websites for dealerships
Secondary Responsibilities:
• Created a series of Infographics to outline the website creation process for a dealership
• Created graphic assets for dealership websites for marketing purposes
DAVID LIMSENIOR UX + UI DEVELOPER

3. SENIOR UX + UI DEVELOPER
07/2002 - 09/2003
Star E-Media [UI Designer/Graphic Artist]
Star E-Media, is the leader in creating Spanish and Arabic language translations for Scholastic children CD-ROM games,
which included Clifford the Big Red Dog, I-Spy and other Scholastic properties.
Primary Responsibilities:
• Created game assets for children’s based CD-ROM interactive games
• Coordinated with other artists in creating Spanish and Arabic game assets
• Ensured quality control by reviewing other artists work
• Assisted in developing game release schedules with management
• Created Spanish and Arabic packaging
01/2000 - 07/2002
Erogo [UI Designer/Graphic Artist]
Erogo is one of the leading billing software providers on the market. Clients included, The Good Guys and Airtouch.
Primary responsibilities:
• Created iconography and UI assets for ASPFlex, billing software
• Created corporate website and intranet site
• Designed various marketing materials
• Assisted with user workflows for ASPFlex
• Created wireframe prototypes based on user stories
Secondary responsibilities:
• Designed the trade show booth for use at Internet World
• Assisted with QA for ASPFlex application
TECHNICAL SKILLS
THEORY & WORKING KNOWLEDGE
Adobe Photoshop
Adobe Illustrator
Adobe Dreamweaver
Adobe Flash
Adobe Fireworks
Adobe In-Design
Justinmind Prototyper
Balsamiq Mockups
Modernizr
UX Design
UI Design
Responsive Design
Feature Enhancement
Typography
Color Theory
MS Office
MS Visio
MS Visual Studio 2010
MS Team Foundation Server
Red Mine
HTML5
CSS3
LESS
Foundation CSS Framework
Final Cut Studio
XSLT
XML
XAML
C#
jQuery
Javascript
Axure Prototyping
Storyboard Design
Layout Design
OS X
Windows 7
Mobile Site Design
Agile Development
Low-fidelity Prototyping
High-fidelity Prototyping
Rapid Prototyping - Axure
Scrum
REFERENCES
Available upon request.
DAVID LIMSENIOR UX + UI DEVELOPER