MRTS Consulting Ltd (MRTS) is a professional market research and strategy consulting company headquartered in Cambodia. The company is registered officially with the Ministry of Commerce. Our founder has over 15 years of experience in market research in Cambodia and strong knowledge of local markets which can help our clients with insights, trends and winning strategies for growth—whether you need to understand market dynamics, identify new opportunities, or increase your profitability. Our native Cambodians and expatriates have, combined, more than 50 years’ experience in the planning and conduct of a wide range of projects

1. MRTS CONSULTING LTD
Updated in 2022
Fieldwork Capabilities in
Cambodia Market

2. A BIT ABOUT US…
• Founded in 2012 and registered officially in 2015.
• The company founder brings over 15 years in
Market Research into the company.
• Provide clients with In-depth Knowledge of the
Cambodia Market.
• First company in Cambodia with full solution for
data collection with Online & Offline methods.
• First company in Cambodia with Proprietary
Online Panel.
• The Research Company in Cambodia that has
been receiving highest number of reviews in
Google for providing high quality fieldwork, fast
and excellent customer services.
• We completed almost 100 research projects in
2021 even during a difficult time.

3. OUR STRENGTHS & SERVICE DIFFERENTIATORS

4. QUALITATIVE DATA COLLECTION
FGD ONLINE FGD IDI ONLINE IDI
HOMEVISIT & IDI ONLINE COMMUNITY

5. QUANTITATIVE DATA COLLECTION
D2D Interview with CAPI
www.mrtssurvey.com
Proprietary Online Panel
CLT with CAPI Mystery Shopping Phone Interview
Street Intercept with CAPI

6. TEAM STRUCTURE & RESOURCES
Advisor (2)
Managing Director
(1)
Research
Consultants (3)
Project Managers &
Client Services (3)
Field Manager (1) QC Manager (1) Data Manager (1)
Field Supervisors
+ Fulltime (2)
+ Part time (10+)
Part time
Interviewers (100+)
Part time
QC (10+)
Data Assistant (1)
• 12 fulltime team
• 4 people in client service
• 8 people in back office
• Over 100+ part time staff
• Part time staff in:
• Phnom Penh – Capital
• Siem Reap – key market
• Battambang – key market
• Kampong Cham – key market

7. INDUSTRY EXPERIENCE
Banking &
Finance
Automotive FMCG Telecom
Agriculture
Media &
Advertising
Food &
Beverage
Pharma/
Health

8. TYPE OF STUDIES

9. CAPI DATA COLLECTION
CAPI
VOICE
RECROD
GPS
MINIMIZE
ERROR
PRODUCTIVITY
MONITORING
QUOTA
MONITORING
FRIENDLY
INTERFACE

10. ⚫ To ensure the quality of data collected, our QC process is below:
⚫ All interviewers are recruited based on the following criteria:
⚫ Experience in data collection
⚫ Personality and appearance
⚫ Must be friendly
⚫ All interviews will be recorded in the CAPI software.
⚫ Our QC team will listen to 20% of ALL audio files recorded from the fieldwork. If there’s any
mistakes or errors found from the interview, the QC team will report immediately to project
manager to take action immediately.
⚫ The interview will be counted as complete only it is passed the QC team.
⚫ All interviews are required to record GPS into our CAPI software
⚫ The project manager will monitor closely the progress of fieldwork through direct
communication and data received through CAPI software.
QUALITY CONTROL FOR CAPI
10

11. ⚫ We validate the interviews to ensure quality by the following methods:
⚫ GPS Data – with our CAPI software, we can capture the location of each interview so we know if the
interview conducted in the assigned fieldwork locations or not.
⚫ Accompaniments – each team of 5 interviewers is managed by a supervisor to monitor each
interviewer’s performance and support them where needed. The supervisor accompanies each
interviewer for a specific number of interviews to ascertain the quality of interviewing.
⚫ Telephonic Back-checks – our QC team will call up to 20% of the interviews to do back-check on the
demographic questions such as Age, Gender, Location, Occupation, length of time for which the
interview was conducted
⚫ Audio Records – Audio recording of interviews is used by our QC team in the office to listen to validate if
the interviews is conducted properly and consistently by each interviewer as per the training.
⚫ Data Validation (during fieldwork) – we have our data team to check productivity of the fieldwork and
key demo data vs the target profile for the project.
⚫ Data Validation (after fieldwork) – we conduct comprehensive check on data trends and patterns to
identify outliers. Call back and validation to do with outliers.
INTERVIEW VALIDATIONS FOR CAPI
11
Any interviews that do not pass the validation check are cancelled and replaced with
respondents of similar profile in the same SP

12. FIRST ONLINE PANEL IN CAMBDOIA
⚫ Launched – June 2020 by MRTS Consulting Ltd
⚫ Active Panelists –10,000 + (and still recruiting)
⚫ Panelists are from all provinces of Cambodia
⚫ Mobile App (Android & iOS)
⚫ Survey Referral System to increase response rate
⚫ Panel members are profiled by 10 broad
categories covering: Demographics, Household,
Health, Automotive, Education,Work, Electronics,
Media, Interests, Food.
⚫ Clients include: Kantar Profile, Ipsos, Dynata,
Toluna, Azure, Blackbox, Acorn, Rakuten, TGM…

13. QUALITY CONTRL FOR ONLINE SURVEYS
✓ Multiple channels for recruitment
✓ Double Opt-In verification
✓ IP Check/Verification
✓ Full control on geo-location
✓ High-quality panel maintenance
✓ Multiple options in terms of rewards redemption methods
✓ Dedicated staff for member care and validation
✓ Dedicated team for Research & Development

14. MANAGEMENT TEAM
Mr. PHOUNGVUTHY
Managing Director
Vuthy is a professional market researcher with
extensive experience with both qualitative and
quantitative research. He started his career in market
research in 2006. He was a founding member and
country director of another research company in
Cambodia for almost 8 years before he moved to
manage his own business, MRTS Consulting Ltd.
Vuthy is a founder of Market Research Club and the
member of ESOMAR in Cambodia.
Mr. MIKE HENSGEN
Advisor
Mike is a veteran marketing &
advertising professional. He is an
American expat, living in Southeast
Asia for five years, and now in
Cambodia. Mike has worked for and
with include Caltex, Pennzoil, Ralston
Purina, eRealty, Europcar, BusyBody
Home Fitness, Mascotte and Merck.

15. RESEARCH TEAM
Mr. PHILIP TODD
Research Director
Philip is a Head of Research and Market
Strategy professional with 25 years’
experience in the technology, media and
telecoms (TMT) sector as well as with
macro-economic and risk / policy
projects.
Phil’s specialisation lies in research
design, research operations, research
strategy and revenue management, and in
applying research analysis to market
strategy, go-to-market, technology policy,
and thought leadership.
Ms. JOCELYN PINIJAROM
Research Consultant
She has worked in Market
Research field over 30 years, both as a
supplier and user of Market Research.
Jocelyn has done research projects in
Thailand, Cambodia, Mainland China,
India, UK, Southeast Asia and Indochina.
She has also presented a research
paper at an ESOMAR Conference.
Mr. HEMANT PADHYE
Research Director
Hement brings along close to 20+
years of rich experience in market
research. He has previously worked in
Nielsen India, Indica, and Ipsos in
India. He has extensive experience in
projects ranging from Demand
Estimation, Brand tracking, U&A,
Product testing, Concept Testing,
Dealer & Customer Satisfaction, NPS.

16. PROJECT MANAGEMENT TEAM
PHOUNGVUTHA
Field Ops Manager
Over 6 years in managing fieldwork
KHIEV NARIN
Senior Project Manager
Over 8 years in market research
CHAN MOHA SETHEYNY
Project Manager
Over 4 years in market research
SIV KOSAL
Project Manager
Over 5 years in market research

17. MEMBERSHIP
Our founder, Mr. Phoung Vuthy, is the member of
ESOMAR, the global data, research and insights
community. This is a great opportunity for our company,
providing new connections across the world and allowing
us to share knowledge with other major players.
MRTS Consulting Ltd is a member of MSPA Asia Pacific.
MSPA is dedicated to delivering high quality mystery
shopping services throughout Asia Pacific. Members of
MSPA work with their clients to establish mechanisms to
measure and improve levels of service.

18. EXPERIENCES
⚫ Our team has extensive experience with international market research agencies
from over the world with different type of projects and size.

19. CONTACT US
MRTS Consulting Ltd.
Mobile: 012 610 677 / 010 25 6666
Email: vuthy@mrtsconsulting.com
Website: www.mrtsconsulting.com
Facebook page: /mrtsconsulting

20. www.mrtsconsulting.com