This document provides guidance on using Instagram for destination marketing. It discusses how Instagram facilitates visual communication through photos and videos, highlighting how it can be used to build awareness, engagement, and loyalty. Specific strategies are outlined, such as community building through user-generated content, video, contests and integration with other platforms. Examples are also provided and the document concludes by emphasizing the importance of a strategic approach to content on Instagram.

1. MARKETING
Instagram for

2. The goods
‣ Visual communication
‣ Social media
‣ About Instagram
‣ Strategy
‣ Examples
‣ Q & A

3. How to use instagram
for destination marketing

5. The
5
VALUE

6. visual communication

7. 1000 words

8. language
emotion

9. travel

10. 56% create or curate

11. social media

12. Community
Engagement

13. mobile users
15% social media

14. INSTAGRAM
About

15. 15
BURBN

16. October 2010
25K users in 1hr
1 million users

17. Facebook
Photo map
Web profiles
Photos of you

18. by the numbers

19. 100 million users
40m photos daily
8500 likes/sec
1000 comments/sec

20. 12% online adults

21. 66% Facebook
12% Pinterest
16% Twitter

22. 50% more time than twitter
>

23. 27% 18-29 yrs
8% 30-49 yrs
6% 50-60 yrs

24. STRATEGY

25. ‣ Awareness
‣ Increased positive sentiment
‣ Engagement
‣ Loyalty
‣ Grow fans
‣ Developer customer relations
‣ Increase web traffic
‣ Showcase
Objectives

26. EXAMPLES

27. community + content

28. Engage

29. Play video

31. facilitate

32. Play video

34. Create

37. Curate

41. Contest

44. Integration

46. Play video

48. Conclusion
‣ No GMOOT
‣ Embrace visual communication
‣ Get strategic
‣ Approach
‣ Content
‣ ‘gram away

49. Rory
Tucker
Interactive Director
@rorytucker
@originvoice
rory@origindesign.ca
origindesign.ca
MJ
Legault
Partner and Strategy Director
@originvoice
mj@origindesign.ca
origindesign.ca