How to benefit with changes to Facebook video, by providing audiences with content that connects them with their friends. People always wanted to share the stories that moved them and connect with their friends that like the same things. Recent changes to Facebook video, mean that you can distribute video content, reaching a broader audience, on a platform they’re already connected with their friends. The opportunity is to provide users with branded content that they identify with, thus they like and share it in order to connect with their friends. The presentation showcases the launch of an original web series for Lacta chocolate in Greece, with great success.

1. LAUNCHING A WEB SERIES
ON FACEBOOK
_AllThingsFacebook '15
Panos Sambrakos
Executive Creative Director
OgilvyOne Athens

2. 2014 gave us
Facebook Zero

3. Image posts won't do the trick anymore.
Out of 883,000 fans, 20,600 were reached
OrganicReach2.34%

4. Facebook video
on the rise in 2015

5. Video content offers a free ride - for now!
100,000 fans were reached before a boost
OrganicReach11.36%

6. Facebook stronger for engagement & sharing
517% improvement over YouTube
YouTube
177,000 views
270 likes
945 shares
15 comments
0.69%
Interaction Rate
Facebook
557,000 views
18,500 likes
1,164 shares
270 comments
3.57%
Interaction Rate

7. People always wanted to share
the stories that moved them

8. CONSUMPTIONDISCUSSION
1985 2005 2015
Content distribution and discussion converging into one platform

11. Thank you!
Contact: panos.sambrakos@ogilvy.com