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Instagram for Resort Marketing

As presented at Destination Summit by @rorytucker

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Instagram for Resort Marketing

  1. 1. MARKETINGInstagram for
  2. 2. The goods‣ Visual communication‣ Social media‣ About Instagram‣ Strategy‣ Examples‣ Q & A
  3. 3. How to use instagramfor destination marketing
  4. 4. The5VALUE
  5. 5. visual communication
  6. 6. 1000 words
  7. 7. languageemotion
  8. 8. travel
  9. 9. 56% create or curate
  10. 10. social media
  11. 11. CommunityEngagement
  12. 12. mobile users15% social media
  13. 13. INSTAGRAMAbout
  14. 14. 15BURBN
  15. 15. October 201025K users in 1hr1 million users
  16. 16. FacebookPhoto mapWeb profilesPhotos of you
  17. 17. by the numbers
  18. 18. 100 million users40m photos daily8500 likes/sec1000 comments/sec
  19. 19. 12% online adults
  20. 20. 66% Facebook12% Pinterest16% Twitter
  21. 21. 50% more time than twitter>
  22. 22. 27% 18-29 yrs8% 30-49 yrs6% 50-60 yrs
  23. 23. STRATEGY
  24. 24. ‣ Awareness‣ Increased positive sentiment‣ Engagement‣ Loyalty‣ Grow fans‣ Developer customer relations‣ Increase web traffic‣ ShowcaseObjectives
  25. 25. EXAMPLES
  26. 26. community + content
  27. 27. Engage
  28. 28. Play video
  29. 29. facilitate
  30. 30. Play video
  31. 31. Create
  32. 32. Curate
  33. 33. Contest
  34. 34. Integration
  35. 35. Play video
  36. 36. Conclusion‣ No GMOOT‣ Embrace visual communication‣ Get strategic‣ Approach‣ Content‣ ‘gram away
  37. 37. RoryTuckerInteractive Director@rorytucker@originvoicerory@origindesign.caorigindesign.caMJLegaultPartner and Strategy Director@originvoicemj@origindesign.caorigindesign.ca

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