Pankaj Dangi has over 10 years of experience in online marketing. He currently works as the Manager of Online Marketing at Jabong India, where he manages search engine marketing campaigns on Google, Bing, and Yahoo. Previously, he held online marketing roles at Crystal Travel and Fareportal, where he optimized pay-per-click campaigns. Dangi has expertise in tools like Google AdWords, Analytics, and Efficient Frontier. He holds a Bachelor's degree in electronics and communication engineering.

1. Pankaj Dangi
Dwarka Sector-1 •, India • +91 9873091240 • pankajec2k@yahoo.com
WORK EXPERIENCE
JABONG INDIA (Rocket Internet) New Delhi,India
Manager, Online Marketing Apr 2012-Present
Search Engine Marketing
 Created,maintainedandoptimizedcampaignsthroughmanual analysissuchas developing key-
words and test landing pages to drive traffic to site
 Worked on all latest Google Search Products such as – Mobile Bid adjustment, Shopping Cam-
paigns, RLSA, Dynamic Search Ads
 Implemented best practices across a huge account with a million plus keywords
 Analysed campaigns and reported important metrics such as Impressions, Clicks, CTR, Conver-
sion Rate, Revenue, Cost of customer Acquisition and ROI for optimization of campaigns
 CreatedExcel basedtoolstocheck budgetutilization,returnoninvestment and ad performance
to improve overall campaign performance
 Reported daily performance and performed sanity checks to optimize SEM
 Ran A/B tests of ad text and site links for improving Ad Quality, CTR and Quality score
 Worked on online marketing tools and methodologies including the bidding tool
 Worked on Yahoo, Bing Ads
 Kept a track of invoices, and got them paid in time to ensure a healthy account
Social Media (Facebook Marketing)
 Created and managed Facebook Campaigns through Power Editor, Adobe Adlens
 Created all sorts of Campaigns, mainly Multi-Product Ads, and Dynamic product ads for both
Desktop, Mobile
 Optimized Facebook campaigns for Revenue, New customer acquisition
 Created and optimized Brand campaigns to promote TV Ad on Facebook
Crystal Travel New Delhi,India
Manager, Online Marketing Jan 2010-Apr 2012
 Role - Handling& OptimizingPPCCampaignsonGoogle,Yahoo,MSN.
 StrategicImplementationon3rd party Fare Comparison interface like CheapFlights,Skyscan-
ner,Kayak,TravelZoo,EasyVoyage,Deal Checkeretc.
 Generate callsusingGoogle Call extension,fare comparisonwebsites&trackingthe quality,
quantity& userbehaviourusingthirdpartytools
 OptimizinglandingpagesusingGoogleAnalytics
 Hands-onexperience inworkingwithdifferenttoolsPenguin,FTPhandling,Deeplink/XMLfeed
implentation&Tracking,WorldSpan.
Fareportal New Delhi,India
Manager, Online Marketing Dec 2007-Dec 2009
 Role - Handling& OptimizingPPCCampaignsonGoogle,Yahoo,MSN for OneTravel.com.
 Regulargrowthin no. of Online bookingswithintargetedCPA byoptimizingrunningcampaigns.
 Workedon Tier2 searchaccounts like Looksmart,Ask,Abcsearchetcandgeneratingfairnum-
berof online bookingsfromthem.
 Increasingnoof keywordsbyusingvarious keywordresearchtools

2. Clearpath Technology(Webmaster) New Delhi,India
Manager, Online Marketing Oct 2006-Nov 2007
 Role - Optimizingwebsitesfororganicranking(SearchEngine Optimization)
 ProvidingqualitybacklinkstoClient’swebsites&improve theirranking&qualityacrossvarious
searchengines(Google &Yahoo).
 SubmittingBlogs&articlesformajorkeywords.
PROFESSIONAL SKILLS
 ProficientinMSOffice (Excel,PowerPoint),GoogleAdwords,AdwordsEditor,GoogleAnalytics
and EfficientFrontier(biddingtool),KeywordResearchToolsGoogle Adwords,Wordtracker,
TrellianKeywordSearch
 Languages– English, Hindi
Qualification Year College/School
University/
Board
Percentage
Diploma in Embedded systems 2005 CDAC CDAC 69%
B.E. in ECE 2004 Vaish Collegeof Engg, Rohtak M.D.U., Rohtak 69%
12th PCM 1999 University Campus School,Rohtak C.B.S.E. 69%
10th 1997 University Campus School,Rohtak C.B.S.E. 66%
Achievements
 Awarded“Employee of the Quarter”forSEMDepartment.
 Workedon a freshwebsite andbroughtgoodrankingonvariouskeywordsonvarioussearch
engines.The page rankalsochanged to 3 in three monthsof linkexchange withsome internal
pageshavingpage rank 2.
 Was selectedforanewwebsite projectfromthe staff of entire webmasters
 Got Third prize inInterCollege Competitioninmajorproject
 VariousArticlesandShortStoriesare publishedinnewspapers&cashprizesawardedforthe
same.
 Got 1st , 2nd, and 3rd positions in various events of fencing at state level
 Got cash prizes from newspapers for writing stories and articles